Business Consulting Report: Rockefeller University College Analysis

This report provides a business consulting analysis of Rockefeller University College Albany, focusing on the challenges it faces with the implementation of a new Early Childhood Education and Training Program. The report clarifies the client's situation, highlighting the college's goals and its competitive environment. The main body of the report critically analyzes areas of importance to the client, including competitors, target customers, and external influencing factors such as technology and promotional resources. The analysis identifies intense competition, the need to define target customers, and a lack of promotional resources as the top three issues impacting the college. The report concludes by emphasizing the role of business consultants in developing strategies to address these challenges, ultimately aiming to improve the college's performance and student enrollment. The report uses various sources such as academic journals and online resources to support the analysis and conclusions.

Business Consulting

Contents
.INTRODUCTION..........................................................................................................................................3
.MAIN BODY.................................................................................................................................................3
Clarify who your client is, and summarize the problem that they are facing...........................................3
Critically analysis and presentation of areas of importance to the client................................................4
From your above analysis, what are the top three issues that the client is facing? State clearly why you
have ranked these as your top three.......................................................................................................5
.CONCLUSION..............................................................................................................................................6
.REFERENCES...............................................................................................................................................7
.

.INTRODUCTION
Business Consultants is a professional who is responsible for analyzing businesses and
creating solutions to their problems. This further helps the businesses in formulative effective
plans so that they can meet their goals in an efficient manner (Adizes, Cudanov and Rodic,
2017). In simple words, business consultants recommend and guide businesses on how can they
achieve goals more effectively. Rockefeller University College Albany is a public policy school
that offers a variety of programs for students at both undergraduate as well as graduate level. The
report provides a summary about the client and the problem that they are facing. It also explains
the different areas like target customers, competitors etc. that are important to the client.
.MAIN BODY
Clarify who your client is, and summarize the problem that they are facing
Rockefeller University College Albany is a public policy school that offers variety of
programs for undergraduate as well as graduate students. The programs are beneficial for
students as they provide various learning opportunities to them and the college makes sure that
only best quality education is offered. In order to help the students, build successful careers, the
college has partnered up with organizations in non-profit, public as well as corporate sectors
(About Rockefeller College, 2020). These organizations provide various internship opportunities
as well as career experiences to the students. The college is located in University at Albany in
New York, United States. The college is aimed at preparing dynamic leaders who will shape the
public polies of the future. The college has qualified and experienced faculty embers who are
dedicated to providing best knowledge to the students who study there.
Students at Rockefeller University College are provided various opportunities to in order
to acquire new skills and enhance their knowledge on different subjects. The college also offers
career counselling services to its students and helping them identify rewarding careers in the
public service. Other services offered to the students include interview preparation, mock
interviews, job and internship assistance, opportunities to network with the alumni as well as
potential employers (Career Services, 2020). Respective college also has a comprehensive web-
based system, Handshake, that assists the students as well as employers many ways, the students
can request an appointment with the Career Office staff, search and apply for jobs and

internships that are relevant to their programs, register for internships and track them etc. On the
other hand, employers can post job and internship opportunities for the students, register for
career fairs, review applications of the students as well as schedule on-campus interviews.
Rockefeller University College Albany has decided to launch a new program in their
portfolio. It is Early Childhood Education and Training Program but is facing various problems
that are related to implementing the same (Aronoff and Ward, 2016). The college is facing
problems with the promotion of the program, hiring qualified staff etc. This is also because the
college does not have any program that is related to early childhood education and training.
Apart from this, the college has also been facing a lot of competition from an increased number
of new entrants in the market who are offering similar programs to the students. This has led to a
decline in the number of students registering for undergraduate as well as graduate programs.
Various external factors are also influencing the overall performance of the college.
Critically analysis and presentation of areas of importance to the client
Rockefeller University College Albany considers competitors, target customers as well as
various influencing factors from the external environment to be of importance to it. A critical
analysis of all these areas is described below –
Competitors – Rockefeller University is a private graduate university in New York,
United States. It offers various undergraduate as well as graduate programs for students in
different fields. It has been facing a lot of competition from various colleges and universities that
offer similar programs for undergraduate and graduate students. As per my understanding of the
client, its major competitors include Burnham University, LA BioMed, SWOG, Cold Spring
Harbor Laboratory (CSHL) and Sanford-Burnham Medical Research Institute. SWOG, City of
Hope and CSHL are among the top competitors of the client that offer similar programs for
students. I think that, the client should formulate strategies in order to over Competition from
these competitors has impacted on the overall performance as well as position of the respective
college in the market. Therefore, it is important for the management of the college to formulate
strategies in order to deal with the competition.
Target Customers – Target customers are one of the most important components for any
organization and ensure that it is successful as well as profitable. As per the view point of
Christina Newberry, target customers can be defined as a specific group of people whom an

organization wants to reach out to with a marketing message (How to Define Your Target
Market: A Guide to Audience Research, 2020). Rockefeller University targets students who are
seeking options for undergraduate as well as graduate programs. Although, the management of
respective university has decided to launch a new program relating to Early Childhood Education
and Training. As per my understanding, the target customers for this program include people
who are interested in building a career in early childhood education and training (Clark, 2019).
People who are interested in the same will be reached out to by the college. The client has to
ensure that they formulate effective strategies in order to overcome the problem it is facing.
Influencing factors from the external environment – There are many other factors
from the external environment that an impact Rockefeller University College either positively or
negatively. As per my understanding, the factors include technology political and social
conditions, availability of resources etc. The college has implemented latest technology in its
system in order to offer the best information to the students (Jin and et. al., 2020). Also, non-
availability of appropriate promotional resources can also impact the process of promoting the
new program in the market and thus act as a challenge.
From your above analysis, what are the top three issues that the client is facing? State clearly
why you have ranked these as your top three
From the above analysis, it can be said that intense competition, target customers and
lack of promotional resources are the top three issues that Rockefeller University College Albany
is currently facing. The college has been facing a lot of competition from various other
universities, SWOG and Cold Spring Harbor Laboratory (CSHL) being on top of the list. This is
because these universities also offer undergraduate and graduate programs that are similar to
what Rockefeller University offers. Intense competition can lead to creating an impact on the
overall performance of an organization. Also, if the competition will be unhealthy, it will lead to
lower engagement among the customers. As a result, they would not prefer to enroll for the
college. Another issue that is identified is related to the target customers of Rockefeller
University College. This is because since, many competitors of the college are offering similar
educational programs, the target customers might get attracted to them or lose interest in
enrolling to Rockefeller University (Ward, 2016). The college has not yet introduced the
program and its management is clear about what people should they target. Therefore, due to

this, they are missing out on potential customers/students. This had led to creating an impact on
the overall performance of the college in the market.
Third and the last issue that the college can face is that it does not have an access to
effective promotional resources. Although the college has implemented latest technology in its
system, the employees working in the college are finding it hard to get used to it. Also, the
college website is very confusing and not easy to navigate through (Laudien and Daxböck,
2017). The students who are interesting for enrolling for the program find it difficult to
locate/browse through the application form as well as related information to Early Childhood
Education and Training Program. This leads to a decrease in their overall interest too enroll for
the same and they look out for other universities that offer the same program. Apart from this,
the college does not have presence on any social media platform due to which it is not able to
reach out to its target customers as well as other potential students (Ransbotham and et. al.,
2017). Therefore, competition, target customers and non-availability of promotional resources
can said to be top three issues because they are capable of impacting the overall performance of
Rockefeller University College Albany in a negative way. This can further lead to a decline in
the number of students enrolling for programs as well as overall profitability of the college.
These are chosen to be the top issues because they can impact the overall performance of
the client as compared to the competitors. Based on my understanding of the client, these three
issues can adversely affect the client.
.CONCLUSION
From the above report, it can be concluded that business consultants help organizations in
developing effective strategies in order to address problems and situations. This is because an
organization comes across various problems and challenges. These challenges can have a
significant impact on the overall efficiency as well as performance of the company. Competition,
target customers, market, technology etc. are some factors from the external environment that are
not only important for an organization, but they can also act as challenges/barriers for it.

.REFERENCES
Books & Journals
Adizes, I., Cudanov, M. and Rodic, D., 2017. Timing of Proactive Organizational Consulting:
Difference between Organizational Perception and Behaviour. Amfiteatru Economic.
19(44). p.232.
Aronoff, C. and Ward, J., 2016. Family business governance: Maximizing family and business
potential. Springer.
Clark, R. M., 2019. Intelligence analysis: a target-centric approach. CQ press.
Jin, H. and et. al., 2020. A study on the influencing factors of consumer information-seeking
behavior in the context of ambient intelligence. Journal of Ambient Intelligence and
Humanized Computing. 11(4). pp.1397-1404.
Laudien, S. M. and Daxböck, B., 2017. Business model innovation processes of average market
players: a qualitative‐empirical analysis. R&D Management. 47(3) pp.420-430.
Ransbotham, S. and et. al., 2017. Reshaping business with artificial intelligence: Closing the gap
between ambition and action. MIT Sloan Management Review. 59(1).
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Online
About Rockefeller College. 2020. Available through:< https://www.albany.edu/rockefeller/about-
rockefeller-college >.
Career Services. 2020. [Online]. Available through:< https://www.albany.edu/rockefeller/career-
services>.
How to Define Your Target Market: A Guide to Audience Research. 2020. [Online]. Available
through:< https://blog.hootsuite.com/target-market/ >.