Business Consultancy: Analyzing Client Issues and Market Strategies

This business consultancy report analyzes the challenges faced by two distinct clients: Grape Tree, a health and wellness retailer, and M-Plus Micro Homes, a construction company. Grape Tree grapples with expanding its organic product range and articulating unique market strategies amidst intense competition from both specialized retailers and larger supermarket chains. M-Plus Micro Homes faces technical challenges in designing compact living spaces and navigating a highly competitive construction industry. The report highlights the importance of understanding target audiences, market dynamics, and competitive landscapes. It emphasizes the essential skills and expertise required for business consultancy firms to provide effective solutions and maintain a competitive edge. The conclusion underscores the ongoing need for business consulting services to address diverse business problems and foster growth through market analysis, competitor assessment, and targeted audience engagement. Desklib provides access to similar reports and solved assignments for students.

Business Consultancy

Introduction
The professional practice of business consulting is professional
practice providing expert advice to specific clients in specific
fields.
Business consultancy considers different aspects such as
Human Resource, Marketing, Finance, human Resource,
Security, Management, etc.
Business consultancy provides expert advice to clients such as
organizations or individuals.
Business consulting performs sufficient functions to meet the
needs of other projects considered by the business organization.

About Us
 We are the business consultant see organization located in
the London UK.
 The company offers organizations the Consultancy service
to the other organizations on their projects, organizational
objectives, change management and much more.
 The company is medium size organization with the
outstanding pool of talent that contains good strategic
planning and expert advice for the other organizations to
grow and prosper their business.

Our services
 The company offers service to other businesses in developing their
business plan, marketing campaigns and much more.
 The vision of the company is to maintain the promise to their
customers or clients to offer them best and unique business advice
and strategic planning to complete their business objectives.
 The business consultancy organization provides a facility to
promote the brand image, provide transformation programs,
campaigns to promote their new products, new methods of
operating etc.

Our Client
Client 1 – Grape Tree
 Grape tree is one of the largest and the finest
health and wellness retailer of the UK.
 The company was founded by Nick Shutts and
Nigel Morris, together they have built a huge in
the successful Julian Graves brand.
 Grape tree is an ambitious plant to grow
naturally good and great range of health foods
and well being products.
Client 2- M-Plus micro homes
 M-Plus micro homes are a construction
building company managed and founded by
Padrick Gunning and Pawel Makowaski.
 The company has a vision that there is
requirement of better solutions to supply better
quality faster production of smaller houses for
the national housing association and local
authorities at a price of the UK market.

Issues of our clients
Client 1 issues
The issues the Grape Tree as the British health and
wellbeing food retailer is facing are:
The company is registered as the British Organic
Retailer, therefore, company has to constantly search for
expanding their product range.
Issue of articulating the clear and unique strategies to
grow market awareness and increase footfall.
Client 2 issues
The company M-Plus Micro homes has issue of the
solutions needed for the supply better quality, faster
production of the small size homes for the UK
market at reasonable prices.
Also the company facing the issue of technical
requirements in the living space which must be
inbuilt. Also such models are only limited to
business office.

Client 1: Grape Tree
Target audience
 The target audience are the customers that more likely to buy the products and service that an organization offers. In case of
Grape Tree the target audience is the customers that are health conscious and are willing and wishing to eat and consume always
healthy, organic, gluten free, free from, vegan and vegetarian food items.
Competition
 The Grape tree is operating in the highly competitive business environment as there are ample of retailers in the market that offers
same category of food catalogue to the customers. Also the big retailers like ASDA, Tesco, and Sainsbury are offering the organic
and healthy food items at their store.
Market
 The main market for the Grape tree is still the UK as the company is not yet opt for the internationalization.

Client 2: M-Plus micro homes
Target Audience
The target audience of the M-Plus micro homes is the one that has very little land to make homes or have tendency to shift their
homes very often due to relocating. The target audience of such company is divided into the different categories such as. The
company may target the customers who are in search of the low maintenance and affordable living place.
Competition
In the construction industry there is huge competition for getting big projects and contracts. The company is highly competitive
and high investment industry to operate in. The company is new company therefore is operating among many competitors that
are building unique and most sustainable and easily moveable mobility for the customers.
Market
The main market in the construction industry the company M- Plus Micro homes is operating and offering its service is the UK
market.

Our skills
Business consultancy organizations there are divide
range of skills that are contained within the
organization are:
 Quantitative and analytical skills
 Good team working skills
 Time management skills

Our Expertise
The expertise of the business consultancy organization is
demonstrated below:
 Commercial awareness
 Demonstrates depth of experience
 Client first mindset
 Skilled Workforce

Conclusion
From the above reported his concluded that there are many organizations are requires a
feel the need of business consulting in order to find the better solutions of the business
problems. Different kinds of business have different issues for which it is important to
analyze the market, competitors, and the target audience of the client's business. Thus,
the business consultancy firm has its own skills and expertise to stay competitive and
differentiable.

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