Business and Business Environment: Organisation Types and Coca-Cola

This report provides a comprehensive overview of different types of business organisations, including public, private, and voluntary sectors, and their legal structures. It delves into the size and scope of these organisations, exploring their nature and activities. The report further analyzes the functioning of Coca-Cola, examining its organizational structure and its macro and micro environments. It also includes a PESTLE analysis and SWOT analysis to understand the external and internal factors affecting the company. The report concludes by interrelating the PESTLE and SWOT analyses to provide a holistic understanding of Coca-Cola's business environment.

BUSINESS AND BUSINESS
ENVIRONMENT

Table of Contents
TASK 1............................................................................................................................................3
P1. Different types and purpose of the organisation- public, private and voluntary sectors and
legal structures........................................................................................................................3
P2 The size and scope of the types of the organisation. Nature and scope of their activities. 6
TASK 2............................................................................................................................................7
P3 Functioning of Coca cola..................................................................................................7
P4 Macro environment.........................................................................................................10
P5 Micro environment..........................................................................................................12
P6 Interrelate between PESTLE & SWOT of Coca Cola....................................................13
CONCLUSION..............................................................................................................................13

TASK 1
P1. Different types and purpose of the organisation- public, private and voluntary sectors and
legal structures.
Introduction
Organisation in an easy and simple words it is an person or an group of the people which
are grouped together to attain the common goals or an set of goals made by them. The business
organisation can be made by the one persons to the ten thousand. To consider the business and
the goals there are many features to do(Aterido., Hallward-Driemeierand Pagés., 2011). Then
these features are been deliberated or operate. These features are been considered and made in
action to do the work properly and to get the goals achieved. And organisation would have its
vision, mission, value, strategic goals, strategies.
 Vision- The people of the organisation should have the proper image in the mind that
what they have to do in the business and what things should be added in it, etc.
 Mission- While establish or planning about the organisation the person would have the
goals which he has to achieve in this(Aula., 2010).
 Values- Mostly all of the organisation use to work on the basis of there values and
natures, they would know the activities which has to be done
 Strategic goals- the organisation is been ruined by the proper strategic goals which has to
be accomplish. Strategic- Usually the enterprise use to follow some of the plan which are been made to
achieve the goals of the organisation.
Public sector organisation
The public sector organisation is an economy concerned part which use to provide the
governmental services to the people. The public sector is been specially made for the safety and
to provide help to the people. The public sector the services are been included which are police,
military, tunnels, water supply, telecommunication, healthcare, etc. the sectors which are not the
part of the public sector are been included in the private sectors(Becker., 2017).
Basic characteristic-

 State ownership- The state ownership may also called the public ownership. The public
ownership can be refer to the owner and to control the assets or the industry on any of the
level.
 State control- the state control is in what the control activities are been performed by the
supreme soviet of USSR(Chavis., Klapperand Love., 2011).
 Public accountability- in this the obligation is to answer in publicly, in different forms
which is been affected to the public.
 Autonomy- autonomy is an term which is been done in the state, community, or
individuals.
 Coverage- assets are been extended in the firm to meet its obligation.
Goals and objectives
Goals of the organisation are:
 Official goals: it is an general aims of an organisation.
 Operative goals: it reflects the actual intentions of the organisation(Gecevskaand et. al.,
2010).
Types of objectives:
 Short term vs long term- In the short term the goals which are been completed in the few
months are been planned, the long term the goals which is been planed and done for the
long time is been set.
 Tactical(operational)- if the organisation is planed to achieve goal in ten years but they
achieve in one year then that will know as the tactical objectives(Harrison., 2011).
 Strategic- In the business there may have the many different strategies are been planed.
 Ethical- It is an moral base which guides in the decision making and in planning
strategies. CSR- CSR is an cooperate social responsibilities which is been made for the society.
Legal form of public organisation
There are an range of the legal structures which is associated with the different forms.
Some are like:
 Sole trader businesses- it is easy to set up because it does not contain any complex paper.
 Partnerships- It is an documents which are been made by the partners and it is been
witness by the solicitor.

 Companies- it is an separate in the law from the individual owners(Iskanius., Page and
Anbuudayasankar., 2010).
Private sector organisation
The private sector are been set up by the individual, many the private sector are been
operated by the entrepreneurs who wants to make the profit from the business. Aim of the private
sector is to make profit in the business. The objective of the private organisation are: profit
maximization, transparency in reporting, choosing the correct organisational structure, restricting
access(Klapperand Parker., 2010).
Types of private sectors organisation
1.Sole traders- it is the business in which the owner use to manage the his business alone. It is
the business which is most simple.
Advantages
 Simplest and least expensive.
 The owner on the business itself controls all the things(Moutinho ed., 2011).
 All the profits are of the owner.
Disadvantages
 the owner is responsible for all the things.
 It is difficult to raise the capital.
2. Partnership- in this business two or more people together establish the business. And
the profits and the losses are also use to share together. They all will be liable for any
of the matter.
Advantages
 In this it is easy to raise the capital.
 There are no corporate income tax(Shigang., 2010).
 The employee can motivate and attract by the inventive to become the partner.
Disadvantages
 All of them are equally responsible for the obligation.
 The partner should make the decision together so that no conflicts.
3. Corporation(private and public)- It is an limited liability business owned by the multiple
shareholders.
Advantages

 they raise the additional funds through the sale of the stock.
 Liability is been limited for the individuals(Sørensen., 2012).
Disadvantages
 it is been restricted by the more regulations. The profit of the business is been taxed by the corporate tax rate.
Voluntary sector organisations
The voluntary sector is an organisation in the charities, local community group is been
included, in this sector people are involved who do the hard work to do things. This sector works
for the society, they mainly do the social works.
Goals and objective of the voluntary sector is to help the people and the society and they
are require to do the work related to the social services(Teece., 2010).
Types of voluntary organisation
Distinguish between NGO's and NPO's
An NGO is an non government organisation which is formed by the ordinary citizens. It
can be registered as the trust under the public act. They work in the large area and they use to
work to make awareness, and they work for the society and for economical benefits, and for the
human rights(Xue., Shen and Ren., 2010).
NPO is an non profit organisation is an business which runs to provide goods and
services to the people and in this the organisation the base is that non of the members will
receive share profits. This organisation is limited and this works in the art, commerce and in
these types the organisation.
P2 The size and scope of the types of the organisation. Nature and scope of their activities.
Introduction
There are many scope of the organisation. Some of the scope of the organisation are the
sole proprietorship, partnership, joint stock company all these are the scope of the organisation.
Factors that are determine the size of an organisation
 Entrepreneurial skill: it is important to have the entrepreneurial skills it will help
in achieving the goals and the objectives easily as the entrepreneur use to do the
work in an good manner.

 Managerial Abilities:- To manage the day routine of the organisation is necessary
to be done so for that the managers are been appointed if the manager is good
enough then the company can be able to grow properly(Aula., 2010).
 Availability of finance:- finance is the main and important part of the business
which use to make the business grow and if the entrepreneur is having the proper
fund then they can be able to raise the business in an big size.
 Availability of labour:- the labours can make the size of the organisation increase
as they have to do all the works in the company(Becker., 2017).
 Nature of business:- the nature of the business also can depend on the nature if the
business is doing the work in an proper law then it can grow.
Explain SME's
SME is known as the small and medium-sized enterprise. The main factor which use to
determined whether and enterprise is SME or not. The main factors which can determine it is:
 Staff headcount
 Either turnover or balance sheet total
TASK 2
P3 Functioning of Coca cola
INTRODUCTION
Organisational structure-
The organisation structure of the Coca Cola Company has a Separate International Division
Structure as because it deals in the International level and the staffs of the organisation has also
to operate in the international market(Gecevska and et. al., 2010).

Importance of organisational structure
The organisational structure is very important for the firm so that the performances and the
operations can be done in an effective manner.
 It helps the organisation in the smooth functioning.
 With its help the organisation can be able to convey the information in an effective
manner so that all the stakeholders of the organisation can be aware of all the related
messages of the firm(Harrison., 2011).
 Organisational structure help the firm to evaluate all the performances that are done by
the employees. It is very important for the organisation to know about the employees and
their performances as because they are the main factors that influence the growth of the
organisation. Achieving goals- The organisation can be able to attain all the related goals that they
have made in the planning step of the management functions.
Types of organisational structure
There are many types of organisational structure. They are as follows-

 Functional structure- This types of organisational structure are made according to the
functions that are carried out in the firm. It very effectively work in the organisation as
because it helps in guiding the exact performances that has to be done. These are
basically followed in small businesses.
 Divisional structure- These are used in the big organisation where there are several
departments. It is very costly as to carry out the functions, the organisation here has to
invest a lot to implement the structures(Iskanius., Pageand Anbuudayasankar., 2010). Matrix structure- This is the organisational structure which is created with combining
both the functional as well as the divisional structure, hence it is a hybrid organisational
structure.
Producing organisational structure of Coca Cola and its different functions.
The diagram shows the divisional structure of the Coca Cola company.
The organisation as seen in the diagram that deals in different nations, according to their
operations and the functions the firm had created the organisational structure(Moutinho. ed.,
2011). All the departments marketing finance human resources are equally performing their
operations in Africa, Latin America, Eurasia, North America and the Pacific divisions.

P4 Macro environment
Macro environment is an environment which is based on the external environment of the
organisation which plays and important role in organisation externally. In this the social,
political, legal, etc. environment is been included. It is important to do the analysis the external
environment of an organisation which would help them in knowing the factors which are
affecting them externally. Macro environment is the condition that is been exists in the economy
as the whole it is not in an particular sector (Shigang., 2010). In the macro environment the
trends in domestic products and the employment all these things are included in it.
The purpose of the macro environment analysis is to identify the possible opportunities
and the threats which can impact on the industry(.Sørensen., 2012). PESTEL analysis is been
used to know about the social, economical and political, etc. can be analysis of the external
environment of the organisation so that they can know before any thing happen and they can
make strategies for it.
PESTEL Analysis
 Political- It is important for Coca cola company to know the political changes in the
nation as that affects the organisation from the external. They should meet the rules and
regulations of the government which had been given to them so that they could make
proper display of their drinks in the stores.
 Economical- Coca cola company is providing their products in different places, countries
so the people of the different countries, regions would have the different choices,

preferences, so they are also trying to provide the drinks according to their taste and
preferences. (Gecevskaand et. al, 2010).
 Social- they manly focus on the countries which are cultured and they try to provide their
products to that countries. It is important to know about and to take care of the society so
they should keep in mind while doing any kind of thing.
 Technological- Technology helps the coca cola company help in producing the products
in an good quality. In the changing and developing world it is important to have an
proper knowledge of all the new techniques which is innovating that would make them
get achievement.
 Environmental- Coca cola company should analyse about the environment as that would
help in knowing that what environment suits for what kind of products and they could
make changes according to it. As know they are facing some of the problem as because
they have to take use of the water to make the cold drinks and as there is issues for the
water is arising.
 Legal- Coca cola company is following the proper rules and regulations regarding the
law. The main thing which they have to keep in mind that all kind of products which they
are producing should have legal background and should be registered under law and it
should be legal product.

P5 Micro environment
The elements and the factors which are affected in the organisation in the operations and
in the decision-making. It is important to know about the strength, weakness, opportunities and
threats as they can help then in knowing about all that things by this coca cola company can
make proper use of it to get success. In the factors can be include like competitors, customers,
distributors and the suppliers, etc. it is important for the knowing about the external and internal
factors that influence the operations of the organisation. SWOT analysis is an analysis which
helps organisation to know about the strength and the opportunities(Teece., 2010).
SWOT Analyses
S (strength)- Strength of the company is that they are having their brand and have customer
loyalty as they plays an important role in providing the people the better cold drinks and the
people are also attracted to there products.
W(weakness)- They are having the best competitor which is Pepsi this is giving them the best
kind of compitition. Coca cola company should know about their weakness which will help them
to know about the things which they have to make changes in their organisation and they can
make idea about what they have to include in their activities to become better then their