Business Communication Report - Unit 4, BTEC Diploma, College Report

This report analyzes business communication, focusing on the transmission of information within an organization. It uses the example of an email for a meeting as an illustration. The report examines Mark & Spencer's mission statement and advertising, highlighting their communication strategies. The study also delves into the importance of effective communication for business success, alongside legal and ethical operational issues concerning the use of business information. The conclusion presents a poster advertisement for Mark & Spencer's everyday value range, emphasizing the use of universal design codes and its potential application across web and non-web platforms. The report stresses the need for simple, eye-catching design to attract the audience.

BUSINUSS COMMUNICATION
ABSTRACT
BACKGROUND
The piece of corporate communication that has
produced is a poster advertising Mark& Spencer
everyday value range of products. It using the
universal design code that cite company uses. It
could be a web based advertisement or it could
be non-web based and put on billboards. As it is
a poster it needs to be simple and eye-catching
so it can have used a big image in the centre to
catch people’s eyes and show they what the
product range looks like, this is also the reason
used the pattern.
METHODOLOGY
The name of the product and business is at the top in
big so people know where they can get the product
from and what the product is called. Mark& Spencer
mission statement is “we make what matters better,
together” and the advert highlights is trying to
encourage and show people what organisation can offer
to them.
CONCLUSION
It is concluded from the above report that communication
is very important to make the business successful. In this
present report studies about the legal and ethical
operational issues in context to use of business
information. There are some effectiveness of business
information and its communication as key contributors to
success of company.
Business communication is the process of
transmitting information about and within
the organization. An example of a business
communication is an email to employees
with a list of items to be discussed at the
next meeting.