Business Communication: Social Media and Client Feedback Analysis

This presentation examines the critical role of effective business communication, particularly focusing on the challenges faced by a multinational agricultural equipment manufacturer in managing social media and gathering client feedback. The presentation emphasizes the importance of consistent and timely communication across all business functions, as highlighted by Peter Drucker. The core issues addressed are the ineffective utilization of social media platforms for internal communication and knowledge sharing, and the lack of quality client feedback for product and service improvement. The presentation proposes recommendations such as utilizing consumer blogs, Facebook, and wikis for enhanced internal communication, and employing social listening, CRM, and corporate websites for better client feedback collection. The presentation aims to improve employee engagement and empowerment and ensure business sustainability. The presentation also includes a company introduction, issue analysis, and proposed solutions, ultimately advocating for the strategic use of social media and client feedback to drive business success and customer satisfaction.

Effective
Business
Communicatio
n

“First Create an
environment in which
there is consistent
and timely
communication
across all business
functions”-Peter
Drucker
2

The underlying exigency here
is the Challenges faced by
organization in managing
social media as a tool of
communication and collecting
customer feedback for
consistent improvement in
products and business practices

Preview of the Structure
▪ Aim of the presentation
▪ Utility of communication in Business
▪ Introduction on the Organization
▪ Issue 1-Social Media-example
▪ Issue 2-Client Feedback-Example
▪ Conclusion
▪ Recommendation
4

The thesis statement here is to understand
the importance of social media to drive
communication amongst the employees and
the importance of client feedback in the
business sustainability.
The presentation will focus on strategies or
recommendation to tackle the challenge of
ineffective social media usage and
collecting Customer feedback.
5

“
Don’t use Social media to impress people;
use it to impact people-Dave Willis
6

Company Introduction
▪ Multi-national organization in the business
of manufacturing and distributing
agricultural equipment's.
▪ Operational presence in 5 countries.
▪ Serving more than 1 million customer
worldwide.
▪ Employing over 8000 people working in
India, Vietnam, Australia, Nigeria and
Oman.
▪ Headquartered at Oman 7

Issues One: Social
Media
Ineffective usage of
social media and
platforms such as
blogs , wiki to
support teams in
sharing ideas,
building knowledge
bases and task 8

Main Point/Evidence
▪ The image here depicts the
emerging structure of
social media usage in
organization at every level
of business
communication.
▪ It is used in social
collaboration, social
product development
teams and other teams.
▪ Utility of social media
communication in 9

Main Point 2/Evidence
▪ Social media platforms are
an excellent tools of
learning, growth and
development for the
employees(Serrat, 2017).
▪ It also serves as a
platform towards shared
resources.
▪ One of the important
utility lies in managing the
bottom to up 10

Feedback is the
Breakfast of the
CHAMPIONS
11

Issue 2
The second main issue
gripping the Agricultural
manufacturing organization
is lack of quality
feedback from clients on
ways to improve the product
quality and service delivery
12