Business Communication: Models, Strategies, and Mark & Spencer Report

This report delves into the realm of business communication, emphasizing its critical role in organizational success. It explores various communication models, including Aristotle's persuasion model and Newcomb's interpersonal communication model, and analyzes their application in a real-world context, specifically within Mark and Spencer. The report highlights the benefits of effective communication, such as enhanced coordination, increased productivity, and skill development. It also examines communication skills essential for business scenarios, focusing on how they contribute to improved organizational practices and the elimination of communication silos. The study further incorporates the Belbin model to illustrate how Mark and Spencer develops effective teams. The report concludes by summarizing the importance of business communication and its impact on workplace effectiveness and conflict resolution, offering insights into how organizations can conduct proper business communication.