Strategies to Overcome Communication Barriers at Sport Love

This report delves into the critical aspects of business communication, focusing on the identification of common barriers and challenges within organizations, specifically using 'Sport Love' as a case study. It explores various communication obstacles such as physical barriers, attitude, language differences, physiological issues, organizational structure problems, cultural nuances, and information overload. The report then proposes effective strategies to overcome these barriers, emphasizing the importance of active listening, avoiding jargon, maintaining an open mind, and being aware of cultural differences. Furthermore, it provides insights into how culture influences communication, differentiating between high-context and low-context cultures, synchronic and sequential time orientations, and neutral versus affective communication styles. The conclusion underscores the significance of effective communication for organizational success and provides actionable recommendations for 'Sport Love' to improve its internal and external communications.

Business Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
The identification of common barriers and challenges of communication................................1
Strategies to overcome these barriers of communication...........................................................2
Insights into the ways in which culture influences communication...........................................3
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Communication is the only resource that decides the growth of any organisation.
Effective communication ensures good learning and favourable outcomes for any organisation.
The presentation explores the requirements to eliminate barriers and challenges of
communication within Sport Love. Also, it includes the suggestion of those strategies to
overcome those barriers. With providing insights into the ways how a culture influences
communication. These all factors would help the employees of Sport love to manage its
communications effectively within or outside the organisation. It is important for an organisation
to teach and makes its employees aware of better communication techniques
The identification of common barriers and challenges of communication
Physical Barriers: Physical barriers resembles the use of outdated and poor equipments while
communications. Background noise, bad lighting and too hot or too cold temperatures are
physical barriers as well.(Victor, 1992)
Attitude: Emotions such as sadness and anger hints objectivity. If a person is too nervous, is
having a personal agenda and is trying to need to be right no matter what might make
communication less effective. This factor is also called as “Emotional Noise”.
Language: The language factor plays the role when two or more people involved in a
conversation are from different age groups, speak different languages, and speak the same
language but in a different tone. This can cause trouble in understanding between the listener and
the speaker.(Bovee and Thill, 2004)
Physiological Barriers: Physiological barriers such as illness, a bad eyesight and difficulties in
hearing make the communication bad.
Problems associated with structure design: Many institutions and companies today have such
organisational structures which are not clear and can make communications difficult.(Argenti,
1998)
Cultural Noises: Sometimes people make stereotypical assumptions of other people on their
cultural backgrounds, which might prove itself as a barrier in communication.
1

Lacking Common Experience: Usage of stories and examples is a great idea to explain what is
being discussed. In case if a speaker or audience do not relate to the idea or do not have the same
knowledge than this tool becomes unnecessary.
Overload of information: It takes a good deal of time to process an amount of information and
a variety of details can might overwhelm and distract them from necessary topics.
Strategies to overcome these barriers of communication.
It is important to overcome those barriers which create a hindrance in effective communication.
If not done properly, these barriers can cause a variety of trouble for Sport love.
Listening Properly: If one manages to listen properly, he might avoid the barriers
successfully. It is important to have good listening skills along with speaking as well. A listener
tries to understand and generate information from the speaker's spoken words. If one is having
good listening skills he will both listen and understand effectively. Listening skills can be taught
by methods such as improving focus, observing the speaker etc. It is one of the most important
aspect to know about the loopholes. It helps in receiving and giving feedback from one another.
This can help in building new relationship. (Lesikar, Pettit and Flatley, 1993)
Avoiding Jargon: Avoiding jargon is another technique to overcome communication barrier.
Unnecessary jargon's lead to less understanding and information overload. It is necessary to
avoid jargon's such as the usage of insider language and abbreviations. It will overcome the
barrier and make communication effective.
Keeping an open mind: While listening or speaking or conveying anything to audience one
needs to keep an open mind. Keeping an open mind can prove as an effective trait to understand
and have good communication skills. For an organisation such as Sport love it is necessary for its
employees to keep an open mind which in order would make communication effective for the
employees.
Being aware of cultural differences: For any organisation, it is important to be aware of the
cultural differences so that, if there are employees that belong from a different race, one can
easily understand the differences and make sure what to speak and how to react accordingly.
Also, it keeps a good communication between both of the parties and ensure a better exchanging
of ideas.
2

Insights into the ways in which culture influences communication
Various cultures have various ways in which their people communicate and exchange ideas.
These cultures often make communication difficult between two parties. Below explained are the
factors the lead to the communication barrier because of cultural issues.
Cultures are either low-context or high-context: Different cultures holds different ways to
communicate. Some cultures are based on personal bonds, and agreements which are informal
whereas others are far more binding than any formal contract. In some cultures, the meticulous
wordings or legal documents can be seen as paramount. In high context cultures such as Slav,
central European, Latin American, Asian etc. leave its messages much unspecified, which later
needs to be understood from context, between the line-interpretations of what is said etc.(Locker,
and Kienzler, 2000)
Cultures are either synchronic or sequential: There are cultures which thinks of time
sequentially or as a commodity which is linear to save, spend or waste. Other cultures in that
context view time synchronically like a kind of flow which can only be experience in a moment
and something which cannot be contained or controlled.(Maes and Icenogle, 1997)
Cultures are either neutral or effective: A reason and an emotion both play important role in
international business dealings. Whatever dominates is entirely depends upon whether we are
affective as readily showing our emotions or are emotionally neutral in our approaches.
CONCLUSION
The presentation explores the importance of effective communication. Along with it, it
explores the requirements to eliminate barriers and challenges of communication within Sport
Love. Also, it includes the suggestion of those strategies to overcome those barriers. With
providing insights into the ways how a culture influences communication. These all factors
would help the employees of Sport love to manage its communications effectively within or
outside the organisation.
3

REFERENCES
Books and Journals
Bovee, C.L. and Thill, J.V., 2014. Business communication today. Prentice Hall.
Locker, K.O. and Kienzler, D. S., 2015. Business and administrative communication.
4