Business Communication Report - Luton International College, Unit 4

This report delves into the realm of business communication, specifically focusing on internal business information and its significance within organizations. It explores various communication methods, including written and verbal communication, highlighting their applications and effectiveness. The report also examines the role of feedback mechanisms in enhancing communication. Furthermore, it provides examples of how companies like TESCO utilize these communication strategies to achieve their goals and maintain strong relationships with their stakeholders. The report touches on the importance of clear communication of company visions and objectives to employees, as well as the use of different channels to convey messages effectively.

Business
Communication
(Internal Business Information)

Table of content
• Introduction
• Internal business information
• References

Introduction
 Communication is neither the transmission of a message nor
the message itself. It is the mutual exchange of
understanding, originating with the receiver.
 Business communication is very important in organisation
which help them to make strong relation with customers.

Internal business information
It is effective for organisation to convey their targets, aims
and objectives to employers. Vision statement of TESCO ‘To
be the most highly valued business by: the customers we
serve, the communities in which we operate, our loyal and
committed colleagues and of course, our shareholders.’ Other
side mission ‘they make what matters better, together.’

Continued
There are different types of
communication which can
be used by company in
order to covey their goals
and objectives to
employers.

Continued
 Written communication is the most appropriate when
detailed instructions are required, when something needs to
be documented, or when the person is too far away to easily
speak with over the phone or in person.
 On-screen multimedia presentation- on screen presentation
means any sort of information that is presented on the
screen.

Continued
•Verbal communication has more to do with listening then
speaking as you are always dealing with an audience.
•There are two types of verbal communication.
•One is through an electrical device and the second is face-
to-face.

Continued
Manager of TESCO can take feedback from their customers
in the form of feedbacks.

References
DeKay, S. H., 2012. Interpersonal communication in the
workplace: A largely unexplored region. Business
Communication Quarterly. 75(4). pp.449-452.
Grunig, J. E. ed., 2013. Excellence in public relations and
communication management. Routledge.
Kernbach, S., Eppler, M. J. and Bresciani, S., 2015. The use
of visualization in the communication of business
strategies: An experimental evaluation. International
Journal of Business Communication. 52(2). pp.164-187.

Thank You!