Report on Business Communication: Principles, Practices and Evaluation

This report examines the significance of business communication in fostering a positive work environment and achieving organizational objectives. It emphasizes the importance of choosing the right communication channels to ensure clarity and the development of strong interpersonal skills for effective relationships and professional growth. The report delves into the principles of formal, informal, and interpersonal communication, highlighting their roles within organizations and the purpose of effective communication, such as sharing information and ensuring customer satisfaction. It then applies these principles to enhance communication practices, focusing on clarity, message effectiveness, and long-term customer relationships. Furthermore, the report evaluates communication practices, stressing the need for clear goals, confidence-building, and improved productivity through effective strategies. It concludes by summarizing the importance of effective communication for achieving organizational success and personal development, while also mentioning the various barriers to communication and the need for appropriate communication strategies.

BUSINESS
COMMUNICATION

Abstract
Business communication plays an important role in developing positive environment at
workplace and in achieving the objectives within stipulated time period. It is essential to make
use of proper mode of communication channel so that message is clear in the mind of employees.
In addition to this, it is important to have good communication skills as it helps in developing
effective relationship with others. Moreover, it also helps in professional development and
personal development that directly leads of higher growth and success as well.

Table of Contents
Abstract............................................................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Principles behind different forms of communication.............................................................4
Purpose of effective communication......................................................................................5
TASK 4............................................................................................................................................5
Apply principles of effective communication to enhance practices:......................................5
TASK 5............................................................................................................................................6
Evaluate the communication practices of themselves and others..........................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business communication is a process through which information is shared between people
who are within a company as well as outside the company. An effective business communication
is when business is successful in communicating with their employees and sharing the
information regarding achievement of goals (Kim, 2019). The management of cube of London
needs to make sure that proper communication is done by them to all the people visiting and
travelling so that conflicts between the local people and tourist can be avoided. They need to
develop a proper communication plan for transmitting this information between all the stations
and also to all the customers as well as their employees.
TASK 1
Principles behind different forms of communication
Communication is an internal part of an organisation which plays an important role in
developing strategies of a company effectively so that the required targets can be achieved by
company. There are some principles for communication which are to be followed by every
company in order to make an effective decision. Below mentioned are such a principles:
Formal communication: Company develops formal communication which are set by all
the rules and regulations. A proper code of conduct is followed along with a number of memos
and policies in the formal communication. The management of London tube will give proper
notice to its customers regarding the information to be communicated which will be considered
under formal communication.
Informal communication: informal communication occurs naturally and it usually
happens when there is exchange of information between family members, peers, colleagues and
friends without any kind of rules or regulation. What the implies of London tube management
can share this information with their family members and peers which will be considered under
informal communication.
Interpersonal communication: This is an important kind of communication for an
organisation as the online system have become more important for different business purposes. It
allows employees to interact face-to-face with people at distant places to manage relationship
with them.

Purpose of effective communication
Communication refers to proper understanding of the message which has been circulated
from sender to the receiver. Communication has a major objective which needs to be developed
between company and its customers in order to efficiently deliver the information to them
(Pikhart, 2018). It is major this possibility of managers of company to implement effective ways
for communicating the required information to all the visitors and travellers at London tube.
Some of the major purpose for communication outside the organisation to the customers are
described below:
Sharing information: it is important that the required information which can benefit more
than a party should be communicated to others. It is a major purpose for communication to share
the information with the customers who can be benefited through it. The management of London
tube is required to share the information with all the visitors and travellers so that they can travel
safely and conveniently during the summer.
Customer satisfaction: another major purpose for communication is to make sure that the
customers are satisfied. It is often seen that there are a number of customers who want to know
what is going on around with the company and around them. Providing the customer with right
knowledge is helpful as it satisfies customer add they can what become loyal to company for a
lifetime. This also increases the revenues as well as profits for the company along with
betterment of customers and the society.
TASK 4
Apply principles of effective communication to enhance practices:
It is seen that every form of communication requires a number of people who are already known
to each other and want to share some information amongst them. The flow of communication is
upwards to downwards in a number of organisations. It is essential that the London tube
management make sure that all its employees know how to communicate the required
information to their customers and visitors. It is important to understand the interest, belief,
background and personality of various visitors and consumers in order to communicate the
information properly.
It is necessary that the messages effective enough and clear to understand so that information is
not hampered during the conversation. It is important for the managers to make sure that all the

terminologies and other components use in conversation or communication are correct. The
purpose of communication should be clear in the mind of both sender and receiver. Effective
communication will also help in developing a long-term relationship with customers and making
sure that customer show brand loyalty to words the company. Also, if there is any query or doubt
brought forward by any of the travel or consumer it is the duty of company and its employee to
officiant Lee communicate to their queries as well.
TASK 5
Evaluate the communication practices of themselves and others
The higher authorities are responsible to develop a positive working culture and for this, it
is essential to have good communication strategy that help in attaining objectives and goals
within stipulate time frame (Killingsworth and Gilbertson, 2018). In addition to this, it is
important for mangers to develop their communication by adopting some practices, which are as
follows:
Clarity of goals and direction: It is significant to have proper understanding of the goals
to the higher authorities so that it can communicate to the employees in an effective manner. The
managers instruct the staff members to perform the activities and for this an effective
communication skill is required that not only help in guiding employees but also aid in attaining
desired objectives and goals as well.
Build up confidence: It is essential for managers to develop confidence in employees and
boost their morale that has positive impact on the performance as well as productivity of the
organization. It is determining that an employee having confidence work with full potential
towards the attainment of goals. It is important for higher authorities who are responsible for
effective communication with the passengers to have one to one conversation with workers as it
helps in proper functioning of activities and operations. In addition to this, it also helps in
developing effective communication with staff members which in turn has impact on the
performance in a positive manner.
Higher level of productivity: In order to enhance productivity, it is important to adopt
effective communication strategies that help in clear understanding of goals to the staff members.

In addition to this, it is important for an individual to listen others, as it is determining that
activities will be implement better if two people have the same perception. This will help in
attaining goals and objectives in an effective as well as timely manner.
Communication practises for other
It is essential for an organization to provide training session to employees in order to
improve communication skills of employees. It helps in dealing with customer and to handle
their queries in an effective manner (Frandsen and Johansen, 2018). In addition to this, it also
aids in developing good relationship with customers and to engage them for longer time period.
By the assistance of communication skills, it is easy for companies to make employees
understand about fundamental concepts and principles as well that leads to enhancement in
performance of an organization. There are various practices for employees is given below:
Be clear & concise: It is essential for employees to deliver the proper message to
customers so that they can easily understand the message. In addition to this, it is important to
avoid technical jargon and overwriting so that no confusion and misunderstanding take place.
Mode of communication: It is important to use appropriate mode of communication in
order to deliver the message in a right and effective manner. In addition to this, it is essential to
consider factor such as target market and audience while communicating the message and at the
time of choosing appropriate mode of communication.
CONCLUSION
From the above discussion, it has been concluded that effective communication is required
in order to attain objectives and desired goals. In addition to this, it helps in both personal
development as well as professional development. It is important to make use of appropriate
mode of communication in order to make employees understand about the overall mission and
strategies of company. Moreover, there are various types of barriers in communication such as
emotional barrier, psychological barrier and many more. It is determining that an appropriate
communication strategy helps an organisation to gain higher growth and success in the market.

REFERENCES
Books & Journal
Frandsen, F. and Johansen, W., 2018. Corporate communication. The International Encyclopedia
of Strategic Communication, pp.1-10.
Killingsworth, M.J. and Gilbertson, M.K., 2018. Signs, genres, and communities in technical
communication. Routledge.
Kim, S., 2019. The process model of corporate social responsibility (CSR) communication: CSR
communication and its relationship with consumers’ CSR knowledge, trust, and
corporate reputation perception. Journal of Business Ethics, 154(4), pp.1143-1159.
Pikhart, M., 2018, August. Technology enhanced learning experience in intercultural business
communication course: a case study. In International Symposium on Emerging
Technologies for Education (pp. 41-45). Springer, Cham.