Business Communication: Email Strategy for Rolls-Royce Limited

This report examines the significance of business communication within organizations, using Rolls-Royce Limited as a case study. The report focuses on the effectiveness of email as a communication strategy to enhance overall productivity and efficiency in value chain activities. It provides an overview of Rolls-Royce, its vision and mission, and the need for a robust communication channel. The analysis explores the implementation of email, its cost-effectiveness, and its role in facilitating teamwork and sharing information. The report also outlines the steps required for successful email implementation and offers recommendations for Rolls-Royce to optimize its communication methods. The report concludes that email is a crucial tool for business communication, promoting collaboration and reducing costs. References to relevant academic sources support the analysis.

RUNNING HEAD: Business communication 1
Name of the student-
Title-Organizational operation
University name-

Business communication 2
Executive summary
This report reflects the key understanding on the business communication and its
importance in the business functioning of organizations. Rolls-Royce Limited company is
multinational company which has used email communication method with a view to increase the
effectiveness of its business functioning. In this report, study has been conducted to evaluate the
email as an effective communication strategy which company could take with a view to increase
its overall productivity and efficiency of value chain activities.

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Table of Contents
Introduction.................................................................................................................................................4
Present description of organization..............................................................................................................4
Use of Email method for the effective business of Rolls-Royce Limited....................................................4
Scope of operation.......................................................................................................................................5
Need of Communication channel in Rolls-Royce Limited..........................................................................6
Implementation of Email as communication strategy by Rolls-Royce Limited...........................................7
Cost effective communication channel for Rolls-Royce Limited................................................................8
Conclusion...................................................................................................................................................9
Recommendation......................................................................................................................................10
References.................................................................................................................................................11

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Introduction
With the increasing ramification of economic changes and organizations complex set of
activities, each and every organizations needs to implement proper level of communication
methods for the better and effective business functioning. It is further observed that email is the
most prominent communication method which could be used by Rolls-Royce Limited to
communicate with its employees and clients as well.
Present description of organization
This organization has been running its business since very long time as British car
manufacture and having headquartered in United Kingdom. This company has not been using
any technical and enterprises resources planning in its value chain activities for the proper level
of communication method (Rueben, and Jakobson, 2013).
Vision
This company has vision to provide best quality cars to clients around the globe.
Mission
Rolls-Royce Limited has mission to cover at least 10% international market share in
selling cars and motors.
Use of Email method for the effective business of Rolls-Royce Limited
With the increasing complex set of business functioning, Rolls-Royce Limited needs to
implement proper level of communication method. Email is considered as important tool for

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communication. If Rolls-Royce Limited wants to increase its overall productivity and efficiency
of business then it has to implement proper level of communication method to reduce the
complexity of business (Cui, Niu, and Yu, 2016). It is observed that Email is online method
which could be used by employees of Rolls-Royce Limited to communicate data, files and other
message to each other’s while discharging their value chain activities of organizations. The
Email communication method is one of the important and reliable forms of communications
which is not only cost effective but also easy to handle by the employees and management
department of organization. Rolls-Royce Limited has been increasing its business very
drastically which not only increase the complexity of business but also require collaboration of
all employees to work as team (Berjón, et al. 2015).
Scope of operation
With the increasing business functioning and complexity of value chain activities of
Programmed skilled workforce company, it is considered that recruiting, selecting and hiring are
the key part of value chain activities of organizations. This operation not only provides effective
staffing and managed labor staffing and training services to other organizations. Therefore, it
could be inferred that operation of Programmed skilled workforce company is complex and
large. However, the operation of Programmed skilled workforce company is highly ethical and
sustainable for the business success of other organizations. It is further evaluated that operation
of Programmed skilled workforce company is not limited to recruiting, selecting and hiring of
employees for other organizations but also conduct training and development program for the
betterment of organizations for the betterment of social and corporate factors (Johnson, 2017).
Therefore, it could be inferred that Programmed skilled workforce company has very high

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sustainable business which will not only strengthen the productivity of corporate sectors but also
put positive impact on the overall economy of the country at large. Therefore, Rolls-Royce
Limited could by adopting Email as one of its communication methods could reduce the
complexity of business and effectiveness of team work. With the help of Email, Rolls-Royce
Limited could establish proper level of communication for all of its employees. Each and every
employee of Rolls-Royce Limited could create their own mail id to communicate with other.
Furthermore, Email not only provides effective communication for employees and organizations
but also assist in sharing imperative files with each other. It establishes proper level of network
channel for employees and management department to increase the effectiveness of business of
Rolls-Royce Limited in domestic and international market (Come and Olsen, 2015).
Need of Communication channel in Rolls-Royce Limited
It is evaluated that Rolls-Royce Limited has been increasing its turnover and overall
profit throughout the time. Nonetheless, with the increase in its overall turnover, company has
also increased complexity of business. Therefore, email and communication method is the
process which could be used by Rolls-Royce Limited to reduce the cumbersome process and
increase the overall effectiveness through team collaborative work (Beasley, 2015). The main
key pillar of collaborative team work is related to effective and less cost consuming
communication channel. Therefore, Rolls-Royce Limited could adopt email as its effective
communication method in its value chain activities. This communication method will be used by
employees and clients to share important information and data with the organizations (Gibson, et
al. 2014).

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Implementation of Email as communication strategy by Rolls-Royce Limited
There are several communication methods such as implementation of cyber computing
system, creating clouds, using online dashboard and enterprises resources planning. However,
Rolls-Royce Limited has been running its business on small level. Therefore, by using Email
strategy, Rolls-Royce Limited could establish proper level of communication method for its
employees and clients as well. It is evaluated that if Rolls-Royce Limited adopt a communication
channel which is cost and time consuming then it will not only reduce the productivity of
organization but also showcase the negative business functioning at large. Email communication
method will be available at free of cost for Rolls-Royce Limited which its employees and other
clients could use for the betterment of organization effective value chain activities of Rolls-
Royce Limited (Taylor, 2014). However, Rolls-Royce Limited could also enter into strategic
alliance with some Online Mail partners such as Gmail, Yahoo and Orkut for creating their
customized mail portal in its business. This customized mail box will help all the employees to
communicate and share files with each other. Therefore, it could be inferred that if Rolls-Royce
Limited could adopt Email as its communication method then it will reduce the complexity of
business and efficiency of organization. However, email communication method in Rolls-Royce
Limited has to follow with the given level of steps such as group of people to communicate,
identifying the subject matter to communicate, electing the media to share message and files
among employees, operating internal communication program and sending the proper message
through the significant formulated mail ids of users, These all steps are crucial for the Rolls-
Royce Limited for implementing proper level of communication process among employees. It is
evaluated that if Rolls-Royce Limited wants to establish proper level of team work to increase
the overall synergy of work then proper level of net connectivity and devices should be provided

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to all of its employees (Smith, 2013). After that, all employees will sing up their separate unique
user name and password. These username and password will be the used by top management of
Rolls-Royce Limited to communicating and transferring messages and files to employees and
clients as well (Klemen, et al. 2017).
Cost effective communication channel for Rolls-Royce Limited
With the increasing complexity and ramified value chain activities of Rolls-Royce
Limited, an effective communication channel is the utmost required in the value chain activities
of organization. It is evaluate that Email is the most prominent method which could be used by
employees and management department of Rolls-Royce Limited by simple sing up to Gmail, Yahoo
and other developed portal. However, Rolls-Royce Limited could also create its own dashboard or
company mail by taking paid services from Gmail, Yahoo and other developed portal. However, by using
proper level of email method, company could easily transfer important files and documents to
employees and clients. This level of communication will be useful and easy handle which could be
adopted in Rolls-Royce Limited, only by following simple sign up procedure by employees and
management department of organizations.

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Conclusion
This report reflects the key understanding on the organization complexity and how
adoption of effective communication method named Email could increase the overall
productivity of organizations. Email is very crucial communication tool which is not only cost
effective but also easy to use by the employees for the collaborative team work. This Email
could be used by employees of Rolls-Royce Limited to communicate with each other by
following simple sign up procedure. Therefore, it could be inferred that if Rolls-Royce Limited
could use Email as its communication method then it will increase the overall productivity and
provide less cost consuming communication method for employees (Papadaki, et al. 2014).

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Recommendation
Email is very crucial communication tool which is easy to handle and less cost
consuming communication method. However, Rolls-Royce Limited could use this email as
communication method in its value chain activities for the better level of communication and
transferring files and data among employees. Nonetheless, if Rolls-Royce Limited wants to have
normal communication method in its value chain activities then it could adopt this Email
method. In case if Rolls-Royce Limited has increased complexity then it has to install proper
level of enterprises resources planning in determined approach.

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References
Beasley, A.P., 2015. Administrators Using Technology to Increase Family Engagement.
Berjón, R., Beato, M.E., Mateos, M. and Fermoso, A.M., 2015. SCHOM. A tool for
communication and collaborative e-learning. Computers in Human Behavior, 51, pp.1163-1171.
Cosme, N.M.D. and Olsen, S.I., 2015. A teaching and communication tool based on DPSIR and
LCIA indicator for marine eutrophication. In ASLO Aquatic Sciences Meeting 2015.
Cui, Y., Niu, J. and Yu, M., 2016. Effect of relationship benefits on satisfaction with an e-
commerce communication tool. Economic Management Journal, 5(1).
Gibson, L., Ow, D., Sliwinski, A., Izquierdo, L., Bolton, D.M. and Lawrentschuk, N., 2014. An
evaluation of internet-based language translation software as a health communication tool with
non-english speaking patients. Bju International, 113, p.80.
Klemen, D., Wilson, E.E. and Ross, C.A., Rolls-Royce Corporation and Rolls-Royce North
American Technologies, Inc., 2017. Control system for a dual redundant motor/generator and
engine. U.S. Patent 9,561,763.
Papadaki, M., Gale, A.W., Rimmer, J.R., Kirkham, R.J., Taylor, A. and Brown, M., 2014.
Essential factors that increase the effectiveness of project/programme risk
management. Procedia-Social and Behavioral Sciences, 119, pp.921-930.
Rueben, S.L. and Jakobson, G., 2013. Method and system for displaying email thread
information. U.S. Patent 8,510,664.

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Smith, D.J., 2013. Power-by-the-hour: the role of technology in reshaping business strategy at
Rolls-Royce. Technology analysis & strategic management, 25(8), pp.987-1007.
Taylor, C., 2014. A bridge to the future: one of the latest technologies developed by Rolls-Royce
is its Unified Bridge system, an advanced system which ensures a ship's crew has total control
and visibility of the vessel's complex systems. Rolls-Royce Magazine.