Business Communication: Impact of Social Media on Businesses

This report delves into the evolving landscape of business communication, emphasizing the significant role of social media in modern organizations. It explores the utilization of Enterprise Social Networks (ESN) and digital communication strategies to enhance internal and external communication, foster employee engagement, and build brand image. The report examines various social media platforms, including blogs, wikis, and Yammer, and their impact on information sharing, employee recognition, and problem-solving. It also discusses the importance of mental breaks for employees and the role of social media in supporting professional relationships. The analysis draws on multiple research articles to provide insights into the advantages and challenges of integrating social media into business operations, ultimately highlighting its potential to increase productivity and improve team dynamics.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Authors Note:

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Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................2
Conclusion...........................................................................................................................7
References............................................................................................................................8

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Introduction
Business leader from various organization use different strategy for improvisation of their
business. As a result of social media strategy Enterprise Social networks (ESN) is used for
establishment of communication among target audience. Advantages and disadvantages of ESN
has been discussed properly (Berthon et al., 2012). Use of digital communication can benefit the
organization in various number of ways. Importance of mental break has been discussed in
details. Social media platform can have organization to support the professional relationship with
large of employees. Importance of establishment of relationship among coworkers will be
discussed in the coming pages on the report.
Employees from various organization can easily make use of social media platform for
analyzing the information (Borgatti, Everett & Johnson, 2013). Importance of information for
creation of awareness can bring a large number of benefits which will creation of brand image of
organization. Some of the well-known media platform like blogs, wikis and yammer has been
discussed in details.
Discussion
Social media consist of interaction between individual and organization which is nothing
but a product based organization. (Berthon et al., 2012) states that the content in general
comprises of text picture, video and networks. Text was the first form of social media which is
used for the first form of social media. This article in general focus on the various internet
website like twitter, blog and many other. Blogs are certain website which are used for
maintenance of regular diaries which is inclusive of graphics, videos, links to other blogs which
consist of graphics, videos, text and link to other videos. Twitter is a micro blog which is used

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for sending and receiving short messages. Twitter which is well known media platform has
enabled the user to send and receive short messages which is in general restricted by the quantity
of character which is contained in the message.
(Duggan & Brenner, 2013) states that Implementation of digital communication in
organization can bring a number of benefited to it. These are allowing the employees to have a
mental break, enables employees to have and support professional connection. Digital
communication creates a platform where employee can easily ask and solve question. It also
helps in strengthening and establishing personal relationship with coworkers. It upgrades the
discovery of information and delivery of it. In many it cases it seen that digital communication
helps in recognition and retention of large number of employees. In the end the use of digital
technology will ultimately help in enhancing the productivity of organization. There are large
number of social media platform available for establishment of communication like internal
blogs, Wikis and Yammer and Podcast. Social media may not damage or hamper the
productivity of an organization. In many cases it is seen that social media may increase the
productivity and unlock some of the areas where the productivity of employees may be at stake.
Some of the well-known media platform are internal blogs, wikis and yammer and podcast.
Internal blogs on a regular basis can help in launch of new products, sales and opportunity which
will ultimately help the employees to feel that they are also a part of organization.
(Borgatti, Everett & Johnson, 2013) states that social network follows a sequence of steps
that is analyst must go through so that reader can easily have an idea about the content. Proper
collection of data management must be there which mainly comes after the collection of data.
This article focuses on the management of data which is used by organization and important data
of the organization is easily stored. Various data of employees of organization is stored in it.

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Social media can be considered to be useful for providing recognizing to employees at both
levels that is internal and external. With the help of social media an organization can easily
provide recognition to performance of employees, working anniversaries. With the help of this
recognition team members can easily interact with each other which ultimately leads to strong
establishment of relationship among team members. Employees can easily congratulate each
other and keep the company present event and interact with colleagues. Morale of employee can
be improved with help of interaction and ability which is created by the help of social media.
Employees who are more engaged with the firm can result in better interaction of employees
with their organization.
(Brambilla, Fraternali & Vaca Ruiz, 2012) states that with the development of internet
citizen and business user tends to perform a large number of activities. The aim or notion of
better reaching is that customer, employees and stakeholders for reducing the total cost. This
article relates to the fact that Social Network has provide a platform for the user by which user
can easily interact with service provider and social networks. Social media can provide the
employees to deal with difficult work problems. If any of the employees have problem which
cannot be solved by them then social media can be considered to be a well-known platform.
Social media creates a platform by which several question can be put and a solution can be easily
obtained in minimum time. In many cases it is seen that provided answers are not useful for
solving the question on the contrary the information provided may be useful to new solution.
(Dabbagh & Kitsantas, 2012) states that social media as a variety of network tools and
technology which can easily emphasize on the social parameter of Internet which is used for
communication. This article mainly focuses on the fact that the use of ESN in organization
provides a wider look into the transformation of organization into better social business. Leaders

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in the organization are required to be more to have better articulate which generally goes beyond
the brand, communication and internal communication. Social media should upgrade the talent
experience and make use of knowledge sharing which will ultimate attract integration of various
mobile application and social media platform. Digital transformation in organization is
considered to be strategy not technology. It becomes more challenging for organization to
challenge the different ways of interaction of social media. It becomes more challenging to social
media to have interaction with internal and external social platform of media.
(De Vries, Gensler & Leeflang, 2012) states that more than 50% of the social media
follow the brand of social media and various organization round the globe make use of social
media. Various managers from round the globe make a huge investment in the creating social
media platform which can be easily for attracting customer. At present business leaders are more
focused to support the growth of business strategies at a much faster rate. So the need of social
media strategy that is Enterprise Social Networks (ESN) can be considered to be important factor
for primary communication and carrying out work which will provide tool for communication
among target audience. Adaptation of ESN technology can bring a large number of benefits to
organization. Successful social initiatives generally depend on leadership changes. They
generally attack the core of the organization that is innovation and culture.
(Ellison, Gibbs & Weber, 2015) states that enterprise social network sites are being
increasingly used and implement in various large organization. ESN in an organization mainly
focuses on providing wider look into the transformation of organization. Social media mainly
claim to update the talent of experience. Digital transformation which is present in an
organization is generally considered to be technique or strategy not a particular technology.

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(Heidemann, Klier & Probst, 2012) states that online social networks have become a
large phenomenon which consist of social as well as economic impact. This article has helped in
allocation to employees to have mental break is considered to be a vital reason for which the
employee makes use of social media at work place. Having mental break from work is
considered to be something which should be discouraged. Employers round the globe have
encourage their employees to have breaks which are brief and periodic. Social media creates a
platform by which workers can use it irrespective of its location. It has ultimately reduced the
pressure of reading a newspaper during the break and other do not disturb the other working
employees. Social media can provide the workers to have short mental break throughout the day.
(Richter et al., 2013) states that many organizations round the globe make use of
enterprise social network for achieving greater potential for the organization. Coworkers can
easily make use of social media for establishing relationship with one another and it will
ultimately help in establishment of relationship. Better bonding with employees can ultimately
lead to more productive teams. Social media creates a platform by which communication among
employees can be increased which will ultimately lead to share ideas irrespective of its place that
is work and home. In the other words social media creates a platform where staff members can
easily interact with each other at both the places that is home and work. Social employees can
help them to boost their employees. It will ultimately help in improvisation of the team members.
(Thom, Millen & DiMicco, 2012) states enterprise social networks to be used as a best
medium for establishment of communication among members of an organization. Social media
may not damage or hamper the productivity of an organization. In many cases it is seen that
social media may increase the productivity and unlock some of the areas where the productivity
of employees may be at stake. Training and education creates the perfect platform for the use of

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podcasting. Simple recording of training programs can be beneficial for the employees who can
easily listen and download the content from online. This medium can be considered to be great
for training of products, tips of sales.
Conclusion
From the above discussion it can be easily conclude that social media plays an important
role in establishment of communication among the team members of an organization. Most of
the well-known website like LinkedIn, internal blogs, wikis and yammer and lastly podcast has
been discussed above. Role of social media for recognition of employees has been discussed in
details. Role of digital communication for benefit the organization has been discussed. Level of
strategy generally depends the line between business goals and execution of strategy. Role of
ESN that is Enterprise social network for providing transformation of organization into social
network has been discussed in details. Establishment of digital communication for creation of
platform for solving the question has been discussed. Importance of social media platform for
establishment of relationship with one another has been discussed in details. Social media can
easily create a platform where employees can interact with each other.

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media, and creative consumers: Implications for international marketing
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Borgatti, S. P., Everett, M. G., & Johnson, J. C. (2013). Analyzing social networks. SAGE
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Brambilla, M., Fraternali, P., & Vaca Ruiz, C. K. (2012, April). Combining social web and BPM
for improving enterprise performances: the BPM4People approach to social BPM.
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