Business Communication Strategies for Overcoming Barriers at Go Travel

This report analyzes the business communication challenges faced by Go Travel, a UK-based company organizing European holidays. The report identifies key issues such as not understanding the audience, poor audience engagement, language barriers, and organizational barriers. It explores how these challenges hinder effective communication within the company and with its customers. The analysis further provides strategies for overcoming these barriers, including being aware of the message's language, tone, and content; and implementing a simple organizational structure. Additionally, the report examines the cultural influences on communication and negotiation within the company. The report concludes that effective communication requires strong language skills and customer interaction, emphasizing the need for the business to apply different strategies to overcome barriers and challenges. The report is available on Desklib, a platform providing study resources like past papers and solved assignments.

Business Communication

INTRODUCTION
Business communication is procedure of sharing information in between people, group
and industry. Through effective communication employees and organisation interact with each
other and meet with the organisational goals. It is based on the Go travel that is established in
London, UK and organise European holidays (Kwok and Yu, 2016).

Speaker's Notes:
Common Challenges and barriers to effective communication
The Go Travel is conducting business in London and organise European holidays. They
were opening two offices in Europe but Go Travel has received many problems from the
customer (Mikkelson, Sloan and Hesse, 2019). For this company collect information and identify
some challenges and barriers of effective communication such as:
Not understanding audience and their communication needs: To assure about the
messages that get from the customer that will require to put them in range of matters to the
formulation. To do good & well require to see different things from the organisational
perspective.
Poor audience engagement: In Go Travel workers have not proper guidance in red of
their work so they are doing their job on their understanding basis that create problem in office.
They have no idea how to connect with customer and salsify them in regard of their problem.
Barriers of effective communication

Language Barrier: The main barrier of Go Travel is language barrier because the
company set office in Europe and recruit local people to operate business activities. English is
not first language so they ignore the communication with customer. So for this require to provide
training them and encourage for their role (Shaw and et. al, 2015).
Organisational Barrier: This barrier is mainly based on organisational policies and
approaches that operate by the higher authorities. The company have unstructured network
system that create problem in communication. Due to lack communication face many problems
in the Go Travel.
Develop strategies for overcoming communication barrier
Be aware of language, Tone and content of message: It is required a sender must care
about the fact that message should be framed in clear and effective language. The tone of
messages is simple and company should provide training to all staff members to reduce
communication gap in between people.
Simple organisation structure: The organizational structure should not be complex. The
number of hierarchical stages is in straight line method in which control the activities of lower
level worker easily. Along with they are communicating easily with higher level management in
regard their problems.
Cultural influence on communication and negotiation
In effective communication cultural and negotiation plays essential role where consist of
how to people think, communicate and behave. It impact on the different type of transactions
where they make and negotiate them (Xu and Wu, 2017). Culture plays important role to provide
shaping the way of communication and people socialize with each other. In Go travel workers
are belonging from different cultural sop that's why they are not negotiate easily with customer.
English is not first language of them so they face the problem to communicate with people and
provide services.
CONCLUSION
From the overall discussion it is analysed that for effective communicate require to good
skills of language and interact easily with customer. For this require to business apply different
strategies to overcome from the barriers and challenges.

REFERENCES
Books and Journal
Kwok, L. and Yu, B., 2016. Taxonomy of Facebook messages in business-to-consumer
communications: What really works?. Tourism and Hospitality Research. 16(4).
pp.311-328.
Mikkelson, A. C., Sloan, D. and Hesse, C., 2019. Relational communication messages and
leadership styles in supervisor/employee relationships. International Journal of
Business Communication. 56(4). pp.586-604.
Shaw, K. and et. al, 2015. Agriculturists' personal and business use of online communication
tools. Journal of applied communications. 99(2). pp.15-30.
Xu, J. and Wu, Y., 2017. Countering reactance in crisis communication: Incorporating positive
emotions via social media. International Journal of Business Communication,
p.2329488417702475.
Yamasaki, J. and Hovick, S. R., 2015. “That was grown folks’ business”: Narrative reflection
and response in older adults’ family health history communication. Health
communication. 30(3). pp.221-230.
Ortiz, L. A., Region-Sebest, M. and MacDermott, C., 2016. Employer perceptions of oral
communication competencies most valued in new hires as a factor in company
success. Business and Professional Communication Quarterly. 79(3). pp.317-330.