Business Communication: UK Vaccine Strategy Post-COVID-19 Pandemic

This report examines the impact of the COVID-19 pandemic on the UK and the government's efforts to promote vaccination. It identifies cultural, physical, emotional, attitudinal, and informational barriers to vaccine uptake. The report highlights strategies adopted by the government to overcome these barriers, including promoting cultural awareness through multilingual information, opening accessible vaccine centers, and using various media to disseminate information. The report concludes that while challenges remain, the government's proactive communication and targeted strategies are crucial for increasing vaccine confidence and uptake among the diverse population of the UK. The London School of Commerce assignment emphasizes the importance of effective business communication in addressing public health crises.

BUSINESS COMMUNICATION

INTRODUCTION
COVID Pandemic has put
the drastic effect on the
people in UK. Currently,
the situation is under
control but, still there are
many people that are
getting impacted by this
drastic effect. The
government of UK is
highly conscious about
their public and therefore,
they are highly focusing
on providing the
vaccination to the people.
(Cartmell and et.al., 2018).
Here are the barriers that
has been found by the
government that are acting
as hinder in taking
vaccination along with
this, here are strategies and
cultural awareness that are
taken for the public.
There are certain
barriers that working as
a hinder in providing
vaccination.
Physical barriers
 Public is unaware
that how to book
the vaccination slot
and people feel
that, the healthcare
services are far
from the home.
 Therefore, the
desire of
vaccination gets
vanish.
Emotional barriers
 Public has a fear in
relation of taking
Cultural barriers
 Many people in
UK do not
understand much
English.
 The information of
vaccination in only
available in
English.
 People feel less
confident in terms
of taking
vaccination as they
do not experience
the effective
communication.
Strategies adopted by the
government in order to
overcome the barrier
 Government is
opening the
vaccine centre in
that areas from
where all the
people can easily
reach the centres.
(Murphy and et.al.,
2021).
 Providing more
information about
vaccines by using
different form of
media.
 Government is
Promoting Culture-awareness
 This is the most
important element that
has to be keep a keen
focus.
 In UK, large number of
people who belong from
different background so
not easily understand the
English. (French and
et.al., 2020).
 This leads to create a
sense of insecurity in
them while thinking of
taking vaccines.
 The government is
focusing on promoting
the cultural awareness.
 The special task force
has been appointed that
use that languages that
has been easily
understood by the
people.
 This has been done in
order to present all the
culture equally.
CONCLUSION
From this information It has
been concluded that, In UK,
there are large number of people
facing the barrier in terms of
taking vaccines. The
government is highly concerned

vaccines.
 They are not
trusting on the
process of
vaccination.
Information barriers
 Less of
information
leads to
creating the
negativity in
the mind of the
people.
 People are not
aware about
“which vaccine
should be
taken”.
Attitudinal barriers
 People are
concerned with the
myth, that they do
not get affected by
the pandemic.
 Therefore, they are
refusing to take
vaccines.
organizing the
vaccination
programme.
 The importance of
vaccination has
been given by the
government in that
programmes.
 Government is
focusing on gaining
the trust of people
in their favour.
 Vaccine taskforce
has been appointed
in order to increase
the process of
vaccination
 vaccination has
been made
mandatory.
 The certification
has made
mandatory
especially for the
job person.
 The government is
providing the
information of
vaccination in all
languages so it can
be easily
understood by all
the people.
 This has been done
about the public and using
different strategy in order to
gain the faith of the people
towards them.
REFERENCES
Cartmell and et.al., 2018.
Barriers, facilitators,
and potential strategies
for increasing HPV
vaccination: A
statewide assessment to
inform
action. Papillomavirus
Research. 5. pp.21-31.
French and et.al., 2020. Key
guidelines in
developing a pre-
emptive COVID-19
vaccination uptake
promotion
strategy. International
journal of
environmental research
and public
health. 17(16).p.5893.
Murphy and et.al., 2021.
Psychological
characteristics
associated with
COVID-19 vaccine
hesitancy and
resistance in Ireland
and the United
Kingdom. Nature

in order to reduce
the feeling of
insecurity in the
people.
communications. 12(1).
pp.1-15.