ABC Corporation: Image Management and Business Communication Report

This report provides an analysis of ABC Corporation's business communication strategies. It begins with an introduction to the company and its mission, highlighting its focus on innovative designs and fashionable products. The report then delves into the organizational changes undertaken by the company, including the restructuring of responsibilities and the appointment of Charles Simpson as CEO, emphasizing the goal of streamlining operations and leveraging employee talents. The report also addresses an organizational embarrassment involving a senior manager's breach of confidentiality, detailing the investigation, the financial losses incurred, and the company's response. Furthermore, the report examines ABC Corporation's image management efforts, including the launch of their ecommerce site, Shopaholics.com, and their new marketing strategies to regain customer trust and loyalty. The report concludes by summarizing the key findings and the company's vision of providing quality services at affordable prices.

BUSINESS COMMUNICATION
FOR MANAGERS

INTRODUCTION
Established in 1935, ABC Corporation’s mission
statement is to serve the best.
The company has taken up challenges of exploring
innovative designs.
This enabled the company in creating the ongoing success
of valuable products.
Their goal is to develop fashionable outfits for the people.
ABC Corporation has managed to provide customers with
top class fashionable wear.

ORGANIZATIONAL CHANGE
ABC Corporation has been rapidly pursuing the products’
development strategies by having its true value.
ABC Corporation has announced some changes within
their organizational culture.
The part of the strategic reorganization changes will
implement from July 1, 2018.
Charles Simpson, the Chief Executive Officer of the
company will add some new responsibilities.

ORGANIZATIONAL CHANGE (CONTD.)
Mr. Simpson has huge experience across all the aspects of retail.
He will optimize the operational excellence and leverage the
power of the brand.
The company has some incredibly talented workers, passionate
leaders and enthusiastic mangers.
This will help in leveraging their talents and strengths further.
The amazingly talented team will take the company to the next
level, impacting their profitability.
Charles has made some additional organizational changes in
order to gain long term profitability and at the same time, create
a more nimble, streamlined and efficient structure of team.

ORGANIZATIONAL EMBARRASSMENT OR
CELEBRATION
ABC Corporation, the world’s leading fashion and retail industry has
finally woken up.
They sacked their senior manager, Christine Ford, due to his
involvement in certain malpractices.
He was involved into breaching of confidential information of the
company.
The company has strict rules against confidentiality breach and
considers it to be the most important component of their success.
A breach of confidentiality is considered to be a matter of discipline.
Previously, he was given warnings both in written and verbal,
various times.

ORGANIZATIONAL EMBARRASSMENT OR
CELEBRATION (CONTD.)
None affected the senior manager, and thereby, resulted into his
termination.
Prior to the formal disciplinary action, the company has carried out
full investigation of the matter.
The whole matter was conducted by interviewing other employees in
order to gather the required evidences against Christine.
Witness statements obtained other information as well, relative to this
case.
From the investigation, it was found that Christine was passing the
company’s information to its competitors in order to get benefitted.
The company faced a huge loss of over 42 billion dollars, which is
almost 1.5% of their sales.

ORGANIZATIONAL EMBARRASSMENT OR
CELEBRATION (CONTD.)
Current strategies of ABC Corporation are mainly focused on
involving itself into some CSR activities.
There is a clearing of the database records payments of the company.
The strategies are being rebuilt in order to give a tough competition
to their competitors.
ABC Corporation is planning to modernize their systems further, for
the protection of this confidential information.
They are not going to compromise anymore and undermine their
sales.
The company is now ready to hit the market with their new
marketing strategies.

IMAGE MANAGEMENT
ABC Corporation is now back, with their new online
marketing strategies.
The company is going to launch their first ecommerce site.
Online shoppers will get quality products at much
affordable rates.
The company has been facing issues recently with their
confidentiality management.
Therefore, for managing their image or reputation, the
company has taken a broader step to regain the customers’
trust and loyalty.

IMAGE MANAGEMENT (CONTD.)
ABC Corporation’s ecommerce site is named as Shopaholics.
The online site will launch on the first week of July.
It will provide its fashionable customers with various categories
to choose from.
There will be a huge range of dresses, outfits and cosmetics as
well, ensuring premium quality and regardless of any gender or
age.
In addition to this, the online site will offer its customers with
initial offers and discounts.
Furthermore, Shopaholic.com will provide the real shopaholics
with free shipping on every product.

CONCLUSION
ABC Corporation is the best and greatest retail store.
Shopaholic.com is their latest strategy of managing their
image or reputation.
The company will be launching its first ecommerce
website.
There vision is to provide with premium quality services
at the lowest affordable prices.
There will be no shipment charges as well.

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