Business Communication: Adelaide Restaurant & Social Media Use

This report analyzes the importance of communication within Adelaide Restaurant, a hospitality business, focusing on the role of social media and technology in enhancing employee productivity and customer relationships. The report highlights the adoption of Redcat Smart Point of Sales and other digital tools to improve communication between functional departments, manage finances, and gather customer feedback. It explores both formal and informal uses of social media, including employee performance reviews and customer engagement strategies. The study also considers the implementation of internal communication tools like intranets, video conferencing, and blogs to foster collaboration and knowledge sharing among employees, as well as the importance of training and adherence to industry standards for effective social media use. The conclusion emphasizes the overall importance of clear and effective communication in achieving business goals and improving customer satisfaction.

Running head: BUSINESS COMMUNICATION
Business communication- a case study of Restaurants, Adelaide
Name of student:
Name of the university:
Author note:

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BUSINESS COMMUNICATION
Executive Summary
The report helps in analyzing the proper importance of the communication in different
organizations. The organization that has been selected in the particular report is a restaurant
named Adelaide and the importance of communication is required in hospitality industry in order
to connect with the customers properly.
The main aim and purpose of the report is to understand the proper usage of communication in
the respective restaurant. The social media online communication is essential in nature as this
will help in analyzing the issues that are faced by the restaurant and the reasons for stalling the
productivity as well.
The conclusion will be based on importance of communication at the workplace along with
proper analysis of the different other technological advancement in the respective restaurant. The
conclusion will include clarity of the process of communication in workplace by the employees
as well.

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Table of contents
Introduction......................................................................................................................................3
Comprehensive Understanding of Communication.........................................................................3
Importance of social media in Restaurant Adelaide........................................................................5
Other uses of social media in Restaurant Adelaide.........................................................................7
Importance of effective Communication.........................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

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Introduction
Communication is said to solve half of the problems, which stalls the productivity of the
companies and organizations. On the other hand, communication helps the personnel to gain an
insight into the mindset of the personnel towards the business operations. Communication has
utmost importance in the workplace in terms of upgrading the standards and quality of the
business activities (Chaney and Martin 2013). The modern context of communication in
workplace is signified through social media, which helps the personnel to connect with large
number of audience. All these aspects seem true for Restaurants Adelaide. This assignment
attempts to make the audience acquainted with the communication methods used by the
restaurant to maintain a stable relationship with the clients and the customers.
Comprehensive Understanding of Communication
Digitalization has radically altered the aspect of business communication in the
workplaces. Effective utilization of social media has enabled the managers of companies and
organizations to regulate the performance of the employees. This regulation has resulted in the
achievement of customer satisfaction (Shwom and Snyder 2015). In modern business context,
social media is considered as one of an efficient communication tools in the workplace.
Restaurant Adelaide has achieved accolades and glory by serving lip smacking and
mouth-watering delicacies to the customers across the globe. These include caramelized
beetroot, Hummus, Pork belly bacon and desserts among others. The presence of skilled and
efficient professionals is strength for the company in terms of satisfying the appetite cravings of
the customers. Adoption of the means of social media has altered the business scenario of the

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company. Specifically, social media has resulted in the enhancement of the sales revenue, adding
maximum value to the profit margin (Kernbach, Eppler and Bresciani 2015). The major drive
behind this is the Redcat Smart Point of Sales, which is the rationale behind the establishment of
this report.
Evidence of Research and Application
Adelaide Restaurant has decided to adopt Redcat Smart Point of Sales for enhancing the
aspect of employee productivity. Behind this decision lies a strategic vision, which has enabled
the personnel to strengthen the bondage with the customers. As a matter of specification,
adoption of this technology has resulted in the enhancement of the functional organizational
structure of the restaurant. Stable communications between the company personnel and the
stakeholders and shareholders gave rise to the exposure of collaborative output (Moshiri and
Cardon, 2014). Technology has increased the ease of the managers in terms of sending the
instructions to various departments of the restaurant, increasing the stability between the
functional departments.
Within the strategic vision, the personnel of the restaurants, especially the managers have
been able to strengthen their bonds with the employees. Along with this, the managers have
made plans regarding the provision of training to the employees. The main aim of this training is
to enhance the clarity of the employees regarding the effective utilization of the technologies for
enhancing the productivity of the restaurant (Kaul 2014). Post-training tests have assured the
capability of the employees in terms of making practical application of the learnt skills in the
execution of the workplace operations. Maintaining consistency in this direction has assisted the
managers to track the progress of the foods in terms of the customer approaches.

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Redcat Smart Point of Sales is basically a software, adoption of which needs registration
on behalf of the company personnel. Authenticity and validity in this registration provides the
employees with the access to every information related to the technology. As a matter of
specification, this software is needed for reducing the cost of the food items. The motive behind
this is to attract more number of customers (Rentz and Lentz 2013). Rational thinking in this
direction would help the restaurant personnel to attract the customers belonging to the middle
class.
Importance of social media in Restaurant Adelaide
Social media has created a revolution in the workplaces. As a matter of specification,
social media has digitalized the business of the companies and organizations including
Restaurant Adelaide. Putting the survey questionnaires and feedback forms in the official
website and social networking sites expands the customer base of the company. Apart from this,
uploading the images of the newly prepared food items on the websites and other networking
sites provides the customers with a variety of choices, enabling them to exercise their purchasing
power (Cardon and Marshall 2015). Here, mention can be made of the customer-generated
contests, which the company has adopted for gaining an insight into the customer approaches
towards the purchased products. Typical examples in this direction are the selfies with the
purchased products.
The nature of social media operation in the workplace of Restaurant Adelaide is both
formal and informal. Utilization of the software by the managers to review the employee
performance is an example of the formal utilization of the social media. On the other hand,
indulging in gaining customer attraction through external sources by the internal personnel

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reflects the informal utilization of the social media (Vernuccio 2014). Mention can be made of
the Redcat Smart Point of Sales, which is an example of the formal utilization of social media.
This software would help the personnel to achieve stability in the financial parameters, especially
the sales revenue and the profit margin. Along with this, if the restaurant personnel adopt the
software, MySmartMoney, it would assist in the automatic creation of the budgets. This
automation is essential in terms of the maintaining the balance between all the financial aspects.
Taking assistance of the means of video conferencing would help the finance managers to solve
their queries live while preparing the budgets (Christensen 2014).
Use of smartphones and internet has enabled the cooks of the restaurant to contact with
the other cooks regarding the preparation of the food items more deliciously. Having the access
to the cooks’ profile is assistance for the managers in terms of tracking the progress of the orders
and delivering it to the customers in a short time. An effective example in this case is the social
media apps, which increases the ease of the waiters to communicate with the cooks regarding the
efficient delivery of the food items to the customers (Argenti 2015). This technology is so
advanced that the cooks can immediately confirm the waiters on their better performance
through visual speculation. Minute speculation brings to the forefront the drawbacks in serving
the customers, which can be immediately reported to the managers. Apart from the drawbacks,
the cooks, through the help of the technology, can report the presence of inadequate raw
materials.
Intranet adds the adjective “virtual” to the workplace of companies and organizations
including Adelaide restaurant. The major drive behind this is the interaction between the
employees, employers and managers (Mikkelson, York and Arritola 2015). Within this, the
addition of the external agents expands the scope and arena of the restaurant business. Utilization

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of projectors, laptops and other technologies for training the employees is the attempt of the
restaurant personnel towards enhancing the advent of technological advancement in the
workplace scenario. The benefits of internet is so widespread that the manager of the restaurant
can share the training materials to the employees online. Along with this, the cooks, waiters and
the managers can indulge in video conferencing with the associate partners for strengthening the
relationship (Chaudhri 2016).
Other uses of social media in Restaurant Adelaide
The Adelaide personnel, to communicate with the external agents, also use social media.
In order to adopt Redcat Smart Point of Sales, the restaurant managers indulge in partnership
with the stakeholders and shareholders for bringing innovation in the workplace scenario of the
restaurant. Herein, registration is the access towards the market survey in terms of enhancing the
preconceived knowledge regarding the modern software. This registration also enriches the
knowledge of the managers regarding the number of employees employed. Countering this,
registration itself makes the managers aware of the employees’ actions (Gimenez 2015).
As a matter of specification, once the employees log in, the managers automatically
receive an indication. This indication helps in allocating the responsibilities equally between the
employees. Herein lays the importance of group chat, which consists of the interaction between
the employees and the managers regarding the doubts over carrying out the tasks in an efficient
and effective manner. The chat option is so effective that the employees get instant solution to
their problems and work accordingly. Remaining active on this chat option, helps the managers
to track the performance of the employees (Goodman and Hirsch 2015). As a matter of

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specification, the managers here speculate whether the employees maintain the assigned code of
conduct.
Social media can be associated with innovation. This is because social media broadens
the perspectives of the personnel in terms of altering the workplace scenario. In case of
Restaurant Adelaide, social media has improved the communication between the functional
departments. Rational thinking of the managers in the utilization of social media would result in
the projection of collaborative working. Typical examples of this rationality include chat, group
messaging and interrupted internet connection (Duran and Popescu 2014). Herein lays the need
for training to the employees, which would encourage and motivate the employees to make the
most of the social media. Within the training courses, inclusion of the ways and means to use
Google+ and other networking systems would broaden the knowledge of the employees in terms
of the importance of social media.
Intranets are gaining popularity in businesses by developing standards and protocols for
the personnel to follow. Restaurant Adelaide also comes under this category. The managers of
the restaurant indulge in partnership with the government law officials for knowing the standards
and protocols for using the social media (Lauring and Klitmøller 2015). The main aim of
developing these standards is to bring innovation within the business operations, especially
communication. Chats, group messages and internet is already there. Therefore, video
conferencing, Skype conversations can be some of the other communication tools for improving
the productivity of the restaurant.
Apart from this, discussions and open forums can be an effective form of communication.
These communication types would provide the employees with the opportunity to voice out

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opinions to the managers regarding the issues, which they are facing while performing the
business activities (Duran and Popescu 2014). Along with this, blogs would be helpful for the
restaurant personnel in terms of maintaining the pace with the latest decisions adopted by the
managers. However, trackers can be adopted for regulating the performance exposed by the
employees of Adelaide restaurant. Viewing it from the other perspective, blogs and internet
would mitigate the concept of inadequate knowledge in case of the employees. Moreover, these
communication tools, if used effectively would help the employees to expose collaborative
output and achieve large-scale customer satisfaction (Goodman and Hirsch 2015).
Importance of effective Communication
Proper communication is essential in the respective restaurant as this will help in
providing proper motivation to the clients by informing as well as clarifying the employees in the
organization about the tasks that has to be performed by them. Communication is essential in
nature as this will help in socializing and this plays a crucial role in the alteration of the attitude
of the employees as well (Vernuccio 2014). Social Media communication is essential in nature as
this will help in making proper assistance in the process of controlling. The proper controlling
process will help in assisting in the different level of hierarchy as well as principles as this can
reduce the miscommunication process as well (Argenti 2015).
Effective communication is significant for the managers in the organization as this will
help in perform basic functions of the entire management. This includes planning, organizing as
well as proper controlling of different activities in the entire management of the organization.

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Conclusion
This assignment proves successful in providing an insight into the business
communication. Taking the example of the Restaurant Adelaide enhances the clarity of the
businesspersons of other workplaces regarding the communication methods to be used in the
workplace. Adding an explorative approach to the assignment enhances the preconceived
knowledge of the researcher in terms of the importance of social media in the workplace
operations. The action plan is the proof regarding the actual attempts of the researcher in terms
of assisting the managers to maintain a stable relationship with the employees.

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References
Argenti, P.A., 2015. Corporate communication. McGraw-Hill Higher Education.
Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), pp.273-293.
Chaney, L. and Martin, J., 2013. Intercultural business communication. Pearson Higher Ed.
Chaudhri, V., 2016. Corporate social responsibility and the communication imperative:
Perspectives from CSR managers. International Journal of Business Communication, 53(4),
pp.419-442.
Christensen, M., 2014. Communication as a strategic tool in change processes. International
journal of business communication, 51(4), pp.359-385.
Duran, V. and Popescu, A.D., 2014. The challenge of multicultural communication in virtual
teams. Procedia-Social and Behavioral Sciences, 109, pp.365-369.
Gimenez, J.C., 2015. The language of business e-mail: an opportunity to bridge theory and
practice. Scripta Manent, 1(1), pp.13-23.
Goodman, M.B. and Hirsch, P.B., 2015. Corporate communication: Critical business asset for
strategic global change. New York, NY: Peter Lang.
Kaul, A., 2014. Effective business communication. PHI Learning Pvt. Ltd..