Analyzing Ineffective Business Communication in a Company

This report examines the communication challenges faced by a multinational company operating in five countries, with a focus on the ineffective use of social media platforms like blogs, wikis, and social networks. The report analyzes how excessive reliance on these platforms impacts information accuracy, employee communication, and overall business growth. It identifies issues such as incorrect information, data manipulation, and distractions caused by advertisements. The report concludes with recommendations to improve business communication, including verifying data accuracy, reducing reliance on unreliable sources, developing robust communication tools, utilizing social media effectively for customer engagement, and establishing IT monitoring and control departments. The goal is to enhance information sharing, improve customer feedback, and ultimately foster better business performance in local and international markets.

EFFECTIVE BUSINESS
COMMUNICATION
Microsoft

Table of Contents
Introduction.................................................................................................................................................2
Description of the organization................................................................................................................2
Purpose of the report...............................................................................................................................2
Detail scope/boundaries of the report......................................................................................................2
Report outcome.......................................................................................................................................3
Structure of the report..............................................................................................................................3
Analysis of the current situation..................................................................................................................4
Issue one- social media............................................................................................................................4
Conclusion...................................................................................................................................................5
Recommendation.........................................................................................................................................6
a. Issue one..........................................................................................................................................6
References...................................................................................................................................................8
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Introduction
Development of the business communication is considered as to be vital for the growth and
enhancement of the concerned organization. The primary motive of this paper is to evaluate the
causes of the ineffective use of the social media like various blogs and different social networks
in sharing ideas for supporting different business groups. There needs to be enhancement while
communicating with the help of different social media platforms as the accuracy of the
information helps in evaluating the effectiveness of the work processes. The research paper will
provide effective recommendations which will help in evaluating the effectiveness of enhancing
the business communication processes.
Description of the organization
The organization is a multinational company that operates in five different countries like
Australia, Vietnam, India, Oman, and Nigeria. The main purpose of the organization is to
distribute as well as manufacture agricultural products in local and also in international markets.
The organization contains about 8000 employees all in the five countries and has 1 million
customers in the whole world. The main headquarter of this organization is in Australia and in
recent years the company faces many communication issues in the local and international market
both.
Purpose of the report
The main purpose of the report is to analyze the issues that are faced by the organization in the
local and global market in terms of communication. Here in this report, the issues related to
social media such as blogs, wikis and social networks has been precisely discussed. Apart from
this another issue of the organization regarding the social media is sharing of the ideas and
opinions of an employee and also lack of knowledge and task management. There are few of the
crucial recommendations and suggestions provided for solving such issue faced by the
organization that affects the business in the market.
Detail scope/boundaries of the report
The scope of the report is to provide the opinion about the social issues that have been faced by
the organization in the market. The issues of the social media along with its effect on such kind
of method that decreases the product quality of the firm are also been thoroughly discussed.
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Along with this some suitable and effective working process that help the development of the
firm are also provided in this report. The report only focuses on the social media issues that are
faced by the organization and no other issues have been described in this context. The report
provides mainly the view of the paper and along with it, some working procedure has also been
discussed that will help the organization for their better growth in the market. Some
recommendation is also provided that will help to decrease the issue in the organization and also
it improve the condition of the organization in the market.
Report outcome
The reported outcome is mainly based on the social media issue that is faced by the organization
within the market and it generates a huge impact on the business. Apart from this, the report will
provide effective and appropriate knowledge and opinions on the problem that is faced by the
organization in the market. It is vital for the firm to reduce such issues arising in the field of
business communication by implementing effective strategies. The main issue focused in this
report is the ineffective use of social media that affects the business growth of the firm.
Structure of the report
The report consist of the following structure:
Introduction: In this part description of the organization, purpose of making the report, along
with the detail scope and boundaries of the report and report outcome as well the structure of the
report are discussed briefly.
Analysis of the current situation: In this context, the ineffective use of social networks that
causes issues to the organization are briefly described. Along with this analysis of the issue in the
current environment are also described. The excessive use of social media such as blogs,
Wikipedia, and social networks creates various types of issues in the organization. Due to this
issue, the employees, as well as the business, get affected and the growth of the business in the
international and global market is decreasing day by day.
Conclusion: This part gives information about the summary of the issue that is faced by the firm
in the local as well as in the international market.
Recommendations: This part of the report gives some suggestion and recommendation on the
issue of social media that creates a huge problem for the firm in the local and also in the
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international market. The recommendations are given for the better growth of the firm in
business and also in the market.
Analysis of the current situation
Issue one- social media
Social media is recognized as the most effective and important medium of communication that
helps a business associate to communicate with the employees, supplier, investors and so on. The
main purpose of the social media in an organization is to share the opinion and ideas regarding
the product and services to the customer and also to the supplier for the needs of the firm. But in
the recent years, the organization faces a huge problem due to the excessive use of social media
(Rubtsova et al., 2015). Generally, the blogs, wikis and social networks are used as the social
media for sharing the ideas and supports the team in an organization (Swani et al., 2017). In
present days, the uses of such social media in an excessive manner affect the business at a huge
rate. But the use of such networking media is essential in an organization for upgrading the
working system and also for providing an appropriate atmosphere to the employees. As per
Nickerson, (2015) the blog mainly provides the view of the organization where each worker and
the leader can share their thoughts and opinion in the social media. So it is an important platform
for each of them. Apart from this on this blog, everyone can share they are so sometimes it is not
very fruitful for the organization (Cardon and Marshall, 2015). There are various reason by
which the organization can use this social media in an excessive manner. The employee creates
an account on the social networking site for completing the work within a certain period of time.
Another reason for using communication through social media is that the company does not
reach the customer directly so they can communicate with the customers effectively as per their
satisfaction level. Hence it causes a major failure of the organization as they mainly depend on
the social networking site for selling their product (Scott, 2015). As the technology is advancing
at a huge rate so it a platform of interacting with people of own countries and also in other
counties too. Along with this, the excessive use of social media can cause a problem to the users
in terms of incorrect information. The Wikipedia that is mainly used for searching any types of
information becomes edited by everyone so the information is not properly correct and thus the
people learn the wrong things from this site. Apart from this posting a huge number of data in
one day also reduces the chance of looking at the important files provided by the company to
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their workers and also to the customers (Cook, 2017). The advertisements done with the help of
social media also distracts many people from the primary message that has been provided by the
organization. Thus it creates a disturbance to the people by sharing the ideas of the organization
in terms of social network. This creates a huge issue as anyone can share their idea of the
organization portal and thus the secrecy of the organization has been reducing due to that fact
(Bargiela-Chiappini and Nickerson, 2014). Due to this issues, the worker does not maintain their
roles and responsibility in the organization which affected the organization on a huge basis.
It is evident to know that the information provided throughout the internet is not fully correct and
therefore, the use of various blogs cannot be taken as the effective and reliable resource while
communicating between the teammates. Development of the proper and suitable system is
important in order to increase the reliability of the data and information transmitted between the
team members (Wamba and Carter, 2016). One of the issues that is increasing throughout the
social media platforms is the manipulating of data and transmission of fake news that generates
great amount of impact on performing business activities. Few of the other issues are the
ineffective conducting of the meetings among the team members, missed messages, contact
confusion. The miscommunication between the team members of an organization critically
hampers the execution of the business procedures.
Conclusion
The paper effectively concludes that identification of the issues that prevail within the execution
of the business processes is vital. There are communication issues while executing the work
processes in any team members and thus, the paper reflects reducing the issues is vital. There are
various social media platforms which have a large number of users and sometimes the issues get
increased due to inappropriate data that is transmitted through social media. There are few of the
websites which does not process accurate information to the customers and there are certain
issues in providing support to the team for sharing ideas. Furthermore, the paper provides
effective recommendations that will help in evaluating the rectification of these issues and
facilitate the improvements in the communication technology.
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Recommendation
a. Issue one
The evaluation of the effectiveness of the social media is crucial as it helps in promoting the
desired growth of the firm throughout the concerned market areas. It is recommended that the
persons involved in the conversation throughout the social media should cooperate and
understand the actual meaning conveyed in the messages sent by one person. On the other hand,
it has been seen that sometimes the data transferred with the help of social media is inaccurate or
incorrect and therefore there should be some verification done that the data area accurate so that
there exist no confusions. Next it is recommended that the use of the various blogs as well as the
websites like Wikipedia should be reduced or stopped as they include features like editing which
can be done by another person. Therefore, the information posted is 100% correct or incorrect
cannot be identified. Moreover, it is recommended that reputable sources should be used as they
help in providing the correct data which finally reduces the communication issues executed with
the help of effective communication processes. It is strongly recommended that development of
communication tools promotes the growth of the concerned business processes and thus, it
should be practiced among the team members for sharing the exact data and the work
procedures.
The organization can posts attractive posts on the social media websites in order to retain the
attention of the customers as well as to communicate regarding the services and product offered
by the firm. Another recommendations is the development of an IT monitoring and control
department will help in tracking the effectiveness of the information posted online and the
feedback received by the customers which can be used to enhance the overall performance of the
organization by promoting the desired growth of the business. It is recommended that the firm
needs to motivate and encourage its respective customers so that accurate and detailed feedback
can be received from the customers that are important to improve the customer service. Effective
listening to the customers is vital and it should be done with the help of developing new
communication channels on social media and different blog sites. Moreover, the firm should hire
skilled candidates in order to enhance the customer service with the help of social media
channels. It is strongly recommended that there should be policies developed for the team
operating through the social media that will put the restriction on using adult content for any
other purpose. The words used for the communication purpose between the customers as well as
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the employees should be professional in order to enhance the reliability and satisfaction level of
the customers.
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References
Bargiela-Chiappini, F. and Nickerson, C.R., 2014. Writing business: Genres, media, and
discourses. Routledge.
Cardon, P.W., and Marshall, B., 2015. The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), pp.273-293.
Cook, N., 2017. Enterprise 2.0: How social software will change the future of work. Routledge.
Nickerson, C., 2015. The death of the non-native speaker? English as a lingua franca in business
communication: A research agenda. Language Teaching, 48(3), pp.390-404.
Rubtsova, M., Kapustkina, E., Karapetyan, R., Kovalev, I. and Rasskazov, S., 2015. The social
environment and business communication in English: A small-scale research on front-
line staff performance in Russia, Spain, and France. International Review of Management
and Marketing, 5(4).
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video,
mobile applications, blogs, news releases, and viral marketing to reach buyers directly.
John Wiley & Sons.
Swani, K., Milne, G.R., Brown, B.P., Assaf, A.G., and Donthu, N., 2017. What messages to
post? Evaluating the popularity of social media communications in business versus
consumer markets. Industrial Marketing Management, 62, pp.77-87.
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Wamba, S.F. and Carter, L., 2016. Social media tools adoption and use by SMEs: An empirical
study. In Social Media and Networking: Concepts, Methodologies, Tools, and
Applications(pp. 791-806). IGI Global.
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