Business Communication: Reflective Report and Presentation - Analysis

This assignment comprises a reflective report and presentation slides focused on effective business communication within the workplace. The report utilizes the Gibbs reflective cycle to analyze personal learning and development in communication skills, covering topics such as communication models, the importance of effective communication, barriers, solutions, and essential skills. The presentation slides offer a concise overview of communication processes, including senders, receivers, channels, and feedback mechanisms. It also explores the impact of effective communication on team building, innovation, management, and business growth, while addressing barriers like inadequate knowledge and ambiguity. The assignment concludes with an analysis of how the student's communication skills have improved and how these improvements will aid future endeavors. The overall aim is to provide insights into the practical application of business communication principles. The student draws conclusions about the importance of communication skills in achieving future goals, and their impact on career development.

Business
Communication

Table of Contents
INTRODUCTION......................................................................................................................3
PART 1.......................................................................................................................................3
MAIN BODY.............................................................................................................................3
CONCLUSION..........................................................................................................................6
PART 2 (PPT).............................................................................................................................7
REFERENCES.........................................................................................................................12
Books & Journal:..................................................................................................................12

INTRODUCTION
Each and every individual needs to communicate with each other properly so that they
are capable of understanding their point of view and message. Business communication is to
be considered as most essential tool and technique which are used by every organisation, by
employees and other people to execute their activities and share information in well-defined
manner (Bass, 2020). Main purpose of this report is to critically understand the importance of
business communication in this contemporary environment. This report consists of reflection
by using Gibbs model.
PART 1
MAIN BODY
Reflection Report- It is defined as a refreshing report which gives a detailed and
descriptive analysis of reflection about a particular situation and topic which is done by using
Gibbs model. It is a reflective cycle model which is mostly used by individual who analyse
and properly share past experiences as well as ideas with other people (Draper, 2017). This
model comprises of different species which are further discussed as follows-
Description
In this fast moving world communication play important role in sharing of
information data thoughts and decisions amongst people. It is important for every particular
individual to have an effective communication so that it become easier for them to engage
with others and make ensure that message easily understood by both the sender as well as
receiver. Business communication is the most crucial concept because it helps in making
plans, proposals, taking decisions and presenting appropriate options. It is medically
necessary to have a deep knowledge of this concept and topic because it also helps in
development of knowledge and other skills which are beneficial for future growth and
development (Al-Musalli, 2019).
Feelings
During my past experiences I learned many new things by giving multiple
presentation from online tutorial classes and website through which I was capable to analyse
and enhance my communication skills in advanced approach. When I was completing my
graduation different projects and assignments were to be given and assigned by teachers to
me for which I was required to provide presentations and on the basis of which marks were to

be given. This was also seen that at the time I learnt how to make presentations and present in
front of others in a professional way. I analysed that to have an effective presentation only
important and critical points are to be scheduled with reliable information and points. There
are different methods which are being maintained and adopted reader for improving business
conditions tools which are explained below-
Message- This component helps me in improving my business communication
because message is an important content of presentation and which is to be transmitted to
others and sender to receiver by use of various other factors such as opinion order attitude
behaviour feelings and etc.
Sender- Sender is also important person who is responsible person who is responsible
for passing information and sharing data.
Receiver- A receiver is also essential person because they are one who receive the
information from sender and used for a specific purpose (Duarte, 2019).
Channels- Channel is medium through which information is transferred by use of
different ways like television, radio, text messages and many more.
Symbol- Symbols are those in business communication which include actions,
images, words etc.
Feedback- Feedbacks are also necessary because they help in giving a proper view of
whether presentation was good or not. In business communications it is essential element.
Evaluation:
It is also important element of Gibbs Model because it is critically important for
individual to focus on evaluation concept because it helps in analysing who contributed
towards process. It is evaluated that process and concept of business communication is
essential for every person because this gives the new way of dealing with others and
connecting with people effectively. It is also stated that most of the enterprises uses for
various kinds of effective business communication such as internal upward, internal
downward, internal and external lateral (Escobar-Rodríguez, 2017).
Conclusion
I also learnt different things at this stage because I examine that I learnt and developed
my different skills like leadership problem solving critical thinking and presentation skills at
wider context.
Action

It is the last aspect of model in which it focuses on actions which were used by me to
achieve goals. So, I analysed that i implemented various kinds of pathways so that it is easy
for me to accomplish my set objective (Fang, 2019).

CONCLUSION
From about discuss the paragraph and report It is seen that business communication is
important for accomplishing of future goals. So, discussions have been made about reflection
of past experiences and explanation of Gibbs model. It is critically seen that every person
need to focus on their communication improvement so that they are capable of obtaining
opportunities.

PART 2 (PPT)
The above screenshot comprises of brief introduction of communication.
What is Communication?
Communication is defined as process of transferring information from one place to
another or within group or person context (Klepek, 2018).
• Definition of Effective Business Communication
Effective business communication is defined as a process of sharing information between
two or more than two parties sending a message which is easily understood by every person
involved in the process (Lennox, 2017).
• Why is Effective Communication important in the Workplace?
Effective business communication is important at workplace because it helps
individual to engage with others and making sure that information which is being
shared is properly understood and used in well effective manner. Moreover through
use of this process at workplace, it helps in establishing a mutual understanding
relationship.

Above reflected screenshot gives description about communication process
Communication process
Sender- It is first aspect of process in which centre is a person who send information
in systematic process. Sender is a first person who initiates the conversation.
Encoding- It is also important stage in which sender uses encoding process in which
uses several words nonverbal approaches like signs, body, gestures and many more.
Message- Message is also crucial element of simulation process which comes after
encoding and messages to be written in form of oral symbolic, sounds and through many
different approaches.

Communication channel- It is a medium through which information is being passed
by sender and he chooses how the message is to be communicated to recipient.
Receiver- Receiver is a person who receives the message from sender and makes
ensure that message is received in well protected manner (Oussii, 2017).
Decoding- It is also essential element of a communication process in which message
is decoded and which is done by receiver by using special keys.
Feedback- It is the last stage of process in which it focused towards whether the
receiver has received message in in proper manner or not and without facing any issue. This
element increases effectiveness of communication at higher level.
Impact of Effective Business Communication in the Workplace
• Effective Team Building- Effective business communication has a deep impact in
workplace because it helps in establishing of team building by communicating with
each member.
• Innovation- Business communication also helps in reducing innovation at workplace
because when new ideas and information is being shared innovation is triggered
• Strong Management- When effective business communication is presented at
workplace it make management strong because information are transferred between
sender and receiver in proper manner without facing any problem.

• Business Growth- Effective business communication at workplace also results in
developing of business growth because highly proper processes are used for
communicating with people (Passera, 2017).
Barriers to Effective Business Communication in the Workplace
• Inadequate Knowledge- It is the most common barrier which is found in effective
business communication due to lack of knowledge it is not easy for individual to share
information.
• Ambiguity- This is also a barrier to effective business communication at workplace
because ambiguity refers to using of more than one meaning to a specific word or
phrase or sentence. This can cause problems in understanding message
• Difference in Perception- It is also a problem to effective business communication at
workplace because due to difference in perception of every individual it is not easy
for person to communicate effectively (Draper, 2017).
• Distraction- Distraction refers to getting away from topic or a message. There are
different factors which can affect communication process in workplace.

Solutions to Effective Business Communication Barriers
• Good and up to date Training- By keeping up to date training it is easier to deal
with communication barriers.
• Active Listening- By properly listening to Senders and other communication it is
easy to establish effective business communication in process
• Consistency of the Message- It is critically important to maintain the consistency of
a message so that it is used accordingly.
Effective Business Communication skills

• Cultural Awareness- It is an important skill which is used in business
communication because by properly having awareness about culture communication
is done accordingly.
• Nonverbal communication skills- It is also important skill which is needed priority
level in which it comprises of communicating through signs and symbol.
• Collaboration skills- Collaboration skill is also needed because without this it is not
easy for a person to execute communication process.
• Public Speaking skills- With use of public speaking skills a person is capable of
communicating in public zone.
• Written Communication Skills- Written communication is also required because
every business organisation uses written documentation and other processes
• Listening skills- These are those type of skills in which proper listening is to be done
by both sender and receiver so that communication is properly understood.
Business Communication Channels
• Face to Face- It is a business communication channel in which information is being
shared by talking to each other face to face (Al-Musalli, 2019).
• Broadcast Media- Is also another form of channel in which broadcast media like
radio television newspaper are used for communicating with the people.
• Mobile- Mobile is a form of a channel in which information and data or shared by use
of text messages, email and many other applications.
• Electronic- Electronic devices are also used as a communication channels which are
emerging nowadays.

• Written- This is also to be a channel through which information and data are being
shared with the help of written document and paperwork (Bass, 2020).
What have you learnt about good business communication from the module and from
conducting research for the development of your PowerPoint presentation slides on the topic
The most important thing which I have learnt during this connection from the module and
from conducting research for development of PowerPoint presentation on topic is that I am
capable of improving my knowledge towards different methods which are used for this
communication which will also help me in future context. Also main communication and way
of talking has been improved which is a good point.
How might you improve your Business Communication skills (provide specific examples)
and how might your development / improvement help you going forward
I have improved my business communication skills at larger context because during
my past experiences in my graduation I give my new presentation on different topics
which improve my knowledge and confidence level at higher scale. For example in 4th
semester I give 3 presentation which improved my business communication skill suggest
collaboration, public speaking and written communication skills. With the help of these
skills I was capable of working with team and communicating them with them effectively.
This development will also help me going forward because I learnt to make presentation
and it also increase my inner capabilities which is beneficial for my future goals and
success and also will be used by me at every part of life in more professional as well as
personal motive.
Which elements of Business Communication are particularly important in your view and
why?
According to me the most important element of business communication is improving
of business communication skills because communication is all about developing your
abilities and skills which are beneficial for future goals. Moreover, through use of this
element it is convenient for me to deal with different types of situations in more effective
manner. The folders was specified that it is critically important for readers and industry to
focus on each and every element of business communication so that benefits are achieved
accordingly.

CONCLUSION
From above reflected presentation, it is seen that effective business communication is
important for development and growth of knowledge as well as skills which is required to be
done in most efficient manner. So, in this presentation discussion have been done regarding
impact of business communication, barriers, solutions, skills and different channels. It is
similar to that proper analysis to be done to achieve goals.

REFERENCES
Books & Journal:
Al-Musalli, 2019. Rethinking Business Communication Skills Education: Are
Communication Courses Preparing Students for the Workplace?. College Quarterly,
22(2), p.n2.
Bass, 2020. Midwifery students’ experiences and expectations of using a model of holistic
reflection. Women and Birth, 33(4), pp.383-392.
Draper, 2017. American business and public policy: The politics of foreign trade. Routledge.
Duarte, 2019, August. Business model, lean and green management and industry 4.0: A
conceptual relationship. In International Conference on Management Science and
Engineering Management (pp. 359-372). Springer, Cham.
Escobar-Rodríguez, 2017. Facebook practices for business communication among fashion
retailers. Journal of Fashion Marketing and Management: An International Journal.
Fang, 2019. Solution‐processed self‐powered transparent ultraviolet photodetectors with
ultrafast response speed for high‐performance communication system. Advanced
Functional Materials, 29(20), p.1809013.
Klepek, 2018. Marketing communication model for social networks. Journal of Business
Economics and Management, 19(3), pp.500-520.
Lennox, 2017. Preparing students for the workplace–development of soft skills. Changing
Business Environment: Gamechangers, Opportunities and Risks, pp.354-360.
Oussii, 2017. Accounting students’ perceptions of important business communication skills
for career success. Journal of Financial Reporting and Accounting.

Passera, 2017. Diagrams in contracts: Fostering understanding in global business
communication. IEEE Transactions on Professional Communication, 60(2), pp.118-
146.