Individual Report: Business Communication Assessment 2 - Sport Love

This individual report analyzes business communication within the context of Sport Love, a sports and leisure center. The report begins with an introduction outlining the importance of communication for managers and the impact of ineffective communication. The literature review explores principles and purposes of communication strategies for HR directors, characteristics of effective listeners and speakers in meetings, and self-evaluation of communication strengths and weaknesses. The analysis and discussion section synthesizes the findings, emphasizing the significance of communication for achieving business goals and objectives. The report concludes by summarizing key takeaways, including the importance of communication in business, the need for effective strategies and the role of participants in communication. The report also includes references to support the analysis.

BUSINESS
COMMUNICATION
ASSESSMENT 2 – INDIVIDUAL REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
Theme 1: Analysing the principles and purposes that HR director would need to consider in a
communication strategy..........................................................................................................1
Theme 2: General characteristics that participants must have to be effective listeners and
effective speakers during meetings........................................................................................2
Theme3: Evaluating own strength and weaknesses in terms of communicating in business
context....................................................................................................................................3
ANALYSIS AND DISCUSSION ..................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Communication is the most important function of managers in organisation in order to
perform the basic functions or day to day activities. At every level, for planning effectively,
communication thoughts must be there in the decision making process. Present study will be
based on Sport Love which is an independent London sports and leisure centre business that is
concerned about their ineffective communication due to which customers are getting highly
affected. There will be discussion on the purpose or principles that HR director of company
needs to consider in communication strategy along with explaining the role of participants to be
an effective listener and speaker during meetings.
LITERATURE REVIEW
Theme 1: Analysing the principles and purposes that HR director would need to consider in a
communication strategy
Principles to be considered by HR director
The main purpose of the Principle is that to remove the gap between employees or
management. Sport Love director needs to understand the issues of employees. For that,
company needs to follows some communication principles in order to remove employee threats
(What's A Communications strategy and Why You need one?, 2018). Principle of consistency
refers that communication should always be consistent with the plan, objectives, policies and
programmes of Sport Love. HR director needs to make effective communication strategy for the
employees or staff so that they can come at anytime to resolve their communication querries.
Principle of adequacy refers that message of communication must be adequate or sufficient as if
the matter is incomplete or inadequate, purpose of communication has not been fulfilled. Sport
Love’s HR director should take these principles into their communication strategy to maintain
customer experience and company’s stability.
Another principle of communication which is necessary while making communication
strategy that is Principle of Timeliness which refers the importance of time frames that help in
implementing plans.
Purposes to be considered by HR Director
Effective communication motivate the environment of Sport Love in order to be more
effective and manageable and also sustaining the better customer network for Sport Love
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(Brown, 2017). The main purpose towards making productive communication strategy is given
below: Forging connections: this is the main purpose or concern of Sport Love that is ineffective
customer networking due to ineffective staff member’s performance. For example: Sport Love
must specify what production data she wants from her factory workers, or as per according to
their customers demand information that she wants from their sales team. Standardized
communication: This is the next purpose of communication strategy that must be done as per
company’s aim in order to ensure effective communication environment. For example, Sport
Love should communicate the plan via mails in order to maintain the consistency at workplace.
Standardization communication keep maintained the company image and value in the market
(Brown, 2017). Staff Morale: Another purpose behind communication strategy is to remove the
employee frustration which occurred due to lack of consistent process of poor communication in
Sport Love. By having productive communication way, employees will perform in more better
way to accomplish the company task. Company Image: Another essential purpose of HR
Director of Sport Love that helps company to get more customer response and helping in sales
volume. It is the responsibility of HR to maintained the company image by recruiting high
profiled employees for the company. It gives good impression in front of customers. For that,
Sport Love needs to make effective communication strategy that helps to communicate long term
goals and objectives.
On the basis of above principles of effective communication and the purposed of
effective strategies as well, just showing the HR Director’s roles and responsibilities. HR
Director should always needs to consider the employee’s morale and make them happy or
satisfied by giving them some motivation or rewards. This environment create effective
communication networks in between employees (Guerrero, Andersen and Afifi, 2017). This
process or plan would make Sport Love workplace more stable and good.
Theme 2: General characteristics that participants must have to be effective listeners and
effective speakers during meetings
As per the MU and ZHAO, (2015) Workplace meetings generally represent company’s
aim and objectives which must be performed in a systematic manner. Employees and staff is
very essential for the company to perform a particular task and also helps to share new thoughts
and ideas.
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Characteristics of effective listener Non Verbal behaviour : Effective listener should
always make positive posture while meeting is running. Keep focused on what speaker is saying.
Overall, listener has always need to make eye contact and give smile and positive reaction Focus
of attention : Focus is another feature of a good and active listener. Listener should always pay
attention towards the statement of another person. Acceptance : Listener should accept the
positive things into their personality to show the good ideas and feelings to speaker. That makes
meeting environment more positive and motivated. Empathy : Empathy is another good
characteristic of effective listener when they shows empathy in terms of critical situation.
As per the Guerrero, Andersen and Afifi, (2017) Characteristics of effective Speaker are
like Confident, Active speaker should always be a confident and fearless to speak anything
during meeting. It shows the how experienced person he/she is. Sport Love Participants should
have this skills to become a good speaker. Participant enough confident about what they are
going to present in the meeting. Awareness : Effective Participants as a speaker should always be
have good knowledge and idea to take meeting more interesting. They know current market
position, new trends techniques etc. Authenticity : Most important feature should participant
have as a speaker that quality of content must be proper and authentication (Quirke, 2017). This
is important because this connects to the audience humanity and allows them to also be
authentic.
Theme3: Evaluating own strength and weaknesses in terms of communicating in business
context
As per the basis of my personal measurement and observation, I found that I am at
communicating message to others either in a written or oral manner. It helps me in my career
profession that also connects me with different colleagues and friends. Whenever, I got to learn
something I just make my own notes that helps me to remember for long time. This is one of my
strength that helps me to improve my written skills. I have participated in several integrated
programmes that enhance my listening skills or knowledge to get my information updated.
As per the Brown, (2017) Communication is very required process which helps to pass
important knowledge from one place to another. In terms of business without effective
communication company does not get their final outcomes clearly (Spradley, 2016).
Communication helps to collect or to generate new ideas and thoughts which very required for
HR director. Apart from that, effective communication channel helps me to motivate in my
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career profession. With having friendly communication, I can be more happy and cheerful with
environment that helps me to perform my task into more effective manner. On the contrary,
ineffective communication create inconsistent environment around me.
Another strength of mine is I am a good communicator that helps me to be a good human
being. I praised my colleagues whenever they achieve something this makes my networking
more effective and good. I have a good quality of speaker, I am good at to present myself in front
of seniors. I am also having a good voice that helps me to get attract people by my
communication. Overall, it gives me motivation and energy to perform my task into more
efficient manner. I am very nice at presenting skills that helps me to other understand my
thoughts and ideas.
ANALYSIS AND DISCUSSION
As per the above discussion or presented report concluded the importance of
communication in business environment. Report explained the importance of communication
strategy and the purpose behind communication principles towards fulfilling the business aims
and objectives. That helps to reduce the communicatio0n gap between management and
employees. Also study explained about the communication strategy and some essential principles
of communication such as Principle of clarity, principle of authentication. Further, study also
presented the essential features required in active listener or speaker while meeting is conducted.
Overall, it has been concluded that the employees must be creative and well communicator in
terms of bringing effective outcomes for company.
As per the above discussion it also has been found that, effective communication affects
the best growing and leading performance goals and objectives. As per my goals and effective
working outcomes and performances as well the goal effective working outcomes and better
great services. I am very good at selection right medium of communication channel that helps to
me to upgrade the different opportunity and goals in an appropriate manner (Vandergrift and
Baker, 2015). I have good skills to understand the feelings and issues of employees when they
communicate their issues with me. This strength of mine will help me to keep maintained the
healthy relationship with others. Overall, strength helps me in my career profession which gives
me good outcomes and results on my own performance.
As per the communication, my biggest weakness is stuttering that present myself little bit
down in front of others. In order to reduce my weaknesses, I need to focus on avoiding certain
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words which is tough for pronunciation. I also need to focused on breathing while
communication that help me a lot on stuttering (Vandergrift and Baker, 2015).
CONCLUSION
Communication strategy helps to measure the needs of stakeholder groups. Besides, it is
also helpful to determine company programmes in order to get some specific deliverables and
communication channels. Present study has been based on Business communication which is
most required within the Sport Love. Study explained purposes and different characteristics of
effective speakers and listeners.
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REFERENCES
Books and Journals
Brown, G., 2017. Listening to spoken English. Routledge.
Guerrero, L. K., Andersen, P. A. and Afifi, W. A., 2017. Close encounters: Communication in
relationships. Sage Publications.
MU, H. and ZHAO, Y., 2015. Research on the Teaching Model of Communication Principle
Curriculum. Agriculture Network Information, 8, p.035.
Quirke, B., 2017. Making the connections: using internal communication to turn strategy into
action. Routledge.
Spradley, J. P., 2016. Participant observation. Waveland Press.
Vandergrift, L. and Baker, S., 2015. Learner variables in second language listening
comprehension: An exploratory path analysis. Language Learning. 65(2). pp.390-416.
Online
What's A Communications strategy and Why You need one?. 2018. [Online]. Available through:
<https://accurate.ca/what-a-communications-strategy-is-and-why-you-need-one/>.
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