Bow Valley College MGMT1201 Assignment: Persuasive Messaging Analysis

This document presents a solution for a business communication assignment focusing on persuasive messaging, specifically a business letter proposing a wedding planning service. The assignment, completed by a student at Bow Valley College, demonstrates the application of persuasive techniques in a business context. The letter is addressed to the manager of the Bank of Montreal and outlines the rationale for opening a wedding planning business, highlighting its potential for success based on market demand and customer needs. The student adopts a sole proprietorship business model and emphasizes the unique selling points of the proposed service, including personalized attention, interest generation, catering to customer desires, and a clear call to action. The assignment also includes a reference section, citing relevant academic sources to support the business proposal. This assignment is an example of persuasive writing in a professional setting, demonstrating effective business communication skills.

Bow Valley College
Management
Business Communication
Beth Brown
4/14/2019

Beth Brown
Canada, 41600
[e-mail]
14th April 2019
Ms. Barbara Cossa, Manager,
Bank of Montreal
Toronto, Ontario, Canada
Dear Ms. Barbara Cossa, Manager,
The letter intended to inform you about new business that I am willing to open in Canada.
This is to inform that I am opening a wedding planning service in order to serve the services
to the customers after understanding their needs. The sole proprietorship business ownership
is opted for the business. In this ownership, one person own and operate a business without
any need of corporation.
Wedding is one of the auspicious day on which two people company together with the
motive to promise each other for their rest of life. People celebrate these days and this is the
reason due to which this business selected as it leads to profit. The business is convincing
due to below reasons: -
 Attention- This business will offer diverse service according to need to customers due
to which they prefer this company instead of other planners. The business will get the
attention because of wedding service.
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 Interest- The customer will take the interest because of the quick services, timely
arrangements, and many others.
 Desire: - Customer with diverse needs can find the way to accomplish their desire that
might include effective planning for celebrity performance, welcome dance and
entertainment activities and others.
 Actions: - The final actions include finalizing the planning for wedding.
Sincerely,
Beth Brown
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References
Peixoto, H., Santos, M., Abelha, A., & Machado, J. (2012, December). Intelligence in Interoperability
with AIDA. In International Symposium on Methodologies for Intelligent Systems (pp. 264-273).
Springer, Berlin, Heidelberg.
Wang, M., Boring, S., & Greenberg, S. (2012, June). Proxemic peddler: a public advertising display
that captures and preserves the attention of a passerby. In Proceedings of the 2012 international
symposium on pervasive displays (p. 3). ACM.
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