Business Communication Assignment: Letter Writing and Message Plans

This assignment showcases a student's understanding of business communication principles through the creation of three distinct messages: a positive/neutral response, a negative reply, and a persuasive letter. The student addresses a scenario involving a scathing review of a restaurant, crafting a response designed to maintain goodwill and address customer concerns. The assignment also includes a negative response to a customer requesting a refund, adhering to the art studio's policy, and a persuasive letter requesting a refund for a yearly adventure plan. The student demonstrates the application of direct and indirect communication strategies, as well as persuasive techniques, providing examples of how to address different business communication challenges. The assignment includes references to support the strategies used.

BUSINESS COMMUNUICATION
STUDENT DETAILS
STUDENT DETAIL

COMMUNICATION 1
Scenario 1: Positive/Neutral
Response to the yelper:
We want to give our gratitude to you for expressing your thoughts instead of keeping
them to ourselves. Now, as per your review, we can analyse that we fail to serve in the best
and professional manner. We want to apologize to you that you had faced inconvenience in
our premises (Hansen and Machin). We can understand that it is extremely unprofessionalism
that our staff members did not noticed you for 8 minutes and you received overly salted food.
In over 95% cases, we receive good feedback from our client and in 5% case when clients
complain to us about anything then we take that feedback seriously. Again, we want to
apologize to you and we ensure to you that in your next visit you will get great service from
our end.
Scenario 2: Negative
Reply over tele-phone:
Art studio (staff): Hello, (Customer name).
Customer: Hello.
Art studio (staff): We have received your received for refund. We would like to tell you that
our art studio follows the strict policy related to the refund or exchange. We do not accept the
exchange request or refund request once the item is sold. We can understand that after
receiving the item you may had felt that you should opt for another piece of art but we are
bound to follow our exchange policy. If you are not finding this specific art suitable for your
location then we request you to please visit our store again to find a more suitable piece of
arts. Thank You (Berger).

COMMUNICATION 2
Scenario 3: Persuasive
From: [e-mail]
To: [e-mail]
CC: [e-mail]
Subject: Requesting for refund
Hello team,
Last week I subscribed to your yearly adventures plan for $400. Now, I am analysing that I should
drop this plan for this year. I know that you have a strict refund policy but still, I want to request
you to please refund my fees. As a gesture of maintaining your existing goodwill in the market, I
know that you will come up with a positive response.
Thanks, and Regards
Parag Jain Godha

COMMUNICATION 3
References
Berger, Arthur Asa. “Media and communication research methods: An introduction to
qualitative and quantitative approaches.” Sage Publications (2018).
Hansen, Anders and David Machin. “Media and communication research methods.”
Macmillan International Higher Education (2018).