BUS1003 Business Communication: Annual Dinner at Commonwealth Bank

This portfolio assignment focuses on business communication and academic writing skills, using the scenario of coordinating an end-of-year dinner for Commonwealth Bank. Part A includes creating an email invitation to staff, a formal invitation letter to a special guest (Minister of Foreign Affairs and Trade), a progress report to the CEO, and a report structure for the final event report. Part B reflects on the learning outcomes of the unit, emphasizing the importance of clear communication with peers and teachers, active listening to instructions, seeking feedback, and creating a structured study plan for academic success. The assignment highlights the practical application of communication principles in a corporate setting and their relevance to academic development, with references to scholarly articles supporting the importance of communication in business and education. Desklib provides access to similar solved assignments and resources for students.

Running head: BUSINESS COMMUNICATION AND ACADEMIC WRITING
BUSINESS COMMUNICATION AND ACADEMIC WRITING
Name of the Student
Name of the University
Author Note

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
Part A
1. Email to staff inviting them to the event
Subject – Invitation to the end of the year dinner
Dear All,
This is a personal invitation to all the employees of Commonwealth Bank for the end
of the year dinner. The dinner will be held on Saturday, 15 December, 2018, from 6:00 p.m.
to 11:00 p.m. at the Westin Hotel at Martin Place, Sydney.
The invitees of the dinner are the employees of the bank, the top management,
board of directors, the clients and certain special guests who will be the star attraction of the
dinner. The company directors will address the dinner in order to express their appreciation
towards the hard-work that you all have put in and the generous effort that you have given
into making this bank a success.
Since it is a corporate event, we would request you to dress formally. Kindly bring
your family members as well to be a part of your successful endeavours.
Kindly revert back till Monday, June 18, 2018 if you are unable to attend the event.
You can revert back to me at this email or call at 0270-096710.
We believe that you would be a part of this event and looking forward to seeing you
at the event venue.
Best Regards,
_________________
Communications Manager
Commonwealth Bank

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2. Letter to an external special guest inviting them to the event
To,
Ms Julie Bishop,
Minister of Foreign Affairs and Trade,
Government of Australia
Subject – Invitation as Special Guest for Annual Dinner
Respected Madam,
It gives us great pleasure to invite you for the annual dinner of Commonwealth Bank.
It is scheduled to be held on the 15 December, 2018, from 6:00 p.m. to 11:00 p.m. at the
Westin Hotel, at Martin Place, Sydney. It would be a huge privilege to have you as our special
guest at such an important and special occasion.
The event is put together for our employees, clients and special guests to celebrate
the exceptionally performance of our company and to showcase the hard-work of our
dedicated employees. We would be honoured and pleased if you could spare some of your
precious time and kindly join the celebration. As our special guest, our audience would be
pleased to hear a small speech from you. Everyone will be thrilled to hear your thoughts
about this occasion.
We hope that you would grace us with your presence. Should you be able to accept
the invitation, we kindly request you to reply to this letter or contact me at 0270-096710, by
Monday, June 18, 2018. I will be glad to answer any queries or questions that you might
have regarding the event.
We would be truly sorry if you are unable to accept the invitation to our dinner, but
totally understanding.
We look forward to your arrival and hope to enjoy a great dinner with you.
Sincerely,
With Best Regards,
_________________
Communications Manager
Commonwealth Bank

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3. Progress report to the CEO on the proceedings of the event
Progress Report on the Annual Dinner of Commonwealth Bank
Respected Madam,
The purpose of this report is to obtain comments from you about the implementation plan
for the annual dinner of Commonwealth Bank.
Work Progress –
Keeping in mind the number of invitees and the position of the organization, the
venue for the event which is to be held on Saturday, 15 December, 2018 have been secured
at Westin Hotel at Martin Place, Sydney. The main objective of this dinner is to appreciate
the hard work that has been done by our employees this year and celebrate with them and
to establish our mark among the audience who will be present in the event.
All of the employees of the company, along with the top management and the board
of directors and the clients are invited to the event. To make the event more honoured,
certain politicians and celebrities are also invited, one of them being the Minister of Foreign
Affairs and Trade of the Government of Australia, Ms Julie Bishop.
There will be various forms of entertainment available in the event. A three course
meal will be served to the guests. Sponsorships have been derived from Nine Entertainment
Co. and Seven West Media for the annual dinner. During the retirement of the guests special
promotional packages will be given to the clients. Personalized packages will to be given to
the special guests will their names embossed in the packages.
The whole decoration and catering of the event will be done by one of the best event
management companies in Sydney, the Sydney Event Services. They will take care of the
decoration of the venue. The food will be chosen according to some preferences of the
special guests. The whole venue would be decorated to create a soothing ambience for the
guests.
The preparation for the event have been very smooth, with the initial obstacles
which were easily solved. No further problems have been faced yet and we are looking
forward to a great annual dinner this year. Your views and comments on this report is kindly
required.
With Regards,
_______________

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
Communications Manager
Commonwealth Bank
4. Report structure suitable for final event report
1. Summary – The event report will start with a brief summary of one to two pages
describing the important points of the annual dinner.
2. Venue – Stating the venue along with the date and time of the event is the most
important part of an event report as this is the place the event was held. The annual dinner
of Commonwealth Bank was held at Westin Hotel at Martin Place, Sydney on Saturday, 15
December, 2018 from 6:00 p.m. to 11:00 p.m.
3. Participants involved – This section will contain all the information regarding the invitees
and the people who were present at the event. The names of the special guests and clients
who were invited to the annual dinner have to be mentioned.
4. Advertising methods used – The different advertising techniques used by the
Commonwealth Bank about the annual dinner has to be explained in details. The success
rate of each of the advertising mediums also has to be described.
5. Outcome – The outcome is the most important part of an event report. The outcome
contains all the information regarding the number of members that were present at the
event and the success rate of the organization in conducting the event.

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
Part B
Introduction
The goal of business communication is to communicate a specific message between
two parties namely the sender and the receiver. The sender communicates a certain
message to the receiver and expects that the receiver would understand the message
clearly. The receiver also expects that some kind of benefit would be received from the
sender because of the communication (Cornelissen and Cornelissen 2017). In the unit, I have
learned about the concept of business communication and academic writing. This unit
describes that communication is an important part of a business. Without the proper
communication, none of the occurring of the business would reach the other individuals who
are associated with it.
Business Communication
In the first part of the unit, I had to communicate certain materials to different
individuals. I was assuming my role as the communications manager of Commonwealth
Bank, where I was conducting an annual dinner for the employees of the organization, along
with the clients and special guests like politicians and celebrities. Firstly, I had to email an
invitation letter to the staff of the Commonwealth Bank. This communication was necessary
because the employees are what build up and contribute to the success of the organization.
It is due to them that the organization is being able to conduct a grand dinner. Hence, it is
mandatory that the staff be invited to the annual dinner. If the email would not have been
sent, then the staff would have been unaware about the event and would have come to
know about it at a later period, resulting in a major chaos within the organization. Secondly, I
wrote an invitation letter to a special guest, which was equally important because it is
necessary that important people like politicians or celebrities grace an event, as this will help
in the goodwill of the organization. The input and speech given by the special guests would
act as a motivation for the employees of the organization and enable them to work harder
and showcase their talents (Živković 2014). Thirdly, I had to submit a progress report to the
Chief Executive Officer of the company. This was done because someone from the top
management, especially the CEO, because she will be able to provide the necessary
feedbacks and pointers that will be helpful in making the event a success (Stronge 2018).

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The progress report will also help in understanding the decisions that have been taken to
conduct the event. Lastly, I constructed a report structure which will be used to make a final
event report after the event has been conducted. This report structure contains the point or
key elements on the basis of which the final report will be made. It is mandatory to make the
final report as it will contain the challenges that have been faced during the event and the
success that have been achieved due to the event.
From the above part, I have learnt a number of lessons that would be helpful to me
during my academic course. First and foremost, I have learnt that a very clear
communication is needed between my peers and classmates. This would ensure that both of
us receive all the information about the lessons that have been taught in the class. If clear
communication is not present between me and my classmates, then both of us could miss
out on important news or lessons that have been spoken in the classroom or outside.
Secondly, it is important to listen to the instructions and the wordings of the lecturers as
they can impart precious knowledge to us. Especially the lecturers who are a visiting faculty
to the university can provide beneficial knowledge about the practical occurring of the life
and I can implement them to gain more success as I move forward in my life. Thirdly, I
should always try to communicate with my teachers and share my progress with them. This
is because they are the ones who can help me to understand what is going wrong in my
lessons and how I can improve upon them. The feedback that is given by them will help me
in understanding in what way can I proceed with my lessons so that I can derive good
academic results (Zarraonandia et al. 2013). Without proper communication with my
teachers, I will be unable to overcome the problems that I have been facing alone in my
studies and also not understand the current status of my academics. Lastly, I should prepare
a structure according to which I can proceed in my studies. The structure will help me to
understand the way in which I shall start my preparation and in which way I can easily grasp
the content which is available to me. Creating a study pattern is the most important thing
that I should do. This way I can pay attention to the parts where I lack in and strengthen
them with repeated studying.
This unit has taught me it important to understand and take feedbacks from the
teachers because they are the ones that know better about our academic status and can
guide us in the right direction. I should also concentrate more on the areas which I am weak

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in rather than repeat studying the areas which are my strength. This is why the academic
structure is important as it acts like a report for our final result. Clear communication with
the teachers is also an important aspect as well as clear communication with my friends and
classmates, as information can be available from anywhere.
Conclusion
Choosing the right kind of communication path and the right way to connect with the
other individuals around us is very important to succeed in any task. In the field of
academics, good relation and communication is mandatory with the teachers and classmates
so that help can be received during any problems that is faced by me. Communication is
important in any kind of scenario to get the best result possible and to deny any kind of
miscommunication or misinterpretation of information.

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References:
Cornelissen, J. and Cornelissen, J.P., 2017. Corporate communication: A guide to theory and
practice. Sage.
Stronge, J.H., 2018. Qualities of effective teachers. ASCD.
Zarraonandia, T., Aedo, I., Díaz, P. and Montero, A., 2013. An augmented lecture feedback
system to support learner and teacher communication. British Journal of Educational
Technology, 44(4), pp.616-628.
Živković, S., 2014. The importance of oral presentations for university students.
Mediterranean Journal of Social Sciences, 5(19), p.468.