MGT502 Business Communication: Annotated Bibliography Implementation

This report presents an annotated bibliography focused on the implementation of digital communication strategies within organizations, specifically addressing the use of social media in the workplace. The report includes ten journal articles, each summarized and critically analyzed to highlig...Read More

Business Communication
10/16/2018

Business Communication 1
Contents
Introduction......................................................................................................................................2
Annotated bibliography...................................................................................................................3
Conclusion.......................................................................................................................................9

Business Communication 2
Introduction
The aim of the report is to include the annotated bibliography related to the implementation of
the digital communication strategy within an organisation. The report includes the annotated
bibliography on the topic which says the use of social media in workplace to communicate. The
article that has been selected for annotated bibliography is journal articles.

Business Communication 3
Annotated bibliography
Aguenza, B., Al-Kassem, A. H., & Som, A. M. (2012). Social media and productivity in the
workplace: Challenges and constraints. Interdisciplinary Journal of Research in
Business, 2(2), 22-26.
Considering the viewpoint of Aguenza, Al-Kassem & Som, 2012, there is a tremendous rise in
the usage of social media and it is changing way through which businesses are performing the
operations. The aim of the journal article presented by the author is to evaluate the relationship
between social media technology and the productivity of employees at the workplace. The article
includes the explanation related to challenges related to social media use within the organisation.
There are basically two methods of research which helps in collecting data which are a primary
and secondary method. The author has a secondary method of research which includes
government paper, website, internet, other articles and many others. The findings of the research
state that the social media use creates a positive influence on the output of employees, two-way
communication and effective communication. The author has also included the viewpoint of
some other researchers who stated that social media leads to challenges in direct collaboration
among team members. This has been found that an organisation needs to form policies while
using social media. The limitation of the research is that there is no discussion related to types of
social media channels and their application in a real-life organisation.
Cain, J. (2011). Social media in health care: the case for organizational policy and
employee education. American Journal of Health-System Pharmacy, 68(11), 1036-
1040.

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According to Cain, 2011, Social media application like Twitter and Facebook is rapidly used by
users of all the ages. The communication through social media is the change from predominate
cell phone and face-to-face meets to a digital public model that includes social media use. The
author has used the secondary research method and selected research and media reports related to
the pharmacy and medical streams. It was found that social media application offer different
benefits related to communication, public relations and information in healthcare for
professionals. The author reflects that organisation of business and healthcare has not shifted
towards the public social communication. The author in their article also reflects the issues
which are faced by the organisation that include reputation issues, productivity and privacy
issues. The major aim of the article is to discuss the issues related of social media channels usage
within organisation for policy and training. The limitation of the article presented by the author is
the advantage of social media in health care at the time of emergency.
Delerue, H., & Sicotte, H. (2017). Effective communication within project teams: the role of
social media. International Journal of Conceptions on Management and Social
Sciences, 5(1), 1-6.
Delerue & Sicotte, 2017 presented the paper for conducting the research related to the role of
social media for generating effective communication among the effective teams. The researcher
stated the anecdotal evidence which is important of social media for projects that are linked to
the business. In addition, the author has selected the secondary data collection method for
collecting the data of the different researchers that is based on the primary research conducted by
them. The article presented by the author mainly reflects that social media leads to effective
communication. The findings that can be drawn from the discussion of the opinion of the
different author is that social media leads to leadership styles and motivation for the employees.

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This shows that social media not only enhance communication but it also contributes to enhance
the performance of the company. The articles have a lack of detailed analyses linked to the
advantages of social media which provide opportunity for future research and it is a limitation.
Forsgren, E., & Byström, K. (2018). Multiple social media in the workplace: Contradictions
and congruencies. Information Systems Journal, 28(3), 442-464.
Forsgren & Byström, 2018 has written the paper with the motive to investigate the use of
different social media in knowledge work and understanding the involvement of activity theory
in the paper. The need for social media is increasing at work but it is essential to understand the
way to incorporate it. The study conducted by the author majorly focuses on the ways to improve
the social media or to reduce coherence in work activities. Considering the same perspective, the
author has used a logical lens to conceptualise usage of social media in a Scandinavian software
development company. The social media role was encountered for the company with the use of
primary research which includes interviews and observations. The findings include different
advantages of social media as information sharing, socialising, improving awareness of ambient
and many others. The social media has also become the limitation for some activities which
include information sharing. In the end, the author states that social media bring consistency in
actions and create a dispersed work environment.
Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit
organizations use social media. Journal of Computer-Mediated
Communication, 17(3), 337-353.
Lovejoy & Saxton, 2012, has talked about the rapid diffusion of microblogging services which
include Twitter. The social media channels use is increasing in the organisation to communicate

Business Communication 6
with and engage shareholders along with the general public. The study which is conducted by the
author in the article talks about the utilization of twitter practices of 100 largest non-profit
organisations in the US. Moreover, this has been found that to increase the understanding related
to the communication functions the company make use of the microblogging serves within the
organisation. It is analyses that microblogging has three major functions which include action,
community and information. For conducting, the research the author has used secondary data
which include online sources, government websites and many others. This has been found that
the acceptance of social media channels like twitter has produced new paradigm related to the
public engagement. The limitation of the article reflects that there is no discussing related to the
other channels of social media.
Ravenscroft, A., Schmidt, A., Cook, J., & Bradley, C. (2012). Designing social media for
informal learning and knowledge maturing in the digital workplace. Journal of
Computer Assisted Learning, 28(3), 235-249.
Ravenscroft, Schmidt, Cook & Bradley, 2012 stated that paper is written with the motive to
present the original approach related to designing of social media that can offer the assist to
informal learning at the numerical workplace. The paper presents and reflects the foundation for,
the idea of knowledge maturing; include the new design methodology which is essential for
emerging social media that offers the support to informal learning within the organisation. The
research method that has been used by the author for analysing the approach of the design of
social media is secondary research method. The paper mainly highlights designing social media
that is must for the informal learning and knowledge maturing in the digital workplace. The
limitation of the paper is that it doesn’t talk about the challenges that might be faced by the
company with the use of social media.

Business Communication 7
Thomas, K. J., & Akdere, M. (2013). Social media as collaborative media in workplace
learning. Human Resource Development Review, 12(3), 329-344.
Considering the views of Thomas & Akdere, 2013, this has been found that with the frequent or
rapid changes in the technology needs the discussion linked to social media usage in marketing,
branding, and incorporate communication. The different social media tools that are used in
workplace learning include blogs, Facebook, Twitter, wikis, instant messaging and many others.
The author found that social media is an effective way to improve and spread the knowledge
management and learning at the workplace. The researcher reflects that purpose majorly due to
which social media is utilized is collaborative media. The research that has been conducted by
the author is based on the secondary data which has been collected through different articles,
books, internet, government notes and many others. The limitation of the research article is that it
doesn't reflect the implication of social media on the real-life organisation. The future research
will include the collaborative media tools role in the workplace for knowledge management and
learning.
Treem, J. W., & Leonardi, P. M. (2013). Social media use in organizations: Exploring the
affordances of visibility, editability, persistence, and association. Annals of the
International Communication Association, 36(1), 143-189.
According to the Treem, & Leonardi, 2013, in the changing world, the use of social media
technologies is increasing. The purpose due to which different tools like blogs, wiki, Facebook,
Twitter and other are used for improving communication which ultimately improves the
processes within the organisation. This has been found by the researcher that it was hard to
understand or afford the behaviours for communication at a new workplace before social media

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tools. This research is supported by the author with the secondary data which include journals,
online website and encyclopaedias. The finding of the article includes that social media use
within the organisation is affordable and allow the new technology at the workplace which
includes persistence, visibility and association. Along with this, the different researcher accepts
the fact that use of social media is essential for effective communication. The limitation of the
article is that the author didn’t focus on the implementation of social media in real life
organisation.
Vaast, E., & Kaganer, E. (2013). Social media affordances and governance in the
workplace: An examination of organizational policies. Journal of computer-mediated
communication, 19(1), 78-101.
The paper presented by the Vaast & Kaganer, 2013 examines the way through which the
organisation perceives and afford the social media at the workplace. It also includes the ways in
which the employees react towards the use of social media through policies which is major
organizational governance. The literature which is included in the paper talks about the 4
affordances which mainly include visibility, association, persistence and creditability as an
action that are potentials within the organisation related to the social media. The author had made
use of the secondary data collection due to which they have captured the data from an online
public database of social media governance documents and some data has been collected from 74
corporate policy documents which are available on social media sites. The findings of the article
include the organisation reaction towards the social media evolution and use within the
organisation. Further, the limitation of the article presented by the author is there is a lack of
identification of issues that exist within the organisation due to social media.

Business Communication 9
Zoonen, W. V., Verhoeven, J. W., & Vliegenthart, R. (2017). Understanding the
consequences of public social media use for work. European Management
Journal, 35(5), 595-605.
Zoonen, Verhoeven & Vliegenthart, 2017 presented that the rise is the social media has made
social media as ubiquitous in the workplace. The author aim is to talk about the positive and
negative significances of the social media that might be faced by the companies. This is
explained by different researchers in relation of the advantages and disadvantages of social
media at workplace. The author has conducted the primary research for collecting the data linked
to the use of social media at workplace. For this, they conducted the survey of 421 employees to
understand the association use of social media for communication within an organisation. The
findings of the article reflect that the JD-R model motivates the author for analysing the positive
and negative effects of social media. The limitation of the article is that it mainly depends on
cross-sectional statistics and it doesn’t emphasis on the different social media tools with this
implementation within an organisation.

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Conclusion
In the end, it can be concluded that the report include the annotated bibliography related to the
use of social media at workplace to communicate. The resources that have been selected are from
the recent journal articles which reflect the different views on the topic that is use of social media
at workplace. This has been found that the use of social media at workplace is effective for the
communication in companies.