Business Communication: Analysis of Bloomberg's Communication Strategy

This case study examines business communication through the lens of the 'Bloomberg Way,' analyzing its impact on corporate culture and communication strategies. Part 1 delves into the values, standards, and ethics of reporting, as emphasized by Winkler, and the effects of cultural differences in a global context. It explores the organization's communication guidelines, power structures, and the influence of these factors on employee autonomy and creativity. Part 2 analyzes a visual scene depicting a public gathering, interpreting non-verbal cues such as personal space and interactions to understand communication dynamics in public settings. The analysis considers the impact of personal space and the need for communication strategies in public scenarios. References to relevant academic literature on corporate culture and communication are included.

Running Header: BUSINESS COMMUNICATION
Business Communication
Name of the student
Name of the University
Author Notes

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Part 1
This part of the assignment is considered with the case of the Bloomberg way. The
paper would take into consideration the ways in which the aspects of the communication, the
people associated and the culture would be analyzed in order to create an effective
understanding of the process. The report would also try to seek to elucidate the extent in
which the corporate culture of the country is affected by the culture differences that lie in the
country.
The case study of the Winker is concerned with the Bloomberg News. Winker is
associated with journalism from America. Winker has associated with the book of the
Bloomberg that used to act as a guide for the ones coming in the field of the reporting. The
implication of the guide is concerned with the values and the standards and the ethics that are
associated with the reporting. The suggestion of the paper is with the word that comes first,
the word that come with the fastest speed, the words that are associated with the future and
the words that arrive in the finality.
The article is concerned with the role that has been adopted by the Winkler in terms of
the enforcement that has been developed by Winkler in order to implement the guide and the
promotion related implication that has been adopted by the author. The attribute that has been
taken by Winkler towards implementing the guides had been a firm one. The implication of
the culture suggested the fact that employees are boosted with the knowledge about their
goals and the outcome that is expected out of them. There is a zero tolerance level policy that
has been adopted by the organization in terms of the falsification or mistake that has been
noted in terms of the reporting. Strictness is also maintained in the term that the zero
tolerance will be considered for the employees who have left the current organization in order
to join the organization of the rival company. Winkler demands the adherence of the

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employees to the guidelines and provide content of supreme quality following that
guidelines1. The quality of the work is of supreme interest for Winkler as he feels that the job
of the reporter should be carried out in a fabricated manner. He also demands a precision of
the work and demands that the reporting should voice their own values. Commitment is
valued the most in the course of the guidelines. Since the company is experiencing a global
reach, the cultural difference is not impacting the performance of the employees. Since the
guidelines that has been set for the employees has been set globally in an equal manner it has
been experienced that there is global culture where the employees have adhered.
The implication of the case has suggested that the communication has been carried
out in the organization had been carried out in an effective manner. The guidelines had been
set in order to guide the course of the action of the employees both in terms of the content of
the report as well as in terms of the attributes that the employee exhibit with the organization
in concern. However, from the power structure that has been present in the organization it has
been understood that certain power structure is maintained. As such, the implied result is that
the response or the feedback of the employees are not considered effectively. It has also been
noted that the structure of the organization does not allow the employees to exercise any
amount of autonomy over the process that they follow in the due course of their action2.
The implication of the lack of the autonomy is noted in the fact that the employees fail
to put in their own creativity in the process. The imposition of the guidelines can be
understood in the terms of the negative impact that it creates on the mindset of the employees
as it is capable of degrading the autonomy as well as their contribution in the process. The
communication between the media professionals as well as between the head of the
organization had been narrowed down to the fact that the guidelines have been imposed and
1 Guiso L, Sapienza P, Zingales L. The value of corporate culture. Journal of Financial Economics. 2015 Jul
1;117(1):60-76.
2 Groysberg B, Lee J, Price J, Cheng J. The leader’s guide to corporate culture. Harvard Business Review. 2018
Jan 1;96(1):44-52.

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the adherence to the guidelines have been ascribed the supreme importance in terms of the
organization3.
Another crucial fact that has been noted in terms of the organization is the fact that the
cultural differences do not impact the productivity of the organization in a great way. The
implication of the attribute might be understood as the tolerance of the organization with the
cultural differences4.
It has been noted that in an organizational scenario the implication of the differences
of the country affects the scenario of the culture of the organization that is prevalent within
the organization. McKinsey’s cultural factors are crucial in understanding the implication of
the dominent of the culture of the country on the organizational scenario.
Part 2
1. From the image that has been shared it can be derived that the mood of the scene is
quite relaxed where the people are seating together in disjoint groups with smaller
group of people. However, considering the entire crowd that is considered in the case.
There has been a difference in the communication where the smaller groups are
engaged with each other in communication. Though from the visual cue it appears
that the people are looking at one direction, which might be elucidatory of the fact
that there might be an event that has been going on in front of the crowd that has acted
as the center of attraction. However, some people are not interested in the event that
has been going on while some people are concerned with themselves or engrossed
with themselves.
3 Bouwman CH. The role of corporate culture in mergers & acquisitions. Mergers and acquisitions: Practices,
performance and perspectives, NOVA science publishers. 2013 May 1.
4 Dawkins CE, Jamali D, Karam C, Lin L, Zhao J. Corporate social responsibility and job choice intentions: A
cross-cultural analysis. Business & Society. 2016 Jul;55(6):854-88.

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2. Some people are engrossed within themselves and are not exhibiting any form of
engagement with the event that has been going on in front of them. Some people are
engrossed in some discussion among themselves. It might so happen that the their
discussion is concerned with the event that has been going on in front of them. Certain
people do not appear comfortable while a certain section are hardly bothered about
the event and are involved in a discussion among themselves. Though the girl in black
top and blue jeans is sitting alone it appears that the girl is not bothered with the
separated situation. The lady in red top is also isolated however, it appears that the she
is not comfortable situation where she is in. however, most of the grouping has been
noted in a group of two.
3. We generally tend to bring about certain changes from the personal space while we
tend to enter a crowd of public. As such the need has been felt towards changing the
scenario of the communication .There are certain restrictions as well as rules where
the need has been felt towards integrating the self in communication of an external
surrounding. The discomfort might be there as it runs out of the risk of feeling the
touch of the passengers while availing a public transport. The aspects that needs to be
considered while dealing with the unwanted touch and unintentional touches that is
capable of occurring in the scenario. As such the people who are interacting in the
public domain should acquire certain attributes while dealing with the public in the
domain. The consent in touch should be maintained while dealing with the people. As
such, dealing with the public space should be marked with certain personal
restrictions and strategies that should be fabricated on both personal and private level.
4. The utility of the space is also a form of the non-verbal cues that has been utilized
while dealing with the attributes of the public communication. The usage of the space
in the public sphere is a way of communicating with the elements in the public sphere.

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The utilization of the space is noted in the fact that the people communicate with the
attributes that they are willing to exhibit. The people who are willing to have more
space in the public sphere makes it apparent that the people look for a certain isolation
from of the people around them. The people who seek lesser space in the public are
willing to have exclusion from the communication of the public sphere. As such, the
attitude of the people with the space in the public sphere in reality is the space that
they seek from the people around them.

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References
Guiso L, Sapienza P, Zingales L. The value of corporate culture. Journal of Financial
Economics. 2015 Jul 1;117(1):60-76.
Groysberg B, Lee J, Price J, Cheng J. The leader’s guide to corporate culture. Harvard
Business Review. 2018 Jan 1;96(1):44-52.
Bouwman CH. The role of corporate culture in mergers & acquisitions. Mergers and
acquisitions: Practices, performance and perspectives, NOVA science publishers. 2013 May
1.
Dawkins CE, Jamali D, Karam C, Lin L, Zhao J. Corporate social responsibility and job
choice intentions: A cross-cultural analysis. Business & Society. 2016 Jul;55(6):854-88.