Improving Business Communication: A Case Study of Broadway Travels

This report identifies several communication barriers within organizations, including cultural differences, differing viewpoints, varying expectations, lack of attention, and emotional obstacles. It proposes solutions such as avoiding information overload, practicing active listening, selecting appropriate communication media, and fostering an organized organizational structure. The report uses Broadway Travels as a case study, suggesting strategies like clarifying company policies, providing adequate training, and ensuring responsibilities align with employee abilities to improve communication effectiveness. The importance of addressing these barriers to facilitate smoother and more efficient communication within the organization is emphasized. This student contributed document is available on Desklib, a platform offering study tools and resources.

\ Business communication
Difference in expectations and
assumptions- Often in a times
people expect to hear what they
want to hear opposite to what they
actually said and that leads to
incorrect conclusions. This lead to
everyone on the unintended paths.
With respect to Broadway travels,
they should cross check the
information before making any
decision.
Emotional barriers- It is
difficult for some persons to
express themselves in front of
others. It’s a block that make
an impact of how a person
perceive other's action and
restrict themselves in
communicating their feelings.
Cultural differences- The
rules and norms of interaction
is different in varied cultures.
Understanding one's emotions
and speech and able to
express oneself effectively
and clearly becomes difficult
if they belong to different
cultures. In context of
Broadway travels, they should
inform travellers about the
places they are going.
Lack of attention and interest-
When the receiver is not paying
attention of what other people is
saying, the person who is
communicating will hesitate and
avoid communicating in near
future and this will become a
barrier in the communication. In
the context of Broadway travels,
they should listen carefully the
problems of their customers.
Differences in viewpoint- This
interpersonal conflict arises in
the difference in the opinion and
perspective of the employees.
Each and every person has a
different take on different
situation, by not able to convey
and variations in thought process
can prove to be a barrier in the
communication. Broadway
travels can communicate
effectively to minimize the
differences.
Barriers to communication
There are various causes why a
communication in the organisation get failed.
There are many barriers in communication
and they can occur at any stage in the
communication process. Barriers can lead to
increase the risk and causing
misunderstanding. Some barriers are given
below:

Strategies/ Solutions
Active listening- Listening
carefully to others and pay
attention to them is very
important in communication.
Active listening includes
properly listening to others with
understanding of message and
by asking questions to ensure
that they understood what
speaker said. By listening
actively, Broadway travels can
make communication effective.
Avoid over information
load- The managers and the
employees should prioritize
their work and try not to
overload themselves with
the work. Managers of
Broadway travels should
spend some good time with
their subordinates and try to
listen their problems and
feedbacks.
STRATEGIES
There are lot of communication barriers
faced in an organisation and it is necessary
to cope up with these and communicate
effectively and smoothly. Some strategies
to overcome these barriers are given
below:
ReferencesOrganised organisational
structure- The structure of an
organisation should not be complex
and hierarchical level should be
simple and optimum. The structure
of Broadway travels should not be
rigid and involves healthy
conservation among employees and
management. Simpler structure
proven to be more effective.
Eliminate the differences in
opinion- The rules,
regulations and policies of the
organisation should be clear
from the starting to all
employees. Proper training by
Broadway travels should be
conducted for those who
required and the ensure that
proper responsibilities is given
according to ability.
Proper selection of media-
Communication medium plays
an essential role in effective
communication. Broadway
travels convey messages on the
basis of its importance such as
face to face interaction, through
written means, by memos and
notices, etc. This also helps in
time saving as well as effective
communication.  Cavanagh, T.M., Leeds, C. and Peters, J.M., 2019. Increasing oral
communication self-efficacy improves oral communication and
general academic performance. Business and Professional
Communication Quarterly, 82(4), pp.440-457.
 Fujita, M., Harrigan, P. and Soutar, G.N., 2019. The strategic co-
creation of content and student experiences in social media: an
identity theories perspective. Qualitative Market Research: An
International Journal.