Business Communication Report: Cadbury Financial Analysis - Unit 4

This report analyzes business communication within an organization, focusing on different types of information, their sources, and purposes. It examines internal business information, including strategic, tactical, and operational data. The report uses Cadbury's annual performance and financial statements as a case study, providing insights into how businesses communicate with both internal stakeholders and external customers. The conclusion emphasizes the importance of effective communication channels, highlighting electronic and non-electronic media used to bridge the gap between firms and their buyers. The report also includes references to academic sources that provide a broader context for the topics discussed, such as teaching social and emotional intelligence in business communication, and the impact of business communication skills in the workplace.

Business Communication

CONTENT
• Introduction
• Internal business information
• Annual performance of
Cadbury
• Financial statement
• Conclusion
• References

INTRODUCTION
The sharing of information between people within an enterprise that is
performed for the commercial benefit of the organization. In addition
business communication can also refer to how a company shares
information to promote its product or services to potential consumers.
Moreover, this research project will be discussing about different type
of information methods and their purposes for achieving them who are
running in the competitive market place.

INTERNAL BUSINESS
INFORMATION
There are three basic types of information that
managers need:
• Strategic Information
• Tactical Information
• Operational Information

ANNUAL PERFORMANCE
We have audited the accompanying consolidated balance sheets
of Cadbury plc and subsidiaries (the “Company”) as of 31
December 2008, 2007 and 2006, and the related consolidated
income statements, consolidated statements of recognised
income and expense, consolidated statements of changes in
equity and consolidated cash flow statements for each of the
years then ended. These financial statements are the
responsibility of the Company’s management.

CONTINUE
We conducted our audits in accordance with standards of the
Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts
and disclosures in the financial statements.

CONTINUE
An audit also includes assessing the accounting principles used
and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable basis for our
opinion.

CONTINUE
In our opinion, such consolidated financial statements present
fairly, in all material respects, the financial position of
Cadbury plc and subsidiaries as of 31 December 2008, 2007
and 2006, and the results of their operations and their cash
flows for each of the years then ended, in conformity with
International Financial Reporting Standards (“IFRS”) as
adopted for use in the European Union and IFRS as issued by
the International Accounting Standards Board (“IASB”).

FINANCIAL STATEMENT

CONCLUSION
As per the above report it has been concluded that the
communication is very important in every business organisation.
Cadbury is using various communication aids for establishing
better communication channel between organisation and
customers. Electronic and non-electric media helpful in reducing
the gap between firm and its buyer.

REFRENCES
Sigmar, L.S., Hynes, G.E. and Hill, K.L., 2012. Strategies for teaching social and
emotional intelligence in business communication. Business Communication
Quarterly. 75(3). pp.301-317.
Alshare, K.A., Lane, P.L. and Miller, D., 2011. Business communication skills in
Information Systems (IS) curricula: Perspectives of IS educators and students.
Journal of Education for Business. 86(3). pp.186-194.
Robles, M.M., 2012. Executive perceptions of the top 10 soft skills needed in today’s
workplace. Business Communication Quarterly. 75(4). pp.453-465.

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