University Canada West BUSI497: Business Capstone Project Report

This report provides a comprehensive analysis of the Canadian travel and tourism sector, examining its significant contribution to the GDP and employment. It explores the influence of local and governmental factors, including travel restrictions and regulations like TICO. The report delves into the role of mass media in shaping the industry, discussing business communication strategies and the impact of digital media campaigns. It highlights the importance of adapting to changing environmental conditions and the need for accurate public communication. The analysis also considers the future of business communication, emphasizing the positive and negative impacts of digital advancements on the travel sector. The report concludes by summarizing the key findings and implications for the industry's future.

Running Head: BUSINESS CAPSTONE PROJECT
Business Capstone Project
Name of the Student:
Name of the University:
Author Note:

1BUSINESS CAPSTONE PROJECT
For this report, the business context of the Canadian industry has been selected. Report 5 will
discuss the future of business communications in the context of the travel sector in Canada.
Introduction
The travel and the tourism sector of Canada is one of the largest sectors in the world, it is
one of the most dominant industries in Canada, where the contribution of the tourism to the share
of the GDP (gross domestic product) that will contribute to the economy of Canada. The
majority of the travel spending that will account for the majority of the direct contribution to the
sector of travel and tourism in the job market of Canada.
The tourism sector of Canada will be centered on the different metropolitan areas. The United
States has become the leading source of foreign visitors to Canada. Analysis of the existing
business communications in the travel sector of Canada that will result in the national industries
that will generate the businesses that will be evident in the economy that will be drawn by the
different sectors of the economy that will be characterized by the string and the consistent form
of the growth of the economy that will determine the different levels of the job creation that will
put the selected industry in the most favorable market position that will help the country of
Canada (Jones, et.al 2017).The market share in the travel and the tourism sector ranks in the 17th
position on a global basis that was in the 8th position in the year 2000 (Singh, 2017).
Influence of the local and the governmental factors on the travel sector of
Canada
The travel sector in Canada is characterized by various forms of travel restrictions. The
exemptions to the different air travel restrictions will be characterized by the different
commitments to the level of the working, or the education system or the travel of the different

2BUSINESS CAPSTONE PROJECT
individuals that will be considered to the different essential travel restrictions in both land and
restrictions. The travel sector of Canada is the most dynamic and dynamic economic aspect that
will help the collaboration between the various similar types of businesses. The different services
of the transportation which will deliver the different visitors that was experienced by the vast
country that will create the various experiences that will compel the different visitors who will
come to Canada. The market in the US will prove to be the largest source of the market in the
different Canadian stores (Parnell, Stone & Aravopoulou, 2018). 75% of the different trips will
be characterized by the various changes over the last few decades. Specifically in the provinces
like Ontario, different regulations are imposed for the various travel agents where every
individual will have to pass a particular exam that is the TICO (Travel Industry Council of
Ontario). It constitutes the regulatory and the different legal issues that will be applicable for the
different travel agents (Vujko et.al 2017).
Role of Mass Media in the Canadian Travel Industry
The culture that exists in Canada is the most vibrant factor that will provide the nation an
immense opportunity to the mass media sector for the nation to cover the several instances that
will be presented to the people. In Canada the tourism sector will play the most significant role in
spreading the different awareness measures in the context of the changing environment that will
enhance the level of communication among the different people (Welsh, 2018). The
organizations for the destination management that will initiate the continuous level of the contact
with the companies of the mass media that will provide the accurate level of the communication
that will be analyzed by the various reports in the environmental context of the present day
(Arnfalk, 2017).

3BUSINESS CAPSTONE PROJECT
The travel industry of Canada will be depicted by the mass media campaigns that reflect the
show of the environment. It should also be kept in mind the government of Canada will bear the
great amounts of profits of the different productivity levels of the tourism industry. The role of
mass media has led to the enhancement of the profit and the investment share in the travel sector
of Canada. The negative impact of the position of the nation will have relied on the mass media
and the industry. The industry of mass media in the context of the travel sector of Canada face
the high level of the dilemma that is evident in the tourism sector because it can create a negative
effect on the mind of the people at times which restricts the travel and the number of foreign
tourists visiting the nation. (Asselstine & Edwards, 2019).
Business Communication strategies
In the context of the public responses scenario, that was drawn towards the tourism
industry. The society of Canada believes in the truth that will be required to share with the
various people through the different media of the communications that will portray the true and
the fair mechanism for the different public sector images that is the dominant characteristic of
this type of industry. The people who will face the different repercussions of the various actions
taken in the respect of the travel sector in Canada will possess the different types of opinions
regarding the activities of the various travel companies operating from Canada (Baka,2016).
The different stakeholders operating from the Canadian society will provide the various
levels of the capital investment shares that will affect the growth and the share of the profitability
of the travel industry (Bowers & Reuber, 2017). The different business expansions of the various
companies that will be present in the industrial domain that will result in the investors who
would invest in the industrial sector where the media will be characterized by the coverage of the
media will show the positive facts that will be backed from the different industrial results. The

4BUSINESS CAPSTONE PROJECT
travel sector that will play the most important role in the level of awareness according to the
changing environmental conditions of Canada (Santana, 2019).
Conclusion
It should also be noted that the culture dominant in Canada that will be prosperous will provide
the different opportunities that will affect the mass media campaign of the nation to cover the
different instances that will present to the people in the region. The nation will have several
locations that will serve to be the most important locations for different travelers to visit this
region. The destination management organizations will initiate the various continuous form of
contact along with the other mass media companies to yield the positive and accurate form of the
information standards through the various reports that highlight the present environmental
conditions of Canada. It can be finally stated that the travel sector of Canada has been facing bot
the positive as well as the negative impacts of the increasing role of digital and business
communications in the context of Canada.

5BUSINESS CAPSTONE PROJECT
References
Arnfalk, P. (2017). Information and Communications Technologies and Business Travel:
Environmental possibilities, problems and implications. The Ecology of the New Economy (pp.
183-192). Routledge.
Asselstine, S., & Edwards, J. R. (2019). Managing the resource capabilities of provincial Rugby
unions in Canada: an understanding of competitive advantage within a sports
development system. Managing Sport and Leisure, 24(1-3), 78-96.
Baka, V. (2016). The becoming of user-generated reviews: Looking at the past to understand the
future of managing reputation in the travel sector. Tourism Management, 53, 148-162.
Bowers, A., & Reuber, A. R. (2017). reputation in the digital world. Survive and Thrive:
Winning Against Strategic Threats to Your Business, 69.
Jones, I., Faulconbridge, J., Marsden, G., & Anable, J. (2018). Demanding business travel: The
evolution of the Timespaces of business practice. In Demanding Energy (pp. 257-277).
Palgrave Macmillan, Cham.
Parnell, B., Stone, M., & Aravopoulou, E. (2018). How leaders manage their business models
using information. The Bottom Line.
Santana, H. (2019). Managing Travel Agency Customers in an Electronic Business Environment.
Известия на Съюза на учените-Варна. Серия Икономически науки, 8(1), 54-63.
Singh, M. (2017). Customer Relationship Management in Travel & Tourism Industry. IOSR
Journal of Business and Management (IOSR-JBM), 19(6), 47-53.
Vujko, A., Gajić, T., Dragosavac, M., Maksimović, B., & Mrkša, M. (2017). Level of integration
among the agritourism accommodation sector and travel agencies. Economics of
Agriculture, 64(2), 659-670.

6BUSINESS CAPSTONE PROJECT
Welsh, H. (2018). Managing Canada's Endangered: An Analysis of Canada's Efforts to Mitigate
Shipping Impacts on North Atlantic Right Whales.