Business Communication Case Study Analysis and Presentation Structure

This presentation analyzes a business communication case study, focusing on a multinational organization and its communication challenges. The presentation structure includes an introduction to the importance of communication in business, followed by an overview of the organization. It identifies three key issues: ineffective use of social media, lack of client feedback, and intercultural communication problems. For each issue, the presentation provides recommendations and real-life examples, such as using social media platforms for internal communication, implementing effective customer relationship management, and providing intercultural communication training. The presentation concludes by emphasizing the critical role of communication in business success and highlights the importance of social media, client feedback, and intercultural understanding. References support the analysis and recommendations.

Business
Communication
A case study analysis

Presentation structure
 Aim of the presentation
 Importance of communication in the business
 About the organization
 Issue 1 – social media in the workplace – recommendations – example
 Issue 1 – Client feedbacks – recommendations – example
 Issue 1 – intercultural communication issues – recommendations –
example
 Conclusion
 References

Aim of the presentation
1. Identify communication issues in the case
2. Understand the importance of communication
3. Recommend strategies to address issues in the case
4. Examples to understand the real life communications in business.

Communication
 Communication is the backbone of any business.
 Effective communication enables organizational stakeholders to
coordinate and improve organizational performance (Ferraro &
Briody, 2013).
 Communication helps in giving and receiving feedback
 Performance management and measurement is also a function of
effective communication

About the organization
 Multinational organization
 Presence in over 5 countries
 Over 8000 employees in India, Australia, Vietnam, Oman and Nigeria.
 Serving over 1 million customers across the globe.
 Head office: Australia
 Manufacturing and distribution of agricultural equipments.

Issue one
Ineffective use of social
media such as blogs,
wikis, social networks to
support teams in sharing
ideas, building
knowledge basis and
task management

Social media for internal
communication
 Social media platforms can be used to communicate within the team
in an effective manner.
 These platforms include Facebook, Instagram, Twitter and blogs.
 Creates transparency of communication
 Enhances employee engagement
 Addressed employee grievances
 Transparent feedback mechanism.

Recommendations
 Create Facebook and Twitter Communities (Laroche et. al., 2013)
 Use blogs for employee engagement
 Use wikis for employee training
 Encourage employee participation on social media
 Plan meetings through these channels
 Provide training for effective social media usage

Example - Nokia
 Bloghub is Nokia’s
powerful internal
communication
system that allows
employees to
create their own
communities
through posts and
videos (Brand
Watch, 2014).

Issue 2
Lack of quality
feedback from
clients on ways to
improve product
quality and service
delivery