Comparative Analysis: Coles and Apple Communication Strategies

This report provides a comprehensive analysis of the business communication strategies employed by Coles and Apple. It begins with an executive summary and introduction, then delves into non-electronic communication methods like face-to-face interactions and verbal communication, alongside electronic media strategies such as website and social media usage. The report includes a detailed SWOT analysis for both companies, evaluating their strengths, weaknesses, opportunities, and threats related to communication. A comparison of the communication methods used by Coles and Apple highlights the differences in their approaches, considering Coles' domestic focus versus Apple's international presence. The report concludes with recommendations for improvement and a summary of the key findings, offering valuable insights into effective business communication practices. The report covers key elements of communication like employee and customer interactions.

Communication 0
Coles and Apple
E-Communication
5/20/2019

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Executive Summary
This report has been described the various communication strategies and non-electronic
communication methods. These methods are used to engage customers, suppliers, and many
other people. /the communication strategies are used to maintain proper communication among
the employees. This report has been described two companies methods that are Coles and Apple.
Therefore, the business communication methods used by these companies have been defined in
this report. The SWOT analysis of the companies has been described in this report, which is
very useful for the organization in determining the strengths and weakness. The comparison
between these two companies gives the knowledge regarding the business methods and this has
been described in this report.

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Contents
Executive Summary.........................................................................................................................1
Introduction and Background..........................................................................................................3
Non-electronic communication methods and practices...................................................................4
Overview of key electronic media and communication strategies..................................................6
SWOT analysis................................................................................................................................8
Comparison of the communication methods.................................................................................10
Recommendations..........................................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

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Introduction and Background
This report will be included the information of Coles and Apple ad their business communication
methods. The report will include several communication strategies that are used by the company.
The key aspects of non-electronic communication methods will be described in this report. The
communication strategies like website social media and electronic platforms will be described
further in this report. Coles is the domestic business organization in Australia works as a
supermarket, retail and consumer services. This is one of the largest supermarkets in Australia
and they adopt various communication strategies that help in increasing the growth of the
organization. The other organization chosen in this report is Apple, which is based on
international services. The strategies used by Apple are different from Coles so that it achieves
better economic growth in the market. The SWOT analysis will be defined in this report to
analyze the several findings related to the business (Alpenberg and Scarbrough, 2016). The
several recommendations will also describe in this report. The comparison between the two
organizations related to their communication practices will be defined further. The
communication practices play a vital role in the business, which helps in the betterment of the
business. The Apple organization is a multinational corporation that is responsible for making
the computer electronic like mobile and other gadgets and computer software. Steve Jobs is an
owner of the related organization. The overall improvement of the business is handled by the
communication strategies and methods that are very efficient in the business.

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Non-electronic communication methods and practices
Non-Electronic communication is the process of sending and receiving the message in the non-
electronic form like letters, flow charts, invoices, and verbal communication. The verbal
communication among the several employees will also be considered in non-electronic
communication. Communication is one of the key elements of the organization and it improves
the overall growth of the company and increases the sales and business in the market of the
business environment. The employees cannot work properly without communication in the
organization. The good communication involves in the work helps in a better understanding of
the jobs (Austin and Pinkleton, 2015). The several organizational problems can solve by using
the communication methods and make the proper improvement of growth. The Coles used the
non-electronic communication method to provide the proper comfort to the employees so that
they can bitterly do their work in the business environment. Face-To-Face communication is the
best non-electronic communication used by Coles and Apple, which make their employees
comfortable and increases the overall growth of the organization.
These practices are very effective in the organization to improve the overall growth of the
business. Non-Electronic communication is a type of informal communication that is mainly
used by the employees of an organization to communicate with each other. They mainly prefer
non-electronic communication methods because by these non-electronic communication methods
they can easily communicate with each other. The non-electronic methods of communication
used by the companies to engage the customers in the business make the suppliers comfortable in
the business and maintain the public in the business so that customer’s level can be increased
easily. Apple organization also uses some non-electronic communication methods to make better
communication with the employees and the business. These communication strategies can
increase business growth and maintain a positive environment in the business. There are three
key elements of business, which plays an important role in the communication process, which
are communicating with the employees, communication with customers and communicating with
the executive team. Communicating with the employees is a better challenge in many
organizations and it is very essential for the business because employees are the main part of the
organization and they mainly prefer non-electronic communication in the business. The
communication with customers is also important because these are the key elements of the

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business and they improve the growth of the organization. The communication process is one of
the main process involved in the business.

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Overview of key electronic media and communication strategies
The key electronic media is one of the important media that use electronics to access the content.
The electronic media include the various types of content uses in the business so that the persons
get the information regarding the business through media resources. The most important
electronic media are radio, television and the internet. These sources give all information
regarding the business (Peleg and Levy, 2013). The organization uses electronic media to
promote their products and services and make a better improvement in the business. The
television and Internet advertising is the most important aspect of media which is responsible for
the proper growth of the business. The advertising is must in the promotion of the business then
only the people can continue their business so the electronic media is must for the business.
Voles organization uses the television and internet as their electronic media to promote their
products and services so that customers attract towards the organization. Apple Company also
uses the television and Internet as an electronic media to do the proper advertisement of the
products.
Both companies use several communication strategies to maintain communication in the
organization. Both companies may use the same strategies regarding the communication process
as both have large markets. The communication strategies used by the companies are
described below-
 Have meetings that are more open: The open meetings are the best strategies of
communication, which make the employees comfortable in the business environment.
The good meeting agenda is related to the concept, which needs to be discussed. In this
meeting, everyone gets a chance to speak and listen to the things carefully.
 Training as a communication tool: The training is the right method used to
communicate with the people (Sammut-Bonici and Galea, 2015) This process include the
teaching someone something related to the ideas of communication and makes them
effective in the organization.
 Present the information in a visual form: The presenting of information is also the
best part of communication methods as the presentation helps the reader to understand

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the information in a better way. The presentation helps the people to visualize the several
ideas mentioned in the information.
 You must talk one-on-one: The communication strategies also include the
leadership methods as the talking with each other is a must. The communication must be
adaptive and the talking makes the comfortable communication process. The talking with
each other includes the proper information and get proper knowledge regarding the ideas.

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SWOT analysis
The SWOT analysis is used to determine the overall strengths, weakness, opportunities, and
threats related to the particular organization so that the proper actions taken on it as per the
various considerations. SWOT analysis of Coles is described below-
Strengths
 Better returns on capital
expenditure
 High level of customer
satisfaction
 Strong Brand portfolio
 Better communication among
the employees
 Strong free cash flow
 Use of better marketing
strategies
Weakness
 The company is not able to
solve the challenges comes in the
process of the business.
The marketing of the products cannot
be done properly in the business (Khan,
et. al., 2015).
 The company needs more
investment in new technologies and it
needs to expand in the other business
environment.
Opportunities
 The new taxation policy
improves the overall business and
increases the profitability of the
organization.
 The new technology provides
an opportunity in managing the pricing
strategies in the business
 The new environmental policies
also create several opportunities in the
market of business
Threats
 The new technologies
developed by the competitor are a big
threat to the company.
 Shortage of skilled workforce is
also a threat to the business
 The intense competition is one
of the big threat in the business
SWOT analysis of Apple
Strengths Weakness

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 The strong brand image of the
company is one of the biggest strength
of the organization.
 The Apple Company have a
high-profit margin in the business deals
within the market
 Apple Company also has an
effective rapid innovation process.
 The company has limited
distribution of network as per the
policy of the company
The company follows the strategy and
implement the high selling prices in the
market (Norconk, et. al., 2015).
 The company is depending on
the sales of high-end market segments.
This policy creates weakness in the
business strategy.
Opportunities
 One of the most important
opportunities of the business is the
expansion of the distribution network.
 The high sales volumes are
totally based on the rising demand
which creates a better opportunity for
the business
 The other main opportunity is
the development of new product lines
Threats
 One of the major threat of the
business is aggressive competition in
the market
 Imitation is the second most
threat of the company which suffer
various problems in the business
 The increasing labor cost in
various countries is also one of the
threats related to the organization.
 The competitive market is the
biggest threat of the organization.

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Comparison of the communication methods
Coles and Apple use different communication methods to manage the overall process in an
effective manner. Communication is one of the key points that are responsible for the better
improvement of the company and communication helps to achieve better growth in the business
market. The Coles and Apple use different communication methods to manage their employees
and customers and to maintain proper communication among the employees. The Coles is a
domestic business so they use different communication methods and Apple is an international
business so they use different methods of communication (Okoro and Washington, 2012). They
can manage their overall business activities only by the use of effective communication and
manage all the functions of the business in an appropriate manner. The comparison of
communication methods among these companies are described below-
Coles Apple
Coles uses the simple communication methods
that are non-electronic communication so that
employees can communicate face to face and
becomes comfortable with each member of an
organization. This communication method
helps to motivate the employees so they can do
work effectively in a proper manner and help
the company in achieving better profits.
Apple uses multimedia communication and
communicates with each other with multimedia
sources like by doing better advertisements in
the market so that customers can easily know
about each communication method. They
mostly use the written communication methods
which are a formal communication method
because it is an international business.
Coles uses the verbal communication method
so that employees and managers can
communicate verbally with each other and the
company can easily communicate with the
customers and know their demands regarding
the products and services.
Apple uses web-based communication because
the business of Apple is spread all over the
world. This communication is effective in the
Apple company as their employees are
comfortable with written communication only.
Coles can maintain the listening capacities of
the employees as well as managers because
listening is a part of great communication. The
Apple maintains the responses in a timely
manner so that the communication can be
easily managed among the employees and they

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best communicators are the best listeners. The
listening is the best activity used in
communication and they maintain a
comfortable environment in the business.
feel comfortable in the business environment.
The company needs to become responsive to
everyone, return the phone calls as early as
possible, and solve the issues of individuals.

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Recommendations
The communication method is one of the important methods in the business and this can
improve all the activities of the business. Effective communication is a part of a
successful organization. The communication in the business needs to be free from
barriers and it maintains the overall purpose of an organization. The companies need to
maintain effective communication in the business as it improves the overall growth of an
organization and also maintains the attraction of the customer towards the organization
(Bull and Brown, 2012). Effective communication can maintain profitability in the
organization. The several recommendations for the Coles and Apple regarding better
communication are described below-
 Clarity of purpose- The both the companies needs to make the purpose of
communication clear so that the individual can understand the proper motive of the
communication purpose. The clear purpose can increase effective communication in the
business.
 Maintain the transparency- The owner of the business need to manage the
transparency in the organization in which employees are informed about all the activities
of the business. The managers informed the employees regarding all the business
operations and the goals need to be achieved by the business.
 Maintain relationships- The organization needs to maintain the relations with
the employees as well as customers then only it achieves the better growth in the market.
The relationships of the employees with the owners and managers maintain effective
strategies in the business, which increases the overall business growth in the market.
 Make communication a top priority- For the business organizations, the
communication always on a top priority because the communication can increase the
growth of the business and maintains all the functions and activities in the business.
 Maintain non-verbal communication- The communication in the organization
must be non-verbal form because it maintains better relations among the managers and
the employees as it is a formal communication.

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Conclusion
The report has been discussed about the effective communication strategies used by the business
and the proper management of the business by the communication methods. Coles and Apple
have been selected to analyze better communication in the organization. The brief background
of the companies has been discussed in the report, which informed that Coles is a domestic
business and Apple is an international business. The non-electronic communication methods
have been described in the report which gives the information that verbal communication matters
a lot in the business activities. The overview of key electronic media and communication
strategies has been described in this report because the communication strategies are very useful
in the business. The SWOT analysis of Coles and Apple has been described in this report, which
shows the strengths and weakness of the organization. The SWOT analysis is very useful for
maintaining the process of the business. The comparison among the communication practices
has been discussed in this report. The several recommendations regarding the communication
practices have been discussed in this report. Communication is the best strategy for the overall
growth of the business.

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References
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production. Journal of Business Research, 69(11), pp.4959-4963.
Austin, E.W. and Pinkleton, B.E., (2015) Strategic public relations management: Planning and
managing effective communication campaigns. London: Routledge.
Bull, M. and Brown, T., (2012) Change communication: the impact on satisfaction with
alternative workplace strategies. Facilities, 30(3/4), pp.135-151.
Khan, U.A., Alam, M.N. and Alam, S., (2015) A critical analysis of the internal and external
environment of Apple Inc. International Journal of Economics, Commerce and
Management, 3(6), pp.955-961.
Norconk, M.J., Mollema, S.A., Baarman, D.W., Schwannecke, J.K., Liff, D.R., Zeik, A.C.,
Blaha, M.A., Gruich, R.D. and Amistadi, J.L., Access Business Group International LLC,
(2015) Systems and methods for detecting data communication over a wireless power link. U.S.
Patent 9,154,002.
Okoro, E.A. and Washington, M.C., (2012) Workforce diversity and organizational
communication: Analysis of human capital performance and productivity. Journal of Diversity
Management (Online), 7(1), p.57.
Peleg, E. and Levy, D., SIS RESOURCES Ltd, (2013) Electronic cigarette with communication
enhancements. U.S. Patent Application 13/870,654.
Sammut‐Bonnici, T. and Galea, D., (2015) SWOT analysis. Wiley Encyclopedia of Management,
pp.1-8.