Impact of COVID-19 on Business Communication: Challenges and Solutions

This report examines the communication challenges faced by businesses during the COVID-19 pandemic. It explores the shift to online platforms, including telemarketing, email, and social media, and the impact on reaching target audiences. The report discusses the limitations of communication due to internet issues and server problems, referencing the classical theory of communication. It provides a real-world example of Tesco's adaptation to online platforms. The report emphasizes the importance of understanding online platforms for businesses during the pandemic and concludes with the significance of effective communication in reducing conflict and encouraging employee engagement. The report also includes a reflection on a presentation, discussing what went well, areas for improvement, and actions to be taken. It references academic sources to support its findings.

COMMUNICATION DURING A
GLOBAL PANDEMIC AND THE
POTENTIAL ISSUES
TABLE OF CONTENT

INTRODUCTION
• During COVID 19 pandemic, many companies find a way to communicate with their
customer.
• The organisations use telemarketing, email, social media and video conferencing.
• Communication could be verbal and written and at the time of the COVID 19 companies goes
online platforms to communicate.
DETAIL BACKGROUND OF THE TOPIC
• After COVID, there is the biggest challenge which comes in front of every organisation is
knowing your target audience.

• When COVID 19 comes all work is online. But in the COVID 19 communication through is
not an easy task at this internet is become a very big problem.
• The communication is restricted due to the server being down.
LINK TO THEORIES
• The classical theory is used by the organisation which can evaluate the communication in the
oration.
• The classical theory emphasises that the supervisor is adapt the authoritarian style.
• The supervisor is giving the task to an employee and they work there is no communication the
employee only does the work.

EXAMPLE SOLUTION TO THE ISSUE FROM REAL
COMPANY
• Tesco also faces the biggest challenge of the COVID 19 but they now become the real hero.
• Tesco Company adopts various strategies which help the company to become the new
emerging company.
• Tesco the supermarket gives the offline product to every customer but after COVID 19 they go
with an online store ad they available every product online.

OWN SOLUTION
• During COVID 19 the companies must understand the power of the online platform because
COVID spread when people are physical connect so that people think about their health.
• Now the company go online and the companies are available all products online store they
connect with the customer online.
CONCLUSION
• Communication is very important at each level because it reduces conflict and encourages the
employee to work in the organisation.
• If the communication is effective there is no conflict available at the palace of the origination.

Q & A
REFLECTION
What went well in presentation and why?
• I make a presentation for awareness in the people. When I gave the presentation the audience
ask me many questions regarding the topic. The audience's eye on my presentation. The people
give me also positive feedback regarding my topic. If everything goes smoothly in the
presentation there is no stuck in technology so the presentation goes good. The presentation
making when become good when I meet with audience's need.

CONTINUE..
What improvements need to be made according to the Feedback?
• Many audiences give me feedback which is used as an improvement. I also use the real
example with facts which give confidence to the audience. The audience knows the real problem
which they connect with real-life after COVID 19 every people face this problem. COVID 19
give the social distancing so that businesses go down at the time of the pandemic there is no link
with the outside world.
CONTINUE..
• What actions will you take to make suggested improvements?

• In the presentation, I use a clear goal with a specific objective. I give the presentation with
proper planning. I work on the facts and data which I use in my presentation. I also read the
feedback which helps me to understand the need of the people. When I read the feedback I’m
going to gather data which help me to make an effective presentation.
REFERENCES
• Odin, R., 2021. Spaces of Communication. In Spaces of Communication. Amsterdam
University
Press.
• Gianfredi, V., and et.al., 2018. Communication in health. Recenti progressi in medicina,
109(7), pp.374-383.

• Kohn, A., and et.al., 2020. Principles of corticocortical communication: proposed schemes and
design considerations. Trends in neurosciences, 43(9), pp.725-737.