Foundations of Business Communication: CSR and Sustainability

This report provides an in-depth analysis of sustainability and Corporate Social Responsibility (CSR) practices within the context of business communication. It examines how companies like Luton, Biffa Waste Management, and FCC Environment integrate sustainability into their business strategies. The report evaluates different approaches to waste management and recycling, highlighting the CSR initiatives undertaken by these companies to address climate change, reduce waste, and support local communities. Furthermore, it reflects on the importance of CSR in enhancing brand image and employee motivation, while also discussing the various policies and ethical labor practices adopted. The report concludes by emphasizing the significance of sustainable business practices and CSR in achieving long-term value and positive social impact.

FOUNDATIONS OF
BUSINESS
COMMUNICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Sustainable approach to business strategy and management......................................................3
Different companies and their sustainability practises................................................................4
CSR practise by businesses.........................................................................................................5
Different companies undertaken CSR.........................................................................................6
Success of the CSR practise.............................................................................................................8
PART2.............................................................................................................................................9
Reflection report of key skills development...............................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The foundation of business communication is vital as it involves joint attention, initiation,
use of different gestures and many more. Luton, Biffa waste management and FCC environment
are the companies in Britain working to manage the waste and use them further to produce more
efficient commodity. This report will evaluate the sustainability approaches with business
strategy and management with the respective examples of all three companies who are working
as with sustainability. Further the CSR practise used by the compenie and their difference with
the success are determined. Moreover, the reflection is presented for the skill development.
MAIN BODY
Introduction
The sustainable approach Is being undertaken to develop the value which are carry
forward to long-term. Cooperate social responsibilities are also determined in this and its
effectiveness when companies make use of it. The differences are presented in different
companies and the way they use the CSR Practises in their company to get success are evaluated.
Sustainable approach to business strategy and management
The sustainability is vital for the businesses across all the industries as it is helpful in
developing the longer term values when they are taken in consideration. The sustainable
companies used to evaluate the task, behaviour as well as products with the detail related to the
environment as well as social where the business perform their activities. The strategies of
sustainable business assist to perform all its task keeping in the sustainable factor in priority
(Schoneveld, 2020). The companies who use to follow the sustainability must follow the two
gaps one is to know the importance of sustainability and another one is act as competitive
advantage factor.
The companies who are more efficient in management of sustainability in their
organization are making use of this two gaps. The business who are making use of sustainability
in their business strategies and management practises must have a clear vision regarding their
sustainability issues which can impact on business. Further they also have to make different
plans so that they can achieve the desired goal and companies also focus to communicate
properly with their stakeholder regarding this so that there is no misconception.

Different companies and their sustainability practises
The sustainability practise are more process services employ which are having qualities which
are valued in the physical environment. These are the companies who make use of sustainability
in different way:
Business waste -Luton: This company is wastage collection company in the market of UK who
is making use of sustainable practise while doing the business in the economy. They are
undertaking different activities which are helping them to do their businesses with sustainability.
There main work is to collect the wastage commodity and make the area more clean so when
they are doing this at that time they are avoiding the use of plastic products and instead of that
they are using the container which can be used again and again (Lüdeke-Freund and et. al.,
2017). When the wastage is collected then they also use to recycle the wastage commodity so
that environment get safer and the wastage products are also being used effectively. The Luton
must have to be undertaken the activity of sustainability more intentionally and make the goal
accordingly so that things get achieved effectively.
Biffa waste management: The Biffa is one of the leading company in the waste industry from
long time back. Biffa is also undertaken the sustainability practises to make the employees and
people safer, and they are mostly doing recycling process in which they are converting the
wastage of plastic into food grade material. The company have produce numerous milk container
bottles from their recycled material. They are continuously doing their job in the recycling of
wastage bottles material and going to Seaham which can recycle around 1.3 billion of bottle per
year. The UK landfill around 70 percentage is characterized as a recycled wastage and remaining
is not able to recycle (Breuer and et. al., 2018). This company remain the leading company in the
UK Market to provide a full range of recycling services which is helping the UK economy to
save a lot of material which is yet not being used. Biffa waste management also make sure that
the practises of recycling must be completed within the UK economy. To perform their
sustainable practises they are totally focused on waste material of bottles which is collected from
the UK only. As the government of UK placed the sustainable environment on priority and Biffa
is leading company in the Britain to manage the waste.
FCC's environment: The FCC environment is basically one of the waste management company
in the UK market. The company working in the market to provide different services to manage
the waste, recycling process, making use of green energy and further to sustain in the market. For

being more sustainable they are focussed on the UK infrastructure. So they are working to clean
the environment and the areas which are being used by the people the company provide
municipal services such as household wastage collection, cleaning the streets and also focus to
maintain the parks and gardens (Lin and Chang, 2019). They are also investing in developing
more plants which are effective to produce the energy like wind energy plant, solar energy
plants. To remain sustainable in the environment they are trying to minimize the waste by
making use of waste material in converting them into valued commodity. The FCC environment
is combining the process of recycling and making use of environment friendly energy and further
making them into valued goods. Moreover, the FCC is trying to provide different type of
services all over Britain they are serving the businesses as well as other local customers in UK.
This company also wined the rewards for the household waste recycling and converting them
higher quality material. FCC is one of the trust brand to manage the waste and recycling more
than 1.8 million tonnes.
CSR practise by businesses
Corporate social responsibilities are being vital for the business to perform its task in the
market as this is done by business to give back to the community. When the businesses use to
follow this practise then a positive image is being created in the minds of the customers. The
businesses in the current market are making use of CSR in different ways in which they uses to
inspect the way that company can use to serve the people more effectively. With the help of this
company and buyers relationship also get improved. For make the company follow the CSR then
it becomes necessary that company and its stakeholder become accountable (Zhou, Yuen and
Wang, 2021). They also develop different programs where they can give back to the people
where business is performing its task. There are many companies who uses to look at the CSR
practises as an internal part which is helping in creating the brand image in the customers. The
companies can easily adopt the four main types of corporate social responsibilities this is
environmental efforts as the environment is the main in CSR activities so businesses have to take
care of exploitation they are doing for natural resources. Philanthropy is basically related to the
donation that company make so that non-profit organizations get help. The organization must
help the charitable trust as the business help is being more effective and make a difference in the
overall collection. The ethical labour practises is also an effective CSR practise that company

can use when the business practise are out off the boundaries of nation then all the employees
must treated equally to work with this practise (Schaltegger, Hörisch and Freeman, 2019). The
volunteering the time in the community events present that the company is working more
sincerely.
Different companies undertaken CSR
Business waste -Luton: The Luton is investing lots of fund in the CSR practises in this they
mostly address the climate change and waste reduction practises. They are more investing their
fund to clean the places where people are living and making them more comfortable at their
places. The company reduce the land exploitation which is done with use of plastic and people
are facing different issue with that, so they are trying that the plastic not remain on the land, and
they use to recycled them and make them more valuable commodity. The company also making
efforts to reduce the carbon emission they are adopting such technologies of production and
recycling which are eco friendly and not produce much harmful gases which can harm the
environment (Lahtinen and Yrjölä, 2019). Luton is also performing its activities with the policies
which are effective in the environment and advantageous as well. The society also needs that the
business working in their area have not negative impact on the environment. This assist in
making positive image of the brand as the company is more focussed to the social issues.
Moreover, the employees of luton are also being more efficient and motivated towards the brand
and perform more effectively.
Biffa waste management: Biffa is being leading brand in the recycling industry, and they have
the responsibilities for their employees, customer and the public as well. Biffa consider the
protection, carbon and management of energy is important part of any business. The company is
trying to make use of alternative energy from the environment which is more effective for the
society and avoid any personal advantage from the business. They are making use of resource
optimally so that its is beneficial for the company. They are collecting the waste milk bottle from
the people door to door and make some useful thing from that which is make an effectively
practise which is not harming the nature and making the new commodity from the waste of used
products (Di Fabio, 2017). Biffa waste management is the making use of CSR at every point as
they think that this practises will help the company to enhance their financial performance and
develop the sustainable value to its stakeholders. As per the Biffa the CSR uses to encompass the

people of the company, their health as well as safety. With the effective use of CSR company
can develop an image on which people can trust easily and it also assists to attract the people to
become the part of the organization.
FCC environment: The FCC environment also make use of corporate social responsibilities to
serve people and also provide some returns. While doing the CSR activities they are working
with the policies which help them to provide something useful to the people. The FCC
environment is having the carbon and sustainable policy which is helpful for the company and
surrounding people to reduce the pollution. In this company also have safety, environmental and
quality policy to maintain the people working for the company and the services they provide
must be had a standard quality (Kong and et. al., 2021). They are also making efforts to serve
their labour in effective manner and give them all the required advantage while working for the
company. The FCC environment is also being investing its money in charity as this is helpful for
the company to develop its image more positive and reliable brand. They are highly working
with CSR and providing different kinds of campaigns for the people so that more customers are
aware about the FCC environment and their contribution in corporate social responsibilities.
They are trying to offer such services which are environment friendly and also help to achieve
the goal of the company.
Difference in these companies CSR practises
Waste management Luton Biffa wastage management FCC environment
The CSR practises of Luton
are mostly focussed on the
climate condition and with this
they are also made effort to
reduce the wastage. The Luton
are usually making efforts to
promote cleanliness where
people are living. They are
also making efforts to remove
Mainly the employee's
protection, carbon
management and energy
effective use are mainly
focussed. They are making
product of the waste milk
product bottles and offer them
in less price (Mamo,
Agyemang and Andrew,
The FCC environment are
developed number of policies
and perform all its task
accordingly so that they can
effectively manage the social
responsibilities and also focus
the people. The FCC uses to
integrate the waste collection

the waste product from the
land and recycle them for
developing more effective
commodity from the waste
material.
2021). They are providing an
positive environment where
people can work effectively
and also provide additional
services to the customers so
that they are also satisfied.
and the recycling business.
Success of the CSR practise
Waste management- Luton: The Luton is having a successfully performing its social
responsibilities and making changes in it as per the climate condition. As all the people in the
society want that their surrounding remain clean and there is no plastic wastage. So the Luton is
continuously making their efforts to control this only and for this process they are avoiding the
machine which uses to cause more carbon pollution (Swiatkiewicz, 2017). Therefore, these are
the practise through which company got the success.
Biffa wastage management: The Briffa is one of the sustainable company who is also
effectively implement the CSR with its practises. The reason behind the success in the Britain
market is that they are making use of the wastage resource and converting them to higher value
product.
FCC environment: The CSR are also followed by FCC environment and also being succeeded as
they are trying to reduce any harm to the environment and using the eco-friendly technologies to
perform their task. The policies of the company are also being the reason behind the success of
the company.
From the above analysis is has been found that the sustainable business practises and
corporate social responsibilities are being very important for the business and all the business
uses different sustainability practises and social responsibilities to provide something back to the
society so that they can aware about the business performance (Ahmad and et. al., 2021).

PART2
Reflection report of key skills development
There are many skills which I have developed in the academics and which are helpful for
me in my future as well (Lahtinen and Yrjölä, 2019). When study my academics I found that my
communication skills are not efficient I am not effective to present my thoughts and idea to
others and also feel nervous while interacting with other. In the initial phase when there was any
discussion then I use to avoid them and when my chance come to speak then I am not effective
in presenting my point of view (Ahmad and et. al., 2021). When the tutor told used to make an
assignment on the individual topic at that time I am confused about the format that is to be used
in the assignment. When I am continuously working to improve this skill then I found that my
oral communicate is getting improve because of my practise (Di Fabio, 2017). To enhance this
skill I have regularly taken part in the activities where I got change to express myself in-front of
others collectively. With the phase of time I understood the way to get attention of the listeners
and manner to explain them effectively. While presenting my topic in the academics I also ask
questions so that all the listener are being focussed on each and every point of the presentation.
Earlier when I use to complete my assignments in that I not got enough marks because my
academic writing skills are not that much capable to address all the assignment criteria so when
there is discussion regarding the same writing report then I listen that topic with my best and all
do practise of that so that in my future I can write effective reports and get better marks as well.
I also find out that communication is vital skills that is need to be developed for an effective
career and this is only skill which is required at every phase of life (Lüdeke-Freund and et. al.,
2018). So after understanding the need and importance of communication skills I continuously
work on it to expand this skill to my best potential. I also developed confidence to present myself
in-front of other and with this I can easily express what I want to say to the audience. The
communication skill are also helping me in providing the information within team work and also
other senior people of the academics.
The another skill that I have developed while studying in the academics is numeracy skill
so when I was entered the academic year I even not have any idea that numeracy is being very
important for the students to resolve the wider mathematics problems. In the academic when
there is any mathematics class I not generally take much interest in that and take that issue very
formal (Ramesh and et. al., 2019). This practise affects my overall performance and my

numeracy skill is lacking behind with this. Later on I understand why I can not effectively gain
the knowledge and skill to make use of mathematics in the particular situation (Grosser and
Moon, 2019). When I found that the numeracy is important in understanding the data and
statistics presentation in the seminars then I regularly work on it and know about the effective
use of statistics mathematics to show the data in the presentation in seminars. When I am not
taking interest in this subject my colleagues are learning this statistics presentation with most
concentration and with this practise their performance become effective further when I started
learning this subject I find different difficulty in solving the statistical data and showing them in
the seminars in-front of crude (Kim and Kim, 2020). So the other students with me are more
efficient in presenting the statistical data and their numeracy skill got more effective in short
frame time. I also work with the seniors to expand my skill to represent the numerical data in
more effective way so that people who are come to attend the seminar are more interested to see
all the information presented in the seminars. When I learned this skill then my presentation in
academics get more effective and I also got better marks in the numeracy (Kong and et. al.,
2021). As I become more important to calculate the things and than use them or the numeracy is
also required at the time when we are making any kind of arrangement of the project and there is
need of different budget to perform all the task accordingly. When this skill get enhance to the
best potential the issue to develop the budget and other numerical presentation get easier. Further
when my skilled got effective then I have presented the numerical data and statistical information
got improved.
The problem solving skills is also developed in me when I was taking academic studies I
identified when ever in any activities when the senior place me in some problematic condition
then I am not able to get away from that situation easily I have to make lots of efforts to come
out of that problem. When I used to do my projects of academics I am not effective to deal with
all the situation and also face lots of problems in initial phase (Mamo, Agyemang and Andrew,
2021). When I am performing the unit task then there are different problematic situations arise
in-front of me and my decision are not that much effective, yet I got the opportunities to know
about the problem solving skills and the tool and methods use in this process. When my tutor
told me to complete the assignment which is challenging for me as in that there are different
question which I have to answer and for that I have to do lots of research which will help me to
give the answers for the following queries regarding the assignment. Further to enhance the

problem solving I had identified the problem which is causing the issue to perform within the
academics. To resolve the problem I have developed different approaches and solutions that are
the alternatives to work on the problem (Kim, H.L. And et. al., 2018). Moreover, in this I have
selected the best option to resolve the problem every time and resolve the issue. One of the
assignment is that in which the team are developed and all have to work together for their
assignment so in that I have given the task to resolve the issue which are coming as a barrier in
the task I have make various affords to resolve the problems yet there are different situations
where I have lacked behind so for that as an improvement strategy I have work on it and
identified the cause where I am not performing well (Swiatkiewicz, O., 2017). I also make afford
to match with other in the team members so that the assignment is done within the given time
frame. Earlier the problem solving skills are not noticed by me as this is also being one of the
vital for skill that is important for performing the academic activities and assignments.
CONCLUSION
This report concludes that the business's communication become more important in
current business. The sustainable practises are required for the business so that they can perform
more eco-friendly practise and their practises also not harm the environment. Corporate social
responsibilities are being necessity for the business to provide back to the society and develop a
positive image in front of customers. Further the reflection concludes the skills which are
developed in the academics.

REFERENCES
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