Culture Differences: Pakistan and Britain Business Communication

This essay examines the cultural differences between Pakistan and Britain, focusing on their impact on international business communication. It defines culture as shared values and norms, highlighting the influence of religion and geographical distance. The essay contrasts British and Pakistani cultures, detailing background information, typical foods, and belief systems. It explores British indirectness, humor, and emotional restraint versus Pakistani group orientation and relationship-building. Hofstede's cultural dimensions are introduced as a framework for understanding these differences. The product life cycle theory is mentioned in the context of international business. Ultimately, the essay underscores the importance of cultural awareness in fostering successful business relationships between the two countries, noting the potential for increased UK-Pakistan business activities post-Brexit. Desklib is a platform where students can find similar essays and study tools to enhance their understanding of international business and cultural dynamics.

INTERNATIONAL
BUSINESS
COMMUNICATIONS

CULTURE DIFFERENCE
PAKISTAN AND Britain-

What is culture ?
The term culture is refereed as shared, learned
values, and various norms which is differed
from each other (Favell, 2016).
Values- the variation in the good or wrong and
the all rituals.
Norms- social rules and guideline in order to
define the appropriate behaviour.

What is culture ?
The term culture is refereed as shared, learned values,
and various norms which is differed from each
other (Walker, 2014).
Values- the variation in the good or wrong and the
all rituals.
Norms- social rules and guideline in order to
define the appropriate behaviour.

RELIGION & CULTURE
 Religion and culture
Religion- It is differed as per the locations (Favell,
2016).

CULTURE DISTANCE
 The culture and geographical distance
between two countries is not equivalent.

BRITAIN CULTURE

BRITISH CULTURE
Great Britain- This is made of England, Scotland
and Wales (Walker, 2014).
 There is no amount of variation in the name of
Great Britain and Britain.

British Culture
 Geography location-

BACKGROUND....
 Shanghai
 Area – 1, 928 km
 Population- 14800000
 Density- 7,710 km

BACKGROUND
 Area- 1, 580 km
 Population- 7,620,000
 Density- 4,860 km

BRITISH CULTURE
BACKGROUND
 Food- The typical meals such are as-
 English Breakfast- It is consisted of egg,,
bacon, fired, bread etc.

 PAKISTAN CULTURE

PAKISTAN CULTURE
BACKGROUND
Here are the 11 traits in the culture of Pakistan their religion is based on
Islam There are some language differences such are as , customs and the
traditions and all follow only on religion (Favell, 2016). This is
practised by all Pakistani.

PAKISTAN CULTURE
BACKGROUND
 Rank Belief System Share of Pakistani Population
 1 Sunni Islam 82.8%
 2 Shia Islam 11.8%
 3 Hinduism 1.8%
 4 Ahmari Islam 1.8%

PAKISTAN CULTURE....
 Food-
 Halwa poori, Kababs, Briyani etc.

2. VIEW OF BRITISH PEOPLE
This people are used to live in the Scotland,
Northern Ireland and other place (Vernon, 2014).
They are normally of reserved in manners, dress
and speech.

VIEW OF PAKISTAN CULTURE
 They follow the Islam culture comprises numerous ethnic groups:
the Punjabis, Potwaris, Kashmiris, Sindhis in east, Muhajirs, Makrani
in the south.

3. Features of business negotiation
in British culture
Indirectness- This is the essential element of British culture and the
communication style (Moran, Abramson and Moran, 2014). This
is relate to the the tome of voice and facial expression.
 Humar- This is the based on the situations, inclusive of business
context it cannot be overestimated
 Stiff upper lip- in British people are open display of emotion,
positive and negative manner.

HOSFESTED CULTURE
INTERNATION NEGOTIATION
THEORY
This is the kind o mind collective program which help to differentiated between one
category of people to another (Favell, 2016). This is concerned with the
nations, religion, region across or within nation, genders, organization and
communication.
1. Power distance
2. Uncertainty avoidance
3. Individualism and collectivism
4. Masculinity vs Feminist
5. Short term orientation

INTERNATION BUSINESS
NEGOTATION OF BRITISH AND
PAKISTAN
The Pakistani culture is strongly group oriented, they less give preference t
sense of belonging or group (Moran, Abramson and Moran, 2014).
This culture is the quite homogeneous. Building of lasting and trusting
relation it is very important for
Pakistani.

INTERNATIONAL BUSINESS THEORIES
Product life cycle theory-
In this theory demand of one products will attract the
customers of the place where the company exports
(Storry and Childs, eds., 2016).

CULTURE BETWEEN TWO COUNTRIES
• Culture between Britain and Pakistan has many
differences.
• Culture of Britain is better because in Pakistan their
many issues related to their culture.
These both countries are different from each other by
their business styles (Walker, 2014).
• UK is planning to more business activities with
Pakistan after the impact of Brexit.
• There are many opportunities for them in business
activities.

REFERENCES
• Favell, A., 2016. Philosophies of integration: Immigration and
the idea of citizenship in France and Britain. Springer.
• Moran, R. T., Abramson, N. R. and Moran, S.V.,
2014. Managing cultural differences. Routledge.
• Storry, M. and Childs, P. eds., 2016. British cultural identities.
Taylor & Francis.
• Vernon, P. E., 2014. Intelligence and Cultural Environment
(Psychology Revivals). Routledge.
• Walker, P. L., 2014. Wife Beating, Boxing, and Broken Noses:
Skeletal Evidence for the Cultural Patterning of. Troubled
times: Violence and warfare in the past, 3, p.145.