University Business Communication Report: eBay Inc. Analysis (BAS22)

This report offers an in-depth analysis of eBay Inc.'s business communication strategies. It begins with a company background, highlighting its global operations and workforce. The report then examines eBay's communication with stakeholders, focusing on online platforms and financial results. It identifies barriers to communication, such as management inaccessibility, and suggests appropriate channels, including internal surveys and employee feedback mechanisms. The report also emphasizes the importance of human resource development to enhance competitiveness. The analysis provides recommendations for improving communication effectiveness within the organization, addressing issues and promoting better engagement. References support the findings, making it a comprehensive study on business communication within eBay Inc.

ADVANCED BUSINESS
COMMUNICATIONS – EBAY INC.
Name of the Student
Name of the University
Author Note

INTRODUCTION
Business communication refers to the matters that deal with the
communication that is present within the concerned business
organization. eBay Inc. is one of the leading concerns in the field of e-
commerce that has been operative all over the world. The following
report opens with providing the background to the company in
discussion, eBay Inc. The report further proceeds to analyze the
reasons for the failure of the company and thereafter provides
recommendations to avoid the situations in the future.

Company Background
• eBay Inc. is one of the leading e-commerce organizations that have
been operating all over the world (Quinn 2018).
• Founded in the year 1995 and is known to be the ninth largest e-
commerce company in the world in terms of the revenue that it
earns.

Company Background contd.
• Presently based in San Jose, California.
• Operative in over 30 different countries all over the world.
• Employ a staff of over 14100 people who have been serving at the
various locations of the concerned company (Ebayinc.com 2018).

Communication with
Stakeholders
• Communication through the online platforms wherein they operate.
• The company is often observed to be dealing with the matters that
deal with the results that are received at the end of the financial
season (Keyton et al. 2013).

Communication with
Stakeholders contd.
• Majorly focused on the development of the human resources of the
company in order to deal with the competitiveness that the
concerned company has to face in the concerned markets.

Intended receivers of
communication
• The concerned clients and the other potential customers of the e-
commerce chain.
• The members of the workforce who have been serving the concerned
company at the various locations.

Barriers to communication
• Members of management inaccessible to staff members.
• The addressal of the various issues that are generally brought up by
the concerned members of the workforce of the company (Oetzel
2017).

Appropriate channels of
communication
• Implement the proper channels in order to deal with the matters that
pertain to the management of the miscommunication that exists
within the company.
• Initiation of the communication with the concerned members of the
staff with the help of the internal surveys that might help them to
highlight the various issues that they might have been facing (Austin
and Pinkleton 2015).

Appropriate channels of
communication contd.
• Implement the various cells wherein the concerned employees might
turn in their suggestions through the observation of the client
behavior (Holmes and Stubbe 2015).
• Introduction of various meetings and group presentations for the staff
in order to help them deal with the gaps that have been existent
within the company.

References
Austin, E.W. and Pinkleton, B.E., 2015. Strategic public relations management: Planning
and managing effective communication campaigns. Routledge.
Ebayinc.com 2018. Our Company - eBay Inc.. [online] Ebayinc.com. Available at:
https://www.ebayinc.com/our-company/ [Accessed 8 Jul. 2018].
Holmes, J. and Stubbe, M., 2015. Power and politeness in the workplace: A sociolinguistic
analysis of talk at work. Routledge.
Keyton, J., Caputo, J.M., Ford, E.A., Fu, R., Leibowitz, S.A., Liu, T., Polasik, S.S., Ghosh, P. and
Wu, C., 2013. Investigating verbal workplace communication behaviors. The Journal of
Business Communication (1973), 50(2), pp.152-169.
Oetzel, J.G., 2017. Effective intercultural workgroup communication theory. The
International Encyclopedia of Intercultural Communication, pp.1-5.
Quinn, N. 2018. eBay Inc.’s Organizational Culture of Results-Oriented Excellence (Analysis)
- Panmore Institute. [online] Panmore Institute. Available at: http://panmore.com/ebay-
inc-organizational-culture-results-oriented-excellence-analysis [Accessed 8 Jul. 2018].