Business Communication Essay: Globalisation and Change

This essay delves into the critical role of business communication within organizations, particularly in the context of change management and globalization. It examines how effective communication strategies impact organizational performance, drawing upon communication theory to analyze the influence of organizational narrative. The essay explores various communication theories and their implications for individual and organizational performance, highlighting the importance of clear, transparent communication in fostering employee engagement and managing change effectively. It discusses factors affecting organizational communication, such as cultural diversity and miscommunication, and emphasizes the need for proactive communication during organizational changes. The paper also considers the impact of globalization on organizational communication and the need for adapting communication strategies to navigate the complexities of a globalized business environment. The essay concludes by reiterating the significance of communication in driving organizational success and managing change in a dynamic global landscape.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note

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Introduction
The life on world would have been blank and dull had there been no communication
among the residents in the global arena. The communication among the individuals help the
maintenance in the matters that are related to the understanding and the exchange of the thoughts
and the other factors that need to be communicated in order to complete a given task at hand.
The communication among individuals is considered to be a greater necessity rather than the
being a luxury. The communication among individuals are often observed to have been helpful
in the development of a proper direction in the activities that are to be undertaken in order to deal
in the matters that are related to the performance of the individual as well as the organization
wherein the individual has been serving (Hargie & Tourish, 2009). The proper amount of
communication that is undertaken by the individuals tend to have been helping in the overall
performance of the company as well. The communication that has been taking place among the
individuals can be differentiated into several types. The major types of communication that is
practiced among individuals are majorly verbal, non-verbal and gestural communication (Xu &
Xue, 2018). The following paper attempts a discussion on the impact of the organizational
communication on the performance of the business organization and the communication of the
changes that have been taking part in the organization.
Communication theory and its implications for individual performance
Communication theory states that it is essential for all the creatures on the planet earth to
communicate with each other. This would help in the completion of the given tasks as well as
assist the development of the community. The communication among the individuals further
help in the development of the performance of the concerned individuals in the given scenarios.
The communication theory as is being used by the various individuals tend to help in the overall

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understanding of the goals and the aims which the individual is expected to achieve in the given
course of time. In case of the business scenarios, the communication among the individuals is
extremely helpful in the matters that are related to the proper understanding of the business
activities and the ways in which the organizational performance might be improved (Kim, Park
& Cameron, 2017). The lack of the proper communication among the individuals tend to help in
the building a proper transparency and development among the various members of the
workforce of the company. The increase in the communication among the concerned employees
would further help in the understanding of the demands of the job and thereafter help in the
easing out of the ability of the concerned person to deal in the matters that are related to the
overall understanding of the various jobs at hand (Bellou, Xanthopoulou & Gkorezis, 2018). The
proper communication among the members of the organization help in the understanding of the
issues that are related to the overall attainment of the performance of the workforce of the
company. The proper implementation of the communication among the members of the
workforce of the company helps in providing the employees with the required amount of
motivation to deal in the matters that are related to the performance of the company as well
(Guerber et al., 2019). This is generally observed in the various multinational enterprises that
generally employ individuals from various cultural backgrounds. The implementation of the
proper communication among the concerned employees further help in the understanding of the
ways of serving the organization as well. The proper communication among the employees and
the higher management further assists in the development of the transparency of the concerned
employees as well which in turn assists the development of the performance of the individual
employees.
Communication theory and its implications for organizational performance

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The communication theory as have been highlighted in 1980 by S. F. Scudder highlights
the fact that the activities of communication is known to have been dealing in the matters that are
related to the increase in the ease of understanding and job distribution among the employees of
the organization (Adamu, Mohamad & Rahman, 2016). This in turn leads to the development in
the performance of the concerned organization in the given markets. The various organizations
that are active in the international markets tend to implement a huge number of theoretical
factors in order to ensure a proper and transparent communication among the concerned
members of the organization. The major theories of communication as are utilized by the
employers refer to the classic organizational theory of fixed structure as suggested by Weber, the
organizational control theory as have been highlighted by Tompkins and Cheney, the
managerialism theory as have been suggested by Deetz (Jabarzadeh et al., 2019). These theories
are generally used to deal in the matters that are related to the use of the proper communication
among the workforce in order to deal in the matters that are related to the development of the
performance of the company in the given markets. The Weberian theory of communication as is
implemented by certain business organizations highlight the fact that the communication among
the employees of the organization should maintain a proper hierarchical nature. The theory
emphasizes on the various issues and the factors that would be necessary to deal in the matters
that are related to the overall performance of the company in the international as well as the local
markets (Zhang et al., 2018). The theory further highlights the fact that the communication
within an organization should maintain a top-down nature in the flow. According to Lai (2016),
this would help in the lowering of the confusion regarding the instructions that are being
provided by the concerned employers. The organizational control theory as have been
highlighted by Tompkins and Cheney, on the other hand highlights the fact that the employees

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should be made completely aware of the various duties and the responsibilities that they are
entrusted with. This helps in avoiding the conditions wherein the employees are known to have
been aware of the responsibilities and the duties that are entrusted on to them (Perry & Miller,
2018). On the contrary, the managerialism theory as have been suggested by Deetz, highlights
the fact that the organizational changes that are highlighted within the company are affected
highly by the communication within the organization.
Relative importance of the factors contributing to effective organizational communication
The proper and effective organizational communication are known to have been affected
by several factors that are presented within the organizational activities as well. These factors
take into account the various issues that are related to the cultural diversity as is observed among
the workforce of the concern, the lack in the proper delivery of the messages thereby leading to
the miscommunication, the lack of the emotional connect among the employees, the differences
in the intellectual and the educational factors, the improper nature of the affiliations among the
various members of the organization, the differences among the various individuals who have
been serving at several hierarchical levels within the organization (Chang, Park & Cho, 2018).
The functional relationship that exists among the recipient of the message and the sender of the
message is observed to have been affecting the effectiveness of the communication taking place
within the organization. The major factor that has been affecting the communication within the
organization is known to have been dealing with the issues that are related to the cultural
diversity that is presented within the organizational workforce. The diversity that is present
within the workforce highlights the difference among the various cultural factors that are
highlighted and utilized in communicating with the concerned employees. The lack in the
understanding and knowledge regarding the concerned cultural factor might led to grave

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misunderstandings among the employees which in turn would affect the internal as well as the
external operations of the concerned company. The issues regarding the cultural diversity has
majorly been affecting the various organizations that operate in the global markets and employ
people from all over the world (Akhtar & Hussain, 2019). The other major issue that have been
affecting the effective organizational communication refers to the miscommunication that have
been taking place among several organizational employees. The messages that are being
circulated over the organization might face a distortion thereby leading to the misunderstanding
among the various employees of the organization. The lack of the proper clarity within the
messages and the lack of a feedback system might lead to the scenarios of this kind (Gautama So
et al., 2018). The concerned management of the organization might be advised to look in to the
fact that the circulated messages do not contain the items that lead to misinterpretation of the
message in order to implement the effectiveness of the communication within the organization.
Importance of communications in organizational change management
The communication among the organizational workforce plays an effective role in the
management of the changes that are required to be undertaken by the concerned organizations.
The communication among the employees and the managerial bodies of the organization would
help in the overall understanding and assist the preparation of the changes that are to be
implemented by the organization as well (Chang, Park & Cho, 2018). The employees of the
organization are advised to deal in the activities that are related to the proper and effective
communication to the changes that are observed or yet to be implemented within the
organization (Odero, 2016). The proper communication among the employees of the
organization would assist in the discussion regarding the changes and the various advantages and
the disadvantages that the changes would pose in terms of the operation of the concerned

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organization as well. The changes that are observed within the organization are known to have
been dealing in the matters that involve the communicational factors as well. The proper changes
that are highlighted within the organization should be communicated with the help of the various
non-verbal modes of communication like emails and letters (Lewis, 2019). These ensure the fact
that the changes have been communicated to all the members of the organization as well as the
other external stakeholders of the organization. The changes in the various policies, rules and the
regulations as have been highlighted by the organizational management should be communicated
to the employees serving in the lower hierarchical levels of the organization thereby leading to
the conditions wherein the concerned organization would face a better performance within the
given international market scenario (Adamu, Mohamad & Rahman, 2016). The management of
the changes that are highlighted within the organization should be communicated among the
employees of the organization in order to deal in the effective implementation of the changes.
The understanding of the changes and the effects of the changes within the organization helps in
the maintenance of the hierarchical nature of the communication within the business
organization. The communication among the employees within the organization highlights the
importance of the employee engagement within the organization (Akingbola, Rogers & Baluch,
2019). The proper engagement of the employees within the organization helps in the
management of the internal operations of the organization. The lack of the proper
communication of the changes might lead to the misunderstanding regarding the changes that are
implemented within the organization.
Conclusion
In lieu of the above discussion, it might be stated that the communication within the
organization helps in the management of the changes that are incorporated within the

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organization as well. The communication theory as is being used by the various individuals tend
to help in the overall understanding of the goals and the aims which the individual is expected to
achieve in the given course of time. In case of the business scenarios, the communication among
the individuals is extremely helpful in the matters that are related to the proper understanding of
the business activities and the ways in which the organizational performance might be improved.
The lack of the proper communication among the individuals tend to help in the building a
proper transparency and development among the various members of the workforce of the
company. The employees of the organization are advised to deal in the activities that are related
to the proper and effective communication to the changes that are observed or yet to be
implemented within the organization. The proper communication among the employees of the
organization would assist in the discussion regarding the changes and the various advantages and
the disadvantages that the changes would pose in terms of the operation of the concerned
organization as well.

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