Essay on Business Communication: Narrative, Change, and Globalization

This essay delves into the critical role of organizational narrative in business communication, examining its impact on performance, change management, and the influence of globalization. The essay explores how effective storytelling within an organization can enhance employee engagement, boost motivation, and improve overall business outcomes. It discusses various narrative styles, including influential stories, "good old days" stories, and deception stories, and their effects on employee behavior and organizational success. The analysis highlights how these narratives contribute to brand identity, audience engagement, leadership skill development, and knowledge sharing, ultimately driving performance improvements. The essay also considers how globalization impacts these narrative strategies, emphasizing the need for adaptability in communication approaches. By drawing on communication theory and providing practical examples, the essay illustrates the importance of organizational narrative in navigating the complexities of modern business environments and achieving sustainable growth.

Running Head: BUSINESS COMMUNICATION
Business Communication
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Introduction
Business communication is one of the integral aspects of the business so as to gain the
target what the company is willing to gain from the marketplace. This is very much essential
for the firm so that they can look after the fact that the communication will enable them to
motivate the employees so that they can work even harder in the company (Malyuga &
Orlova, 2017). This will enable the organization with the ability to perform greatly in the
marketplace so as to achieve the popularity in the process. Business communication should
be provided with the importance so that the manager is able to manage the daily task along
with the team, which will assist them to obtain the target that the firm is willing to obtain in
the process (Veltsos, 2017). This can be observed that the internal communication assists the
firm to set its perspective regarding the goals as well as the accomplishment in the process
and help them to achieve the same in the marketplace.
Thus, it can be noted that an effective communication will assist the organization to
operate successfully in the industry and to maintain an efficient communication process
through the organization. It will help them to gain the profit and at the same time eliminate
the problem for which it is suffering in the marketplace (Minasyan & Midova, 2017).
Narrative Storytelling in Organization
The organizational narrative is considered to be an effective storytelling process in a
firm which is critical for the communication process to be efficient in respect to the
consumers as well as marketplace and most importantly in respect to the employees within an
organization. The organizational narrative enables the firm in maintaining the transparency as
well as simple and clear communication process, which will help them to maintain the
identity of the organization in front of the consumers (Borghoff, 2018). This will also assist
them to engage the audience in the marketplace with the brand as well as increase the rate of

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production along with the employee motivation. This also enables the firm to understand the
leadership quality that they possess with the knowledge which is being shared as well as
gathered in the process. Hence, it can be considered that the organizational narrative is vital
for the firm to motivate the employees who are working in the organization to work harder by
feeling motivated in the end. It will assist them to gain the target that they are intending to
obtain in the process.
There are certain advantages that can be looked after by the organization regarding
the organizational narrative style and they are:
 Identification of Brand: The organizational narrative enables the company to
implement the vision, mission as well as action and values when the firm is facing
any sort of problem or it is intending to obtain any benefit from the marketplace.
This will provide a clear and concise idea to the employees as well as to the
consumers regarding the action and the image of the firm and let them judge
whether it is correct or incorrect (Vaara, Sonenshein & Boje, 2016). This will
ultimately enrich the image of the company and let them obtain the success that
they are look forward in the process.
For example: Suppose the organization is contributing in the healthcare fund
which will improve the image of the firm in the marketplace and customers will
be willing to purchase products from the organization. This can be obtaining only
by using the organizational narrative process of storytelling in the process.
 Audience Engagement: The engagement of the audience is a crucial factor that
need to be look after by the firm when they are dealing with the audience and they
also requires to look after the number of the audience who are being engaged in
the process. This will enhance the image of the firm as well as let them obtain the
target that they are willing to gain from the marketplace (Kuhn, 2016). This will

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ultimately provide an advantage to the company so that they enter the
subconscious mind of the audience in the process and let them generate revenue as
the consumers will purchase products from the marketplace.
For example: If the company is donating money in any NGO for the relief of the
people from the disaster, this will ultimately help the organization in engaging the
audience from the marketplace and assist them to obtain the trust of the consumers
in the process. This will boost the purchasing of the products in the marketplace
by the audience so that the company is able to donate more in the relief fund. It
will automatically engage the consumers with the company and let them obtain
the success in the process.
 Leadership Skill: This boosts the leadership skills in the organization so that the
rate of the production increases in the firm and employees work even harder to
boost the production in the process by performing well. It can be done with the
help of the motivational stories that the leaders are telling in the firm to the
employee to boost their motivation level (Muhr & Sløk-Andersen, 2017). This is
crucial for the leaders who are working in the company so that the employees are
willing to work hard and assist the organization to gain the success in the process.
For example: The leaders in the organization should be able to tell the employees
motivational stories so that their motivation gets boost up in the process and help
them to achieve the target what they are willing to obtain in the firm. This will
ultimately benefit the organization to reach the target that they have intending to
gain after a certain period of time.
 Knowledge Sharing: Knowledge sharing from the top-level management to the
low-level management is essential factor for the firm to achieve the target as the
employees will perform well when they will possess proper knowledge in the

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process (Riach, Rumens & Tyler, 2016). This need to be look after by the
organization so that they can gain the success that they are looking forward in the
marketplace.
For example: The company need to be clear regarding the policies and the rules
that they are implementing and this knowledge should be pass on from the top-
level management to the low-level management. This will enable the organization
to expand in the marketplace as the employees will work hard and as per the rules
and policies in the process.
Impact on Performance due to Organizational Narrative
The employee’s engagement which is being enrich by the organization is with the
help of the organizational narrative that is being taking place in the storytelling process. It is
critical for the firm to understand that in case of motivating the employees it need to tell them
success stories so that they can feel motivated in the process (Saddler et al., 2017). This
motivational stories will boost the employees interest in putting extra effort so that they can
achieve the target in building a successful career in the firm and that will ultimately help the
organization to obtain the success that they are intending to gain from the marketplace (Di
Fabio, 2017). It is considered to be vital for operating in the marketplace both efficiently as
well as effectively in the process.
This is being implemented by the firm so that a large number of employees can be
motivated to work harder at the same point of time. It is effective for the firm in operating in
the marketplace and also assist them in flourishing. This is being obtain as the employees feel
motivated and work harder in the process and help them to gain the success in the
marketplace (Keasberry et al., 2018). This technique is being used by the organization in the

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motivating them so that they can work hard and the firm can gain what they are intending to
obtain in the process.
It is being noted that the narrative storytelling boosts the motivation of the employees
and at the same time engage them to work harder in the process, which is essential for the
growth of the company in the marketplace. This will assist the employees to reach their goals
that they have set in the process and let them work hard by feeling motivated in the process.
It puts an impact in the image of the company and let them lure the consumers from the
marketplace so that they can reach its target in the process (Vaara, Sonenshein & Boje, 2016).
In the end, production rate also increases in the process and let the company achieve the
target what they are willing to gain in the process.
Hence, it can be noted that organizational narrative storytelling puts an impact in the
performance of the firm in the process. This is so as the individual look after their personal
goals and work harder to reach them so that they can obtain the success that they are looking
forward in the process (Corvellec, 2018). Thus, this is commonly used strategy for the firm
who are intending to gain the success in the marketplace and this help them to reach their
goals as well in the end.
Effects in Change Management in respect to Globalization
There are effects that can be noted in the narration of the storytelling and this is taking
place due to the effect of the globalization in the process. There are different types of the
narration that are being followed by the organization to engage the employees as well as the
audience from the marketplace so that they can obtain the success in the end (Smither,
Houston & McIntire, 2016). There are namely three different types of storytelling process,
which is being followed by the firm so that they can motivate the employees in one hand and
engage the audience on the other and they are:

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 Influential Stories: This type of stories possess some of the social dynamics
which enable the firm to influence the employees to work harder and feel
motivated by the stories. This is crucial for the firm to look after so that they can
motivate the employees to work hard and can also motivate them to achieve their
individual goals, which turns out to be beneficial for the organization in achieving
its target in the marketplace (Cameron & Green, 2019). Thus, it can be said that
the growth of the firm depends on the influential stories, which is important to
understand by the firm.
 Good Old Days Stories: This type of narrative stories grabs the attention of the
employees as it is the stories of personal experience. This ultimately grab the
attention and motivate them to work hard in the organization. This type of
technique is being used by the company so that they can motivate the employees
to work hard and that will enable them to achieve its target in the marketplace
(Dawson, 2019). Hence, the company can also use this technique to achieve the
target that possess so that they can succeed in the end.
 Deception Stories: This type of stories is mainly based on the perception that the
manager possess so that they can deceit the stories in a positive way and help
them to achieve the target by motivating the employees in the process. This assist
the employees to think as per manager’s view and help them to follow the same
vision so that they can achieve the target in the organization (Lewis, Cantore &
Passmore, 2016). This will ultimately benefit the company to obtain the target that
they possess in the marketplace and that is being achieved with the help of the
employee’s performance in the process.

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Conclusion
It can be inferred that the firm requires to look after the strategies so that they can
understand what are the steps that they need to follow to maintain an effective as well as
efficient communication in the process. This will assist the company to enrich its position and
let them achieve the success that they are willing to obtain from the marketplace. This is
crucial for the organizational goal as it will be able to understand how much they need to
motivate the employees and what strategy will help them to achieve the target.
On the contrary, it can be noted that the company is able to perfom well in the
marketplace and this will also help them to achieve the target that they are willing to gain
from the market. This will also provide them with the opportunity to become popular in the
process. Thus, it is beneficial for the company to understand what strategy they need to adopt
so that they can reach the target that they are intending to obtain from the marketplace. This
is also essential for the company to become popular in the marketplace as well so that they
can achieve the target in the process.

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