Facebook as a Business Communication Tool: Report and Critique

This report examines the use of Facebook as a business communication tool. It begins with an introduction outlining the benefits of Facebook for business communication, followed by an analysis of Facebook's key features, such as video conferencing, groups, and advertising, highlighting how these features facilitate communication within and outside the organization. The report then provides a critique of a peer's post, evaluating its analysis of Facebook's role in business, including its effectiveness for advertising, internal communication, and customer engagement. Finally, the report summarizes the learning outcomes, emphasizing Facebook's usefulness for business purposes, building interactive posts, and attracting customers. The conclusion reiterates Facebook's value as a communication tool for reaching potential consumers and gathering data about their preferences, thus helping businesses better understand their target market.

BUSINESS COMMUNICATION

INTRODUCTION
The current report i based on Facebook, is one of the latest and most popular
communication tool. This study explains characteristics of Facebook when used for business
communication and explain critique on peer post that analysed features of Facebook, when it
used for BC. Furthermore this report justified short summary learning of this tool for
communication.
Post 1- Characteristics of Facebook when used for business communication
Facebook is one of the best social media network or channel, used to communicate
with friends and family members. It is most popular social networking site that makes it easy
for people to share and connect with many people online (Calvo and Carbonell, 2019).
Facebook is quite beneficial when it used for business communication, it considered as
website which permit users and people, who sign up free profiles, to connect with co-workers
they does not known, online. It also allows person to share video and images as well as their
own point of view with however many employees they like.
Videos-
While using this networking site, employees within organization can effectively
communicate with managers and leaders via using the key feature of Facebook that is Video
conferencing. It considered as biggest cloud repository of images on net, but their
characteristic to host video is effective as well. It makes people able to host video up to 1080
HD resolution and up to 2.3 GB in size, it has become a quite essential video hub as well.
Facebook permits PR pros, marketers and businesses to show their concept with video with
quality consistent.
Groups-
When Facebook is used for business communication, its key features help a lot and
make workers able to share their thoughts and ideas with their co-workers working at
different locations (Elliott and Randall, 2018). Facebook groups will host collaborative
committees or workgroups with easy setup, no charges and even with a mobile application. It
permit group of employees to communicate with their seniors without unclosing their private
communication. Group discoverability & inclusion will be open, closed and private, making
it very unique features as well.

Advertising-
It is quite interesting feature of Facebook that help management to communicate with
consumers and generate brand awareness among target market. They can advertise specific
products or services offered by firms, for customers in order to gain their attention.
Post 2- Critique one peer post
It is very right to say that Facebook has become an important for effective business
communication. This has become possible only because of the features provided by the
Facebook and also the wide communication platform provided by it.Having the large number
of users makes it more suitable for businesses for using it (Azar and et.al., 2016). Through
this platform, businesses advertise their product and services to its target customer segment.
The businesses can post about the current happenings in the organization which will help in
attracting more customers and followers towards it. This will also help in increasing the
brand awareness among the users.Facebook is the cost-effective method or tool for
advertising the business.It also helps in getting in collaboration with the fellow workers from
various departments and postswho can share information among each other which is very
beneficial for the internal business communication.With the help of this tool, the businesses
can motivate and reinforce its employees to engage on the digital activities by sharing their
views, opinion or experience by posting it on the company’s Facebook page.This results into
increasing the leads for the business and also company can engage into some fun filled
activities and competitions with the user which will help in gathering the email addresses of
the users which can be used for the marketing purpose (Riffe and et.al, 2019). The data and
insights provided on the Facebook page by the users in the form of feedback can help the
business in increasing its productivity and efficiency by satisfying the needs of the customers.
Thus, Facebook is very useful for businesses in reaching and connecting to the large
existing and potential customers. This helps the business in building a positive brand image
and enhancing the relationship with the stakeholders of the company in a cost-effective
manner.
Post 3Summarise learning
With all the benefits and advantages that the business can get from the using the
Facebook as the communication platform, it can be said that businesses should access the
Facebook and learn the benefits it can have over the business.For being success in business
requires the business awareness which can be only done through effective communication

(Escobar-Rodríguez and Bonsón-Fernández, 2017).The three key points that can be used in
future is the usefulness of Facebook for business purpose, building interactive post and ways
to attract customers. These three things can be applied any domain for establishing the
business and is helpful in every aspect and is the best way to get recognition. Also, career can
be made in this field as there is a lot to learn.Facebook provides various options that can be
used for getting the business-related insights which are very helpful in dealing with the
problems that may come across (Bovée, Thilland Raina, 2016). The various features that are
provided solely for the business purpose are very useful in identifying the changing market
trends and needs and based on which company can formulate plan to target that customer
segment. The only important thing is effective application of it. It can be said that while using
Facebook companies can effectively communicate and interact with their potential consumers
and take their feedback as well which in return build trust between management and people.
CONCLUSION
From above analysis it has been concluded that many companies in recent time used
Facebook and consider it as effective business communication tool that provide many
benefits in term of reaching potential consumers. Furthermore, it has been summarized that
Facebook allow management to better comprehend their consumers and collect more data
about their preferences as well that they can use while producing products for them.

REFERENCES
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