MGT502 - Business Communications: Facebook's Effectiveness Report

This report analyzes the effectiveness of Facebook as a vehicle for business communication. It explores how Facebook facilitates interaction with customers and stakeholders, enhances marketing strategies, and reduces operational costs. The report highlights the platform's role in enabling businesses to reach a large audience, increase sales, and build customer loyalty. It also discusses the significance of Facebook in engaging stakeholders and sharing crucial information efficiently. The report's arguments are supported by research, emphasizing the platform's impact on purchase decisions, customer support, and brand recognition. Furthermore, it underscores the importance of social media marketing through Facebook for businesses aiming to expand their customer base and maintain strong customer relationships. The report concludes that Facebook is a vital tool for businesses seeking to improve their communication strategies and achieve their organizational goals. The report includes an annotated bibliography of 10 sources used to examine the effectiveness of the Facebook platform as a vehicle for business communication.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author note

1BUSINESS COMMUNICATION
Introduction
Effective communication in business is very crucial as it helps in sharing the
information that is inside and outside of the organization (Thompson, 2018). It helps the
employees and the managers interact within themselves in order to reach the organizational
goals and objectives. There are many potential benefits associated with Facebook for any
business (Dua, 2018). This online platform has always helped the company in increasing
sales and draw profits for the business. This argument is based on how Facebook is suitable
for any business communication.
Discussion
Facebook is the simplest means of communication for any business, small or big. It
helps in interacting and engaging the customers towards the offerings of the company. For
small to medium businesses where budget is a high concern for the people; Facebook plays a
very crucial role in minimizing the cost of marketing activities. Facebook is considered as
one of the marketing strategies that incur lower cost than any other marketing strategies used
(Westerfield & Cain, 2019). Besides, for large companies, Facebook can be used for
conducting more prominent campaigns related to the products or services of the organization
(Macarthy, 2018).
Facebook also helps in reaching out to the customers through their webpage easily
and at a quick pace of time (Daugherty, 2019). It helps in making the customers stay
connected throughout and stay updated about the new services or products that are coming
up. Customers can stay connected after the purchasing have been done as customers can post
the questions that are related to the after sales of the product, and the staff will answer all the
queries posted by the customers. This will help in forming a loyal customer base for the
business.

2BUSINESS COMMUNICATION
This online platform also helps in the retention of the existing customers and
acquiring the new one by continually keeping in touch with them and telling about the latest
add-ons in the business (Sias & Duncan, 2018). Facebook plays a significant role in engaging
the stakeholders of the business as well. It helps in enabling the business to communicate and
share the contents that are required for the stakeholders quickly and efficiently across the
world. The stakeholders can stay updated from the businesses they have invested in (Cho,
Furey & Mohr, 2017).
Conclusion
Thus, from the above discussion, it can be concluded that Facebook plays a very significant
role in business communication as it helps in keeping the customers and the stakeholders
engaged at the same time, the cost of operation and the marketing activities is reduced using
this online platform. Besides, Facebook has the capability of reaching mass in just a click of a
finger, and this helps the business to reach out to a maximum number of customers and draw
profits as well as revenues for the business. Hence, if an organization is thinking of
increasing its potential and acquire a new segment of customers and stay connected to them,
social media marketing through Facebook would help in doing this immensely.

3BUSINESS COMMUNICATION
References
Cho, M., Furey, L. D., & Mohr, T. (2017). Communicating corporate social responsibility on
social media: Strategies, stakeholders, and public engagement on corporate
Facebook. Business and professional communication quarterly, 80(1), 52-69.
Daugherty, M. L. (2019). Small business marketing strategies for physical therapy practice
owners. International Journal of Healthcare Management, 1-7.
Dua, T. D. S. (2018). Integration of Online Social Network and E-Commerce Business
through Facebook Pages. Journal on Today's Ideas-Tomorrow's Technologies, 6(2),
107-118.
Macarthy, A. (2018). 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy
for Business Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn,
and More!. CreateSpace Independent Publishing Platform.
Sias, P. M., & Duncan, K. L. (2018). Not just for customers anymore: Organization
Facebook, employee social capital, and organizational identification. International
Journal of Business Communication, 2329488418765930.
Thompson, N. (2018). Effective communication: A guide for the people professions.
Macmillan International Higher Education.
Westerfield, B., & Cain, J. (2019). Why and how community pharmacies should better use
Facebook. Journal of the American Pharmacists
Association. doi:10.1016/j.japh.2018.12.007