University Business Communication: Facebook's Role in Communication

This assignment is a discussion forum post that explores the use of Facebook in business communication. It examines Facebook as a communication tool, highlighting its role in marketing, customer engagement, and information sharing. The post discusses the benefits of using Facebook pages for businesses, including low-cost marketing strategies, sharing business information, and interacting with customers. It also addresses the importance of not aggressively promoting services or products and instead focusing on sharing interesting and useful information to build credibility and relationships. The assignment references relevant literature to support the analysis and provides insights into effective communication methods within a business environment. The assignment is for MGT502 Business Communication course.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student:
Name of the University:
Author Note:

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Characteristics of Facebook
Social network could be defined as service based on internet which allows the users in
creating private or public profile where they could provide personal information, hobbies as well
as share this with people they want. Facebook is one platform of social network which could be
used for communication. Facebook is lawful activity everywhere. Facebook has become most
famous social network over internet for business communication. For business communication,
Facebook is viewed as excellent communication tool for communicating with one another.
Through Facebook, information related to business as well as cultural production could be
exchanged (Kabir, 2017). Pages of business organizations in Facebook holds several information
in several separate formats such as images, texts and videos. Page in Facebook have several
benefits for business. Facebook is marketing strategy of low cost. The marketing activities which
would cost huge amount of money by the other channels could be used in Facebook in fraction
of a cost.
The basic information of a business could be shared through Facebook. Page of Facebook
is pace where business name, contact details and address could be publicized as well as briefly
describe the services as well as products. Facebook lets to upload pictures as well as videos of
business. It is powerful way for making communication with the customers, which allows them
in seeing products as well as services without visiting the premises (Kwok & Yu, 2016). Users
are allowed by Facebook in tagging photos related to business. The function could be used for
promoting business. Facebook could be used for talking with potential and existing customers
through posting as well as receiving messages. However, Facebook should not be used
aggressively promoting services or products. Greater success could be achieved if information

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related with business is shared, which is interesting or useful to the users. It increases credibility
as well as promotes business through building relationships with the users. The customers could
post few questions on business profile and staff could answer the questions.

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References
Kabir, M. (2017). Facebook advertising–an innovative digital marketing communication tool.
Kwok, L., & Yu, B. (2016). Taxonomy of Facebook messages in business-to-consumer
communications: What really works?. Tourism and Hospitality Research, 16(4), 311-328.