Analysis of Facebook's Role in Business Communication Strategies

This report examines Facebook's role as a business communication tool, focusing on its characteristics and features. It explores how businesses use Facebook to interact with customers, promote products, and build brand awareness. The report highlights Facebook's features, such as commenting, liking, and sharing, and its ability to facilitate communication across distances. It also discusses the platform's use in sharing information, videos, and images to enhance business communication. Examples, such as Amazon's use of Facebook for customer engagement and feedback, are provided to illustrate the practical application of the platform in business strategies. The report also emphasizes Facebook's role in driving traffic to businesses and its impact on customer relationships.

Running Head: Management
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facebook
Business Communication
4/18/2020

Management
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Characteristics and features of Facebook as the business communication tool
Facebook Company has given the platform to communicate with the people more
effectively with the help of internet technology. Facebook is the tool of communication for the
business as a company can interact with the customers and promote their business through this
network (Evans, et al., 2014).
The characteristics and the feature of Facebook are that it serves as the tool of
communication where people can comment, like and share the stories to promote the product of
the company. Facebook is the easiest to use and people can communicate through any distance
where the internet is accessible (Gerodimos and Justinussen, 2015). The company also has the
unique feature of the messenger which helps the business to give the notifications when any
customers want to communicate with the company.
The communication in the business gets enhanced by sharing the videos, pictures,
images, information, etc. and it is considered as a valuable collaborative tool. The business can
communicate with the existing and potential customers through Facebook by sharing the
information and helps in building long term relationships with the users (Bekoglu and Oanyli,
2016). Another important characteristic of Facebook is that steer traffic to the business and
raising brand awareness.
The basic information about the business can be evaluated through the Facebook page.
Facebook gives the features of commenting on the pictures and videos too through which the
feedback of the customers is also analyzed. If customers do not like the product then the business
can evaluate their responses through the comments.
For Example, Amazon Company uses the Facebook platform to do the communication
with their customers and also analysis their feedback. The company Amazon also does the
campaigning at Facebook to communicate a large number of customers regarding the product
and helps in enhancing their growth.

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References
Bekoglu, F. B., & Oanyli, C. (2016). Strategic approach in social media marketing and a study
on successful Facebook cases. European Scientific Journal, 12(7), 261-274.
Evans, C., Hackney, R., Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology
acceptance model (TAM) and social media usage: an empirical study on
Facebook. Journal of Enterprise Information Management.
Gerodimos, R., & Justinussen, J. (2015). Obama’s 2012 Facebook campaign: Political
communication in the age of the like button. Journal of Information Technology &
Politics, 12(2), 113-132.