Business Communication MGT502: Analysis of Facebook Communication

This discussion post analyzes Facebook as an exemplary business communication tool, focusing on its key characteristics that enable effective collaboration and information sharing within companies. The post highlights proactive engagement through messaging and video conferencing, cost-efficiency, real-time data sharing, and virtual team collaboration as significant advantages. It acknowledges the platform's ability to facilitate interaction with multiple users, ultimately improving the overall communication process. While comprehensive, the post also identifies minor gaps, specifically the omission of negative implications such as time wasting, data breaches, and privacy violations. Despite this, the post provides a detailed overview of how both small and large companies utilize Facebook for internal communication, supported by references to relevant academic sources. This analysis is particularly useful for students studying business communication, offering a practical understanding of social media's role in modern business practices.

Post-2
In this peer post, key characteristics of Facebook as an exemplary business
communication is analysed which allows companies to collaborate and share information
with employees in an effective manner. This post analysed the key characteristics of
Facebook that is used by companies in order to interact with their managers and employees. It
is considered as an effective form of communication since parties are able to avoid any
miscommunication and they are able to properly transmit their message with other parties
using digital platform which improves overall communication process (Drago, 2015). In this
post, characteristics are analysed to determine whether parties are able to communicate
effectively while using Facebook. One of the key characteristics highlights in this peer post is
proactive engagement between the parties who are communicating with one another using
Facebook through its messaging or video conferencing option to make sure they are able to
understand each other better by resolving their queries.
Some other characteristics of using Facebook for internal communication includes
cost-efficeincy, real-time data sharing, collaboration between virtual teams, interaction with
multiple users and others (Purvanova, 2014). Although this is comprehensive post which
highlights all the major points of using Facebook as an internal communication tool;
however, there are minor gaps available in this peer post as well. This post did not cover
negative implications of using Facebook such as employees can waste their time by using it
for personal purposes and it also poses threats relating to data breach and violation of users
privacy. This post highlights the example of small as well as large companies that use
Facebook for internal communication; however, it lacks details regarding negative examples
of Facebook and how it can increase challenges relating to communication. Overall the peer
post is comprehensive which does not have any missing components.

References
Drago, E. (2015). The effect of technology on face-to-face communication. Elon Journal of
Undergraduate Research in Communications, 6(1).
Purvanova, R. K. (2014). Face-to-face versus virtual teams: What have we really
learned?. The Psychologist-Manager Journal, 17(1), 2.