Analyzing Facebook's Role as a Business Communication Tool

This report examines the role of Facebook as a communication tool for businesses. It explores various features like messaging, the use of cover photos, and the impact of likes and shares on business visibility. The report highlights the importance of Facebook groups for targeted communication and the effectiveness of content marketing on the platform. It also considers the historical development of Facebook's communication features, such as the introduction of the Timeline feature and the evolution of the messaging service. The conclusion emphasizes Facebook's significance in social media marketing, particularly through content and video marketing, and its role in enhancing business strategies.

Running Head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note:

1BUSINESS COMMUNICATION
Introduction
Being social is an undeniable requirement of every individual entity of the human
world. The social network platforms are the best options to connect people and business
irrespective of the place.
Discussion
Capriotti & Losada-Díaz, (2018) mentioned about certain feature that makes
Facebook an effective communication tool. Firstly, the platform uses different
communication tools including messages, live chat, and video call. The platform provides the
option to customize the account and selecting the audience according the nature of the
business. Facebook gives the opportunity to make the profile completely business oriented by
posting related content on the wall. This procedure of content posting is known as content
marketing. Eriksson & Olsson, (2016) mentioned that during the end of 2011 Facebook
introduced ‘Timeline’ as a mode of developing the process of conference. The term
introduced features like cover photos or cover videos to making the profile attractive to the
viewers. The likes and share button are the process to increase client engagement for the
particular business. Number of likes and shares increases the weightage of the business that
grabs the attention of maximum viewers. Facebook messenger is another feature that
provides the service of instant messaging with different software and application. The
original chatting box initiated in Facebook in the year 2008. They revamped the messaging
service in 2010 and released the standalone application for Androids and iOS in 2011. (Sias,
P. M., & Duncan, K. L. (2018) mentioned the importance of Facebook group in stating about
its efficiency in creating effective business communication. The business owner can select
other particular person or group and create a separate group to communicate with business
related messages.

2BUSINESS COMMUNICATION
Conclusion
As a conclusion, it can be said that, Facebook is one of the big giants of social media.
It is the best platform to optimize the business through content marketing, video marketing
that combinedly known as social media marketing.

3BUSINESS COMMUNICATION
References
Capriotti, P., & Losada-Díaz, J. C. (2018). FACEBOOK AS A DIALOGIC
COMMUNICATION TOOL AT THE MOST VISITED MUSEUMS OF THE
WORLD. El profesional de la información, 27(3).
Eriksson, M., & Olsson, E. K. (2016). Facebook and Twitter in crisis communication: A
comparative study of crisis communication professionals and citizens. Journal of
Contingencies and Crisis Management, 24(4), 198-208.
Sias, P. M., & Duncan, K. L. (2018). Not just for customers anymore: Organization
Facebook, employee social capital, and organizational identification. International
Journal of Business Communication, 2329488418765930.