Analyzing Facebook as a Business Communication Tool

This report analyzes Facebook's role as a business communication tool, highlighting its features and benefits for businesses. It explores how Facebook pages facilitate communication, allowing companies to interact with customers, participate in group discussions, and target specific audiences. The report also covers the ability to create and advertise events. The assignment references key research papers and provides a comprehensive overview of how Facebook enhances business communication strategies, making it an essential tool for modern marketing and customer engagement. The report also discusses how Facebook can be used by companies to communicate with their customers and to advertise their events.

Communication 1
Business Communication

Communication 2
Characteristics of Facebook as a business communication tool
Facebook is stated as a business communication tool because several businesses use the
fakebook to communicate among the organization. There are various features that Facebook
have to become an effective tool of communication. Facebook becomes an important source of
communication which improves the overall process of the business (Kudeshia and Mittal, 2015).
There are several characteristics and features are included in Facebook that helps to
communicate in the business.
The proper description of features of Facebook that used in the business includes:
 Having a different page for business
Facebook has a feature of having a different page for a business that provides flexibility
to the business and improves the communication method in the organizations.
 The company can receive and respond to the messages of the customer by Facebook
The several companies receive and respond the customer messages by Facebook itself so
that the customer can quickly get the answers by the company.
 Facebook pages will participate in the group discussion
By the Facebook pages, the customers and managers of the company will participate in
the group discussion.
 The company can know the target audience in a proper manner
By Facebook, the company properly know the target audience. This is an important part
of the communication as the target audience needs to have in the communication
(Escobar-Rodríguez, T and Bonsón-Fernández, 2017).
 The company can create and advertise the events
With the help f Facebook, the company create and advertise the organizational events that
help in getting attraction of customers.

Communication 3
References
Escobar-Rodríguez, T., & Bonsón-Fernández, R. (2017). Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and
Management: An International Journal.
Kudeshia, C., & Mittal, A. (2015). Social media: An eccentric business communication tool for
21st-century marketers. International Journal of Online Marketing (IJOM), 5(2), 37-57.