Analyzing Business Communication Strategies During a Global Pandemic

This presentation examines business communication during the global pandemic, highlighting the shift to digital methods like video conferencing and social media. It discusses the importance of clear content, context, and tone in conveying messages to both internal and external audiences. The presentation also addresses potential issues that arose, such as job losses, healthcare challenges, and restrictions on daily life, noting the increased reliance on digital payment and communication methods. It concludes that the pandemic significantly altered communication practices and emphasizes the critical role of digital platforms in maintaining connectivity and information dissemination. Desklib offers more resources for students.

Business Communication

CONTENTS
 Introduction
 Communication during pandemic situation at global level
 Ways of communication in this pandemic situation
 Potential issues arises in this pandemic situation
 Conclusion
 References

Introduction
Business communication basically refers to the sharing of information
between people within and outside the company. Effective business
communication is that communication in which manner management and
employees interact to reach to the organisational goals. Their purpose is to
improve the organisational practices and reduce the errors as well. Within
the business communication is very important because it conveys clear
and strong messages about the strategy, branding and customer service in
a clear manner.

Communication during pandemic situation
at global level
During the pandemic situation there are many companies who are finding
different ways to communicate with their customers. Organisations can use
telemarketing, tele detailing by social media, email or other third party functions
for video conferencing.
 Importance of content, context and tone: At organisational level, it is
important to have proper and clear content so that clear messages can be
conveyed to the employees.
 Know the audience: It is necessary to consider the audience while crafting
internal and external communication.

Ways of communication in this
pandemic situation
 At global level, it has been observed that in this pandemic situation that
people communicate in a very different manner. At organisational level,
communication has been majorly done through video conferencing,
video calls and majorly through mobile phones.
 Meetings also conducted on the online basis at organisational level so
that they can maintain proper social distancing with each other.

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 In this critical situation, majorly people take support of messages, video calls and for
communicating information at large scale, organisations have taken support of social
media platforms.
 At global level, for doing communication into effective manner social media platforms
plays a very important role.

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 From the business and professional point of view, it is important to communicate
through digital manner because in this critical situation, digital communication plays a
very important role in terms of changing the way of working and also changes the way
of delivering services as well specially in hospital sector.
 In this critical situation, social interaction can only be possible through social media
and messaging apps due to which the major change has been observed in information
and communication technologies as well.

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 Through digital communication it is easier to communicate on the fast pace manner and
into effective ways as well.
 These are the ways through which communication has been done in this pandemic
situation at global level for remaining into continuous touch with other people.

Potential issues arise in this pandemic
situation
 At global level, the first most challenge for any economy is that many people
have lost their jobs and there were various kinds of businesses which has been
shut down due to this critical situation.
 When people have lost their jobs then there was no source of income so only for
limited period of time they can survive on the basis of their savings and
investment amount only.
 The next challenge or potential issue was that countries were facing rising
number of COVID cases due to which it was difficult for hospitals and workers
associated with this sector to handle such a large number of patients into
appropriate manner.

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 There were lots of restrictions in this lock down situation at global level due to which
for a normal human being it was difficult to live a normal life.
 With the changing period of time, it has been observed that there were changing ways
in terms of dealing in every sector.
 The way of payment and communication was majorly relied on the digital manner.
 These are the potential issues which have been arise in this pandemic situation at
global level.

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Reflection
 Within the presentation, I have observed that I can easily identify the ways of communication in
this pandemic situation at global level and also identify the potential issues that have been arises
in this critical situation.
 The main point is that in this presentation is about everything is to the point and also shows in
a clear spectrum as well.
 There are some improvements which can be made that issues can be explained into bullet
points manner and there are also some other ways of communication in this pandemic situation
which can be explained into more detailed manner.

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 For making the suggested improvements, the content can be made more precise and
exact manner so that at global level things can be explained into more deeper manner.
 For improving the presentation authentic and related images can also be used to make
the PPT more attractive and impactful as well.