Business Communication: Theories, Solutions, and Improvements
VerifiedAdded on 2023/06/14
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Presentation
AI Summary
This presentation explores the critical role of business communication in organizational success, particularly in the context of challenges such as the COVID-19 pandemic. It examines various communication theories including Communication Accommodation Theory, Cognitive Dissonance Theory, Expectancy Violations Theory, and Groupthink Theory, illustrating their relevance to business settings. The presentation provides examples of real-world solutions implemented by companies to overcome communication barriers, emphasizing the importance of regular manager-employee interactions and feedback mechanisms. It also addresses the need for improvements in research depth and content delivery, proposing actions such as investing more time in research and utilizing credible sources. The conclusion highlights the rapidly changing business landscape and the increasing reliance on digitalization, underscoring the importance of effective communication strategies for both positive and negative impacts on business operations. The presentation references academic sources to support its arguments and findings.
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