Business Communication Strategies in Diverse International Markets

This essay discusses the critical role of communication in enhancing business operations, particularly in diverse international markets. It elaborates on various strategies organizations undertake to maintain effective communication and interconnectedness among employees and management. The essay highlights three key strategies: open meetings to avoid misinterpretations and gather stakeholder feedback, visual presentations to enhance information retention, and creating dedicated portals to improve internal communication systems. It emphasizes that the effectiveness of these strategies depends on the specific challenges faced by the business and how discrepancies are mitigated. The essay concludes that by implementing these strategies, organizations can improve collaboration, knowledge circulation, and overall operational efficiency.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the student
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Author note

1BUSINESS COMMUNICATION
Introduction
Communication plays a major role in enhancing the business operations through
interconnectedness among the employees and the management. The different strategies that are
undertaken by organizations help in maintaining the efficacy of the communicability of the same
as per the objectives. The discussion aims at elaborating the different strategies that are often
undertaken by organizations in order to enhance the communicability of the same while
operating in diverse international markets.
Strategy 1- Open meetings
Undertaking open meetings with the stakeholders helps the business in avoiding different
misinterpretation of the processes that are planned by the same. Open communication and
discussion of the subjects help the businesses in maintaining the efficacy of the business
organization in upholding a clear objective. Jackson (2014) stated that the face- to- face
communication that is undertaken by business managements helps the same in proposing the
modifications and thereby gather feedbacks from the audience on the viability of the concerns.
Feedbacks from the stakeholders on the processes that are planned by the organization help the
same in enhancing the decision making prospects of the same. Open meetings also helps the
business management in avoiding situations of misunderstanding of the corporate decisions
through the grapevine effect. Jackson (2014) stated that the key elements of change in the
organizational operations are based on the suitable communicability among the management and
the stakeholders. Therefore, induction of open discussion practices in the organization will be
assisting the same in enhancing the efficacy of the operations as per the objectives.

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Strategy 2- Presenting the discussions visually
Organizations might undertake steps to make the discussion attractive and appealing in
order to overpower on the minds of the audience or the relevant stakeholders through visual
presentations. Kernbach, Eppler and Bresciani (2015) stated that human brain retains around
30% - 40 % information if it is presented in a manner which supports the audio- visual aspects.
Therefore, the organizations might induce the utilization of audio- visual presentations while
discussing the different goals and objectives. It will be helping the organization in facilitating
different changes in the briefing methods and thereby enhance the communication links through
two- way communication processes. Visual depiction of different information will be helping the
organization in maintaining the efficacy of the same in integrating the operations of the
workforce as per the objectives.
Strategy 3- Creating a dedicated portal
Organizations often create a dedicated portal in order to enhance the internal
communication systems. The interlinked communication system of the businesses helps the same
in maintaining the efficacy of the operations through proper circulation of knowledge among the
workforce. Verčič, Verčič and Sriramesh (2012) stated that the establishment of the dedicated
portal in the organization helps in interlinking the management of the business with the
employees and their operations.
Conclusion
Therefore, from the above discussion it might be stated that organizations undertake
different strategies in order to maintain the efficacy of the operations through interconnectedness
and enhanced collaboration. On the other hand, the discussion enumerates different strategies

3BUSINESS COMMUNICATION
that might be undertaken by ABC organization while developing the functions of the same as per
the objectives. The efficacy of the communication strategies depends on the situation that
is faced by the business and the manner in which the different discrepancies might be mitigated.

4BUSINESS COMMUNICATION
References
Jackson, D., 2014. Business graduate performance in oral communication skills and strategies for
improvement. The International Journal of Management Education, 12(1), pp.22-34.
Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International Journal of
Business Communication, 52(2), pp.164-187.
Verčič, A.T., Verčič, D. and Sriramesh, K., 2012. Internal communication: Definition,
parameters, and the future. Public relations review, 38(2), pp.223-230.