Analyzing Learning Styles and Theories for Business Communication

This presentation provides an overview of business communication, emphasizing the importance of effective communication techniques and the role of different learning styles and theories. It introduces the VARK model (Visual, Aural, Kinesthetic, Read/Write) as a key framework for understanding learning preferences and highlights how choosing an appropriate learning style can enhance individual performance and reduce complexities in personal and professional life. The presentation also discusses the factors that influence communication, distinguishing between one-way and two-way communication, and emphasizes the importance of communication in achieving business goals. Furthermore, it touches upon various communication theories and concludes by reiterating the vital role of learning in every stage of life and the necessity of selecting an appropriate learning style for better communication, especially in business operations. The presentation references several works to support its analysis of learning and communication.

BUSINESS
COMMUNICATIONS

TABLE OF
CONTENTS
 INTRODUCTION
 LEARNING MODEL (VARK)
 LEARNING STYLES
 SIMILARITIES IN LEARNING STYLES
 THE FACTORS THAT INFLUENCE
COMMUNICATION AND LEARNING
 COMMUNICATION
 THEORIES OF COMMUNICATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 In the businesses, the act of transferring of information from
one entity or a person to another for a specific purpose is
termed as business communications
 For these business communications there is a need to be
highly proficient in better communication and communication
techniques
 The role of different learning styles and theories is also very
important as they will provide better ways to learn things
 Hence, the current presentation will going to highlight the
theories and models of learning and communication with their
impact on the effectiveness of the communication practices.

LEARNING MODEL
(VARK)
 There is a model VARK, which
includes visual, aural, kinesthetic
and read and write style of
learning
 The model includes major
learning styles preferred by most
of the people all over the globe
 This model is created in 1987 by
Neil Fleming Christchurch to
make the effective model of
learning

LEARNING STYLES
VISUAL – this styles includes learning through visual platforms and objects around us like
graphs, videos, pictures, charts and other multimedia elements
AURAL – direct communication, listening's, aural debates or discussions or seminars are the
best example of aural learnings. This type of learnings are widely used from initial learning
stage till the end
KINESTHETIC – try and error, experiments, role plays, solutions to problems are some
examples of this type of learnings
READ AND WRITE – in schools, from textbooks, manuals, printed handouts etc.

SIMILARITIES IN LEARNING STYLES

THE FACTORS THAT INFLUENCE
COMMUNICATION AND LEARNING
 Everyone select the learning style according to the needs and
capabilities
 Since there are different types of styles that can be used in the
learnings, hence there is a great impact of these learnings
especially on the communication of the people
 Choosing an appropriate learning style can deliver better results
and effectiveness in the overall performance of an individual
 In addition to this, pursuing an appropriate styles will help in
reducing the complexities of the personal as well as
professional life’s

COMMUNICATION
 Sharing an information or a message to
other/others is termed as communication
 There are generally two types of
communication; one way and two way
 In almost all the tasks of the personal and
professional life there is communication
present
 While in the businesses, communication can
help in attaining goals and objectives of the
business effectively

THEORIES OF
COMMUNICATION
 There are different theories of
communication present which can help in
making better transfer of the messages and
information from one person to others

CONCLUSION
 The role of learnings in every stage of life is
vital
 In order to get better results, the selecting an
appropriate style is necessary for making
better communication especially in the
business operations
 The presentation has described several
theories and measure that can be used for
getting better results and success in life

REFERENCES
 Kolb, D. A. (1976). The Learning Style Inventory: Technical Manual.
McBer & Co, Boston, MA.
 Kolb, D. A., Rubin, I. M., & McIntyre, J. M. (1984). Organizational
psychology: readings on human behavior in organizations.
Englewood Cliffs. Prentice Hall.
 Juszczyk S.,(2002). Edukacja na odległość. Kodyfikacja
pojęć, reguł i procesów. Toruń. Wyd. A. Marszałek Kruszewski K.
(1992). Sztuka nauczania. Czynności ucznia. Warszawa.PWN
 Hawk, T.F., and Shah, A.J. (2007). Using Learning Style Instruments
to Enhance Student Learning. Wiley online library. doi:
10.1111/j.1540-4609.2007.00125.x. website
address: http://onlinelibrary.wiley.com/doi/10.1111/j.1540-
4609.2007.00125.x/full
 Fleming ND, Mills C. (2014).Not Another Inventory, Rather a
Catalyst for
Reflection (online). http://digitalcommons.unl.edu/cgi/viewcontent.c
gi?article=1245&context=podimproveacad
 Marsick, V. and Watkins, K., 2015. Informal and incidental learning
in the workplace (Routledge revivals). Routledge.
 Pritchard, A., 2013. Ways of learning: Learning theories and learning
styles in the classroom. Routledge.