MGT502 Business Communication: Social Media Strategy Report - L'Oreal

This report examines the role of social media in business communication, with a particular focus on its application within the cosmetic brand L'Oreal. The analysis begins with a conceptual overview of social media, highlighting its significance in facilitating knowledge sharing and information dissemination within organizations. The report then explores the essential functions of social media in the workplace, including its role in employee updates and connecting various departments. The core of the report involves a case study of L'Oreal, detailing how the company leverages platforms like Intranet and Yammer to enhance internal communication and improve workplace efficiency. The report concludes with recommendations addressing potential misuse of social media and suggests management strategies, such as setting usage guidelines and designating specific times for addressing employee queries, to optimize the effectiveness of social media in a business environment. The report also references key academic sources to support its findings.

Business
communicatio
n

Concept of social media
It is a computer based technology that
helps the organizations in sharing the
knowledge, information and ideas. It
helps in sharing the information to many
people at one time (Fuchs, 2017). In this
way, it holds an important position in
communicating at workplace.

Role of social media at
workplace
 Social media plays very essential role in the
organization.
 With the help of social media sites, employee’s get
updated regarding various information's and news
that are necessary (Trainor, Andzulis, Rapp &
Agnihotri, 2014).
 Using this, organization can connect to different
department and people who are working from
distance.

Role of social media at L'Oreal
 L'Oreal is one of the largest cosmetic
brand of the world.
 It uses various social media sites such
as Intranet, Yammer, official site or
intranet in order to communicate with
the employees at workplace.
 It effectively uses these sites in order to
bring efficiency in workplace
communication.

Recommendation
 It might happen that employees misuse the social
media sites for their person purpose.
 In this case, it is necessary for the company to
apply certain conditions for using the social media
sites in communicating.
 Top level management also faces the disturbance
during eh working time, so to avoid this
management can decide a specific time to solve
the query of employees.

References
 Fuchs, C. (2017). Social media: A critical
introduction. London: Sage.
 Trainor, K. J., Andzulis, J. M., Rapp, A., &
Agnihotri, R. (2014). Social media technology
usage and customer relationship performance: A
capabilities-based examination of social
CRM. Journal of Business Research, 67(6), 1201-
1208.