BTEC Business Communication Report: Mark and Spencer Analysis

This report examines the corporate communication strategies of Mark and Spencer (M&S), comparing them to Asda. It explores the role of corporate communications departments in managing a company's reputation, including their impact on investors, employees, and the public. The report discusses various forms of communication, such as advertising through TV, leaflets, and emails, and how these are directed at customers to promote goods, introduce new services, and encourage offers. It also covers internal and external communication channels, emphasizing the importance of human and public relations for better internal communication, and marketing communication and public relations for external image development. The report highlights the key functions of a corporate communication department, including communication strategy, media relations, crisis communications, and reputation management. It concludes by evaluating the effectiveness of corporate communication techniques used by M&S and Asda.

BUSINESS COMMUNICATION
Corporate communication for Mark and Spencer
Introduction Corporate Communication
Conclusion
Corporate communications departments play a key role in
how investors, employees and the general public perceive
a company. They often report directly to a company's
chief executive officer and serve as advisers in managing
a company's reputation.
Corporate communication is a management function or
department, like marketing, finance, or operations,
dedicated to the dissemination of information to key
constituencies, the execution of corporate strategy and
the development of messages for a variety of purposes
for inside and outside the organisation.
Previously called “public relations” or “public affairs,”
corporate communication has taken on new importance in
the 21st century as a result of corporate scandals or crises
at companies like Enron and Toyota. The department
usually oversees communication strategy, media relations,
crisis communications, internal communications,
reputation management, corporate responsibility, investor
relations, government affairs and sometimes marketing
communication.
The person running the department is the chief
communications officer of the firm, and reports directly to
the chief executive officer in many of the top global
organisations due to the critical importance of the function
today. Mark and Spencer and Asda comparing on the basis
of their corporate communication with their customers.
The differences between them describes that how these
two organisations communicate with their audience. With
the help of this comparison it is evaluated that which
company use effective corporate communication
techniques.
An organisation use internal and external
communication channel for transfering information and
data from one place to another. For establishing better
internal communication channel company need to
focuse on human and public relation.external
communication is required for develop their image at
market place. this is based on marketing
communication and public relation .
Advertisement
This is a form of promotion where a business will
advertise to let people know about their product whether
it is on TV, leaflet or email. This form of corporate
communication is directed at customers.
Advertising can be applying to show promotional offers
or new products and even when an organisation is
implement a new service. So if Asda and Mark and
Spencer advertise would be to promote their goods,
introduce a new service, and to encourage new offers.
These are leaflets form the two organisations Mark and
Spencer and Asda.