Analyzing Business Communication at Mark & Spencer (M&S)

This report examines business communication within Mark & Spencer (M&S), focusing on the company's mission, vision, goals, and objectives. It explores internal business information dissemination using three different methods: written and verbal communication. The report highlights the importance of effective communication for business success, referencing sources on business communication strategies and cross-cultural stereotypes. The analysis concludes that strong communication practices are crucial for achieving organizational goals and maintaining a competitive edge in the retail market. This document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

Business Communication

Contents...
• Introduction
• Mission and Vision of M&S
• Goals and Objectives
• Internal business information using three different
methods
• Conclusion
• References

Introduction
Business communication is the process of transmitting
information about and within the organization. An example
of a business communication is an email to employees with
a list of items to be discussed at the next meeting. In
Mark& Spencer business firm, the communication is good
at every level.

Mission and Vision of M&S
Mission of M&S company is to be set best and largest retail
store.
In the addition of this vision of M&S is to be largest retail
firm with the help of offering the best product not only on
time but also supply effective services and facilities to
customers.

Goals and Objectives of M&S
 To save money of people so they can improve standard
of living
 Customers shop anytime
 Set a brand image across all over the world

Internal business information using three
different methods
Mark& Spencer is a global
supermarket which sells
groceries, electrical
equipment, general
domestic equipment, toys
and clothing. Today it is
the UK’s second-largest
chain by market share.

Written
Written communication
involves any type of
interaction that makes us
use the form of a written
word. It is one of the
main types of
communication used.

Continue...
Verbal communication- It has more to do with listening
then speaking as you are always dealing with an
audience. Verbal communication is best when you need
to discuss something in detail.

Conclusion
It is concluded from the above report that communication is
very important to make the business successful. In this
present report studies about the legal and ethical
operational issues in context to use of business
information.

References
Bovee, C. L., 2010. Business Communication Today, 10/e.
Pearson Education India.
Cardon, P. W., 2010. Using films to learn about the nature
of cross-cultural stereotypes in intercultural business
communication courses. Business Communication
Quarterly. 73(2). pp.150-165.
Conrad, D. and Newberry, R., 2012. Identification and
instruction of important business communication skills
for graduate business education. Journal of Education
for Business. 87(2). pp.112-120.

Thank You