MGT502 Business Communication Discussion Forum: Exemplary Analysis

This discussion forum post analyzes business communication strategies within the context of MGT502. It explores the importance of strategic approaches to communication for businesses like Iress Limited, focusing on the effective use of social media for sharing business reports, strategies, and plans. The post emphasizes the value of feedback and surveys in assessing the effectiveness of communication methods, and highlights the significance of adapting to customer responses. The discussion also touches upon the importance of virtual training and practical sessions in disseminating information to employees, thereby enhancing their awareness of business dynamics. The post references academic sources to support its arguments and provides practical examples of effective communication strategies within a business environment.

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Business communication
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Introduction
Strategic approach towards communication for business report is assistance for Iress
Limited in terms of providing quality solutions to the customers in the parameters of software
and engineering. Consideration of social media has acted as an agent towards improving the
stability in the relationship with the customers (Razmerita, Kirchner & Nielsen, 2016).
Sending the annual reports on the social media to the stakeholders and shareholders proves
effective in terms of assessing the areas, which needs to be modified for upgrading the
standards and quality of the operations.
Discussion
Ideal characteristics
Uploading the information about the business reports, strategies and plans on the
social networking sites is fruitful for Iress Limited for reaching to large number of customers
at the same time. According to Wang, Pauleen and Zhang, (2016), survey and feedbacks are
effective for the personnel in terms of assessing the effectiveness, appropriateness and
feasibility of the plans. Considering the responses of the clients and the customers enhances
the awareness of Iress Limited personnel about the drawbacks in the reports, which needs to
be modified for upgrading the standards and quality of the services.
Justification
Social media marketing is an effective tool for Iress Limited in terms of sharing the
business reports. This is through the means of emails. Spontaneity is needed in terms of
responding to the reports for estimating the future courses of actions. This spontaneity helps
in detecting the queries within the reports. On the contrary, Razmerita, Kirchner and Nielsen,
(2016) opines that tactful approach in responding to the queries of the customers enable the
staffs of Iress Limited to lure them towards the services. This tactfulness enables the

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managers to convince the employees towards change, a vital aspect for keeping track of the
levied strategies.
Examples
Iress Limited provides virtual training to the employees for enhancing their awareness
about the dynamics of business reports. Practical sessions are conducted for disseminating the
important information to the employees (Wang, Pauleen & Zhang, 2016). Herein lays the
effectiveness of strategic planning, which helps in expanding the scope and arena of the
business. Typical example of this is mapping the performance in oral communication in case
of the hired graduates.

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References
Razmerita, L., Kirchner, K., & Nielsen, P. (2016). What factors influence knowledge sharing
in organizations? A social dilemma perspective of social media communication.
Journal of Knowledge Management, 20(6), 1225-1246.
Wang, W. Y., Pauleen, D. J., & Zhang, T. (2016). How social media applications affect B2B
communication and improve business performance in SMEs. Industrial Marketing
Management, 54, 4-14.