Business Communication Report: Monsoon Ltd - BTEC Level 3 Diploma

This report provides a detailed analysis of business communication, focusing on Monsoon Ltd, an apparel company. The introduction explains the importance of business correspondence and its role in information sharing. Task 1 covers different types of data and the importance of effective communication within the organization, including verbal and non-verbal communication methods. Task 2 explores external corporate communication strategies for attracting customers, including advertising and brand value. Task 3 discusses information protection, including the Information Protection Act 1998, data security, backup strategies, and health and safety measures. The report also addresses business operations, including data security, backup, health and safety, and organizational policies. The conclusion summarizes the key findings and emphasizes the significance of effective communication and data management for Monsoon Ltd's success. The report references various business communication theories and models to support its analysis.

Business Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 ................................................................................................................................................1
TASK 2 ...........................................................................................................................................3
P2 . ..............................................................................................................................................3
Covered in PPT. .........................................................................................................................3
P3 ................................................................................................................................................3
Covered in poster........................................................................................................................3
P4.................................................................................................................................................3
TASK 3 ...........................................................................................................................................3
P5.................................................................................................................................................3
P6 ................................................................................................................................................4
P7 ................................................................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERRENCES..............................................................................................................................7

INTRODUCTION
Business correspondence is a procedure which implies sharing of a data which is done
between the all individuals of the association, that is accomplished for the advantage of an
organization. This would help the general population in realizing that how the organization is
playing out their correspondence procedure. Correspondence is exceptionally basic in each part
this is additionally essential in business likewise a that would help the general population
working over their to exchange the required data in the middle of them which would help them
in doing their work in a legitimate way (Bovee,2010). It is likewise vital to have a decent
correspondence framework in an association so that could help the firm in passing right and
valuable data. Monsoon Ltd is an attire organization which gives ladies' and kids garments in
UK.
TASK 1
P1
Data is an information which is right, at time, and specific for any of a specific need it is
been displayed with the goal that all would get legitimate data which would help them in
understanding the things in an appropriate way. Data which is been assembled in an association
could help them inside and also it could be demolished remotely. Correspondence is required in
business as that would help the general population in exchanging the best possible data in the
middle of them so they could do their work in a right way as that would make them comprehend
the procedure or numerous different things which they need to remember. Or maybe
informations is profitable as that would influence the conduct and numerous different things in
the association (Guffey, and Loewy, 2010). Monsoon Ltd should utilize the best possible
correspondence framework which would help them in passing the data to every one of the staffs
which are working over their in an appropriate way with the goal that they could do their work in
a right route and as per the data which is been given to them.
Sorts of a business data
Monsoon Ltd should utilize diverse sorts of informations, So that they could pass the
best possible and right data among all. Some of them are:
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Verbal- it is a technique for passing the data to each other is been done through verbally as
mouth correspondence or it can be in a composed way. This correspondence helps the general
population in passing the data to the general population in doing the best possible way. This
correspondence is having two sorts:
 Oral correspondence- Is been done through mouth, the individual which is passing the
data as to talk so other individuals would hear him out and could assemble the suitable
data and it is critical for the individual who is giving the data to have a legitimate talking
aptitudes and he ought to be clear and capable of being heard to the next individual. Up
close and personal discussion, video, radio, television,etc. Can be incorporated into this.
 Written Communication- is a type of composed signs or an images which enables
individuals to speak with each other. In this the data or a message is as printed or written
by hand frame, it would be giving through email, letter, reports,etc.
Non verbal correspondence in this, correspondence is been done not through oral or composed
frame it is been comprehended by motions, forms of non-verbal communication dialects, pose,
articulations, and so forth in this for the most part the non-verbal communication of the speaker
is been seen (Guffey and Loewy, 2012). It is having three sorts of components which are:
 Appearance-in this the apparel, tidiness, hairdo of the speaker is been seen and room,
lights outfitting and so forth every one of these things are been seen in it. In this the
speaker of Monsoon Ltd ought to be cautious about its appearance which would help
them having the correct consideration of individuals toward the data which he is giving.
 Non-verbal communication- Speaker should remember of the stances, outward
appearances, signals, and so forth which would make them draw in the general
population to concentrate on the data which is been given by them.
 Sound- there sound ought to be in that much level which is discernable to the general
population, and tone ought to be great which will help them in having an appropriate data
to all.
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TASK 2
P2 .
Covered in PPT.
P3
Covered in poster.
P4
Outside corporate correspondence is the correspondence which is been done in the
middle of the organization and its outer buyers. Monsoon Ltd ought to do some numerous things
which would help them in drawing in an ever increasing number of clients, they ought to do
some of sort of an ad which would enjoyed by the general population in more sum. The notice
which is been finished by them ought to be in great way which will build the items mark esteem
which is been delivered by them. Pictures ought to be given in the notice ought to be attractive as
that would make the general population who are non clients would pull in towards them with the
goal that they could turn into their clients (Grunig, 2013). Notice ought to be finished by the
present day time as that would make them get more individuals who might impact in purchasing
the items shape them. It is basic for the organization to make their clients think about them and
should realize that why the item is vital for them and why they should purchase. Monsoon Ltd is
a garments organization which produces ladies and kids fabrics as they need to make materials as
per the current form for ladies' and they ought to be make youngsters attire as indicated by the
which would make them purchase draw in towards their organization.
TASK 3
P5
Information Protection is an Act 1998 information security act use to shields individuals
who are unmistakable from data which are been put away in that. In that the data which is been
incorporated into it could be bank points of interest, address and charging and some other
individual subtle elements. A portion of the Information is been gathered from club card
enrolments and application shapes. The organization couldn't open subtle elements and that will
be safely put away on a database. the data could be utilized by Monsoon Ltd for doing statistical
surveying which may incorporate take in the piece of doing overview. Monsoon should secure
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secret word ensured database in which every one of their information is been put away and their
ought to be a record framework surveyed on it which will give the data that who has gotten to or
utilized the database with the goal that fakes would not transpire..
It is essential to have a go down of the information in light of the fact that if the
information winds up noticeably debased or lost then they can without much of a stretch
duplicate it and can store it so they would recoup it if something turns out badly. they will have a
safe go down of data for if the current information winds up noticeably harmed or gets lost. Also,
the reinforcement could be kept as paper frame and that could be put away as some electronic
ways (Du, Bhattacharya and Sen, 2010). They should deal with all the little things which will be
helpful for them in their future to settle on any of the choice or to get of the data identified with
any of the point. They ought to be extremely watchful towards the well-being they give to their
clients and their representatives which will make the general population gone to their
organization by with no dread and if any of the unplanned case would happen then they would
have a reinforcement design and the security materials which would help them to get secure by
that.
P6
Business Operations are that errand and that exercises which are been embraced by an
association so they could create the items which they use to give to their clients. The operations
use to help the organizations by which they could diminish the expenses and they could enhance
clients fulfilment (Griffin and et.al., 2010). Any of the administration ought to need to store and
deal with any of the informations. In the event that an association ought to need to ensure that
execution which is overseen in a legitimate route there are a few arrangements and techniques
which are:
 Security of data.
 Backup.
 Health and security,
 Organisation Policies.
 Business duration designs.
Security of data- the data security administration use to manage keeping up the fidelity and the
accessibility of the hierarchical informations and the learning. Monsoon Ltd use to keep their
data on the IT frameworks , which are been relied upon the innovation. They should keep their
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data which they are utilizing as a part of their association extremely secure as that would help
them in shield from the treat.
Backup- it is basic for the organization to have a reinforcement of their data as that would help
them in recuperating their data and the information on the off chance that it would get erased or
get cleared (Robles, 2012). It regards do as that would help the general population of association
to get a data again at the time on the off chance that they required.
Health and security- they ought to have the best possible well-being and security condition in
their association as that would be useful in securing the staffs and the clients which are in the
association as that would make them feel secure at that place. There ought to be numerous well-
being instruments in the association as that would make individuals be secure over the place.
Organisation policies- the arrangements which are identified with the association which is
valuable for them can ensure that the choice which is taken is influencing the staff:
- It ought to be reasonable to the general population.
- Meet lawful necessity.
P7
In electronic the data is been assembled by the electrical things which resemble the cell
phones, and so on this is finished with the assistance of the get the data. There are numerous non-
electronic techniques that can be utilized to convey business data, these strategies incorporate
letters, notice, fax, receipt, stream outlines and reputation material. A letter is a formal bit of
documentation which can be utilized when Monsoon Ltd is advising or reacting to somebody
outside the association. The letter must be clear and brief since individuals outside the
association are understanding it and will judge the association relying upon how well the letter
presents itself (Schultz, Utz and Göritz, 2011). Monsoon Ltd should ensure that the letter is
imprinted in a sufficiently major size or Braille if a man has locate issues. Update is more casual
than a letter is, they are regularly alluded to as reminders.
They can be utilized by Monsoon Ltd to record data inside offices if the individual it is
being composed to won't be seen up close and personal or sent to various offices which is less
demanding than heading toward the diverse divisions and finding the correct individual to tell the
data. It is less demanding to send a reminder to a division than to go get the individual since they
may not know who the particular individual they have to advise the data to (Fairhurst and Grant,
2010). Fax isn't as normally utilized as it used to be because of the expanding utilization of
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email, email may not be as effortlessly utilized by more seasoned individuals. Fax is utilized by
Monsoon Ltd for different things and is more generally accessible than the web is, so if a worker
is sent to a nation to arrange an exchange bargain then the agreements can be faxed over if no
web is accessible.
CONCLUSION
From the above report it is being presumed that correspondence is on the device which
helps Monsoon in speaking with its workers and clients successfully. The powerful
correspondence wipes out the miss administration from the business concern. Report finishes up
viable method for exchanging business data builds the quantity of clients for the association.
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REFERRENCES
Books and journals
Bovee, C.L., 2010. Business Communication Today, 10/e. Pearson Education India.
Guffey, M.E. and Loewy, D., 2010. Business communication: Process and product. Cengage
Learning.
Grunig, J.E., 2013. Excellence in public relations and communication management. Routledge.
Du, S., Bhattacharya, C.B. and Sen, S., 2010. Maximizing business returns to corporate social
responsibility (CSR): The role of CSR communication. International Journal of
Management Reviews.12(1). pp.8-19.
Griffin, E.A., and et.al., 2010. A First Look at Communication Theory, Em Griffin. Details:
Boston: McGraw-Hill Higher Education. 2009. pp.230-265.
Robles, M.M., 2012. Executive perceptions of the top 10 soft skills needed in today’s workplace.
Business Communication Quarterly. 75(4). pp.453-465.
Schultz, F., Utz, S. and Göritz, A., 2011. Is the medium the message? Perceptions of and
reactions to crisis communication via twitter, blogs and traditional media. Public
relations review. 37(1). pp.20-27.
Fairhurst, G.T. and Grant, D., 2010. The social construction of leadership: A sailing guide.
Management Communication Quarterly. 24(2). pp.171-210.
Willmott, H., 2011. Journal list fetishism and the perversion of scholarship: reactivity and the
ABS list. Organization. 18(4). pp.429-442.
Welch, M., 2012. Appropriateness and acceptability: Employee perspectives of internal
communication. Public Relations Review. 38(2). pp.246-254.
Wagner, N., Hassanein, K. and Head, M., 2010. Computer use by older adults: A multi-
disciplinary review. Computers in human behaviour. 26(5). pp.870-882.
Online
Electronic Methods of Communication in Business. 2017. [Online]. Available through:
<http://smallbusiness.chron.com/electronic-methods-communication-business-
2934.html>. [Accessed on 17th July 2017].
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